cim essex, social media marketing boot camp. maximising your sales and reputation through social...
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Jeremy Spiller's presentation from the CIM Essex Social Media Marketing Boot Camp held at Anglia Ruskin University on 12th May 2011.TRANSCRIPT
Jeremy Spiller May 2011
Maximising Your Sales and Building Your Reputation Through Social Media
Do you remember this…
Only 3 channels?
and these?
…when it was raining
And even these?
Then along came this…
The Web
And then this lot arrived…
It’s all changing all the time
When?Which ones?
Why?
What? What if?
Who?
When it comes to social media…
And there’s lots of stats
Half a billion blah blah blah…
And lots of ‘gurus’, ‘experts’, ‘mavens’…
But what does it all mean to you and me?
really
The concept
social media drives this
The Dunbar Principle
150 22,500
Why bother…?
Marketing Effectiveness
Marketing Effectiveness
Source: Forrester Research
It’s about MUCH more than prospective customers…
Journalists informers
Referrers Influencers
Such as…
Find your listening posts
But there are others
How do we find them?
Search
Alerts
Use…
Ask
Tweetdeck
Hootsuite
Have a plan
Measure
You need a toolbox
Gadgets and apps
IDs and profiles
You need the right people
Hubs and Spokes
41
A Hub?
Could be Facebook Pages
Could be a blog
Could be a web site
Could be a LinkedIn Group
The content must be good
Social objects; issues are best
Think User Generated Content (UGC)
Arriving soon near you…
Sign up page
Fastest growing gym chain in the UK
guildford gym 1
gym guildford 1
gym hounslow 1
gym leicester 1
gym liverpool 1
gym manchester 1
But does it work for B2B?
Yes
Amex Express OPEN
Amex Express OPEN has increased unique visitors over the past year to nearly 2 million
And be active
Grow relevant followers
Business card
Website
Email signature
Events
Collateral
Measure and track ROI
Reputation and topics of interest
Analytics
If you want to pay to monitor and measure
Brandwatch
Radian6
Or if you don’t…
So to sum up…
1. It’s about more than prospective customers2. Plan your strategy and set objectives then…3. Find your listening posts4. Sort out your toolbox5. Think Hub and Spoke6. Create the best content you can for your Hub7. Engage and be active ie DO IT8. Measure and monitor
And you will surely go from this to this
Thankyou and Questions
If you’d like a copy of the digest of the Forrester report…
White Hat [email protected] 704771
To follow us on Twitter http://www.twitter.com/whitehatmedia
My LinkedIn profile http://uk.linkedin.com/in/jeremyspiller