cim annual conference presentation ahmed irfan 29 june 2016 final
TRANSCRIPT
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Make MeaningMake Money
Manifesting Disruptive Innovation within your Organization
Copyright Ahmed Irfan. Innovation Quotient Pvt Ltd.
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My TaskTo talk to you about the practicality of ‘Disruptive Innovation’
Copyright Ahmed Irfan. Innovation Quotient Pvt Ltd.
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The Innovators Dilemma
Copyright Ahmed Irfan. Innovation Quotient Pvt Ltd.
To talk to you about the practicality of ‘Disruptive Innovation’
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“I THINK THERE IS A MARKET FOR ABOUT FIVE COMPUTERS”
Watson 1943
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A COMPANY WHICH IS IN AN EXISTING BUSINESS AND LISTENING TO ITS EXISTING CUSTOMERS FEELS THAT THERE IS NO NEED FOR ANYTHING NEW:
SHOULD IT INVEST ITS MONEY TO MAKE NEW PRODUCTS THAT ITS BEST CUSTOMERS CAN USE AND THAT WOULD IMPROVE THE COMPANY’S PROFIT MARGINS?
OR
INVEST ITS MONEY TO CREATE OTHER PRODUCTS THAT POTENTIALLY NONE OF ITS CUSTOMERS WOULD USE AND THAT WOULD WRECK ITS PROFIT MARGINS?
Copyright Ahmed Irfan. Innovation Quotient Pvt Ltd.
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Copyright Ahmed Irfan. Innovation Quotient Pvt Ltd.
The Performance Gap
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Copyright Ahmed Irfan. Innovation Quotient Pvt Ltd.
We look to Technology&
Invention’s to cover the Gap
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Copyright Ahmed Irfan. Innovation Quotient Pvt Ltd.
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Copyright Ahmed Irfan. Innovation Quotient Pvt Ltd.
Avoiding the
Kodak Moment
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Copyright Ahmed Irfan. Innovation Quotient Pvt Ltd.
Invention is EasyInnovation is Genius
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The Performance Gap
Copyright Ahmed Irfan. Innovation Quotient Pvt Ltd.
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Copyright Ahmed Irfan. Innovation Quotient Pvt Ltd.
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Copyright Ahmed Irfan. Innovation Quotient Pvt Ltd.
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Copyright Ahmed Irfan. Innovation Quotient Pvt Ltd.
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Copyright Ahmed Irfan. Innovation Quotient Pvt Ltd.
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Copyright Ahmed Irfan. Innovation Quotient Pvt Ltd.
“When I'm working on a problem I never think about beauty”
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Three types of companies
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Three types of Companies
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Copyright Ahmed Irfan. Innovation Quotient Pvt Ltd.
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Copyright Ahmed Irfan. Innovation Quotient Pvt Ltd.
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Copyright Ahmed Irfan. Innovation Quotient Pvt Ltd.
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Copyright Ahmed Irfan. Innovation Quotient Pvt Ltd.
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Copyright Ahmed Irfan. Innovation Quotient Pvt Ltd.
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• Traditional performance:
Eat what's there!
• New performance:
Eat what you want!
• Traditional performance:
Passive Garment
• New performance:
Quantified performance
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So?
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The digital world,a startlingly fast shift of how work happens and needs are served is driving explosive growth in, and reliance on, mobile & cloud computing and
digital assets and skills. The real world real people, using physical assets to get things done and satisfy their needs.
130 trillion
20 trillion
Copyright Ahmed Irfan. Innovation Quotient Pvt Ltd.
1. Combine your Atoms with Bits
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Copyright Ahmed Irfan. Innovation Quotient Pvt Ltd.
2. Make Meaning
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90%
Copyright – Tony Singarayar. Analogy Partners
Business Model innovation=
Much Higher ROI
Atoms Innovation alone =
Less Value
5%
IT
Web
5%
Business Model Layer
The Digital Layer
Atoms Layer
The mix of Investment & Management bandwidth is heavily weighted to Atoms
3. Think Business Models
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Material Science
Sustainability
Engineering
Medical
Electronics
Apparel
Copyright Ahmed Irfan. Innovation Quotient Pvt Ltd.
4. Embrace the Mash Up
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5. prototype..prototype..don’t typewrite
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30
ELIMINATE
Redundant technology collection
Redundant product portfolio
Antiquated leadership
CREATE
Network effect
REDUCE
Dependancy on retail
Cost structures
Physical dimension of product
RAISE
Product
Consumer propostion
Channel development
Competitive postioning
Copyright Ahmed Irfan. Innovation Quotient Pvt Ltd.