ciea '17 - marketing q & a with tim miles
TRANSCRIPT
PROJECT
DATE SPEAKER17 OCTOBER 2017 TIM MILES
MARKETING Q & ACIEA - NASHVILLE
For those associations with limited staff and
resources, which marketing tools/resources
give you the most bang for your buck?
FOUR!
TACTICS
TACTICS
STRATEGY TRUMPS
TACTICS
STRATEGY TOPS
THE SECRET KEY TO CREATIVITY?
SPREADSHEETS!
FREQUENCY
CONSISTENCY
RELEVANCE
Most effective promotional items?
LEVERAGE TECHNOLOGY
ENGAGE YOUR AUDIENCE
YOU IMPROVE WHAT YOU MEASURE AND
REWARD
Educators are the busiest people on earth.
How in the world do you get their attention
about anything when most are pulled so
many directions, they can barely think?
ASK THEM!
ASK YOURSELF:1. WHAT IS THE COMMON DENOMINATOR OF ALL
THE PEOPLE WE’RE TRYING TO ATTRACT?
2. WHY IS THAT THEIR COMMON DENOMINATOR?
3. WHAT IS THEIR GREAT FRUSTRATION/UNSCRATCHED ITCH?
ASK THEM:WHAT’S THE GREATEST CHALLENGE YOU FACE
INSIDE THE CLASSROOM TODAY?
WHAT’S THE GREATEST CHALLENGE YOU FACE OUTSIDE THE CLASSROOM TODAY?
IS THERE ANYTHING THAT KEEPS YOU UP NIGHTS?
ANSWER THEM!
FREQUENCY
CONSISTENCY
RELEVANCE
CONGRATULATIONS!
What are best practices for keeping
customers/members engaged without
becoming overbearing or annoying?
MEET THEM WHERE THEY ARE
MAKE THEM THE HEROES OF YOUR
STORIES
HELP, THEN…
REPURPOSE, THEN…
MEASURE & REWARD
How do you turn your member from being
"just a member" to an "engaged member"
who tells their friends about you/
distributes your materials? In other words,
how do you make them care? (Most don't,
they just want the insurance.)
5%
MEASURE & REWARD
Are there any email tricks you have that
help increase usage or follow-thru with
action items?
CHOICES
SEGMENTATION
MEDIA
FREQUENCY
MEET THEM WHERE THEY ARE
How do you best communicate
with employees?
FALSE CONSENSUS EFFECT
A person in our office said you if post too
much on Twitter/Facebook it becomes
noise and gets ignored. A consultant for
Big Machine Records states there is no
such thing as too many posts, especially
on twitter. Which is true?
COSCHEDULE
BUFFER
YOU IMPROVE WHAT YOU MEASURE AND
REWARD
GROW BIGGER EARS
RETURN SERVE
Hmm…most cost effective non-
physical way to gain members?
(direct mail, social media?)
FREQUENCY
CONSISTENCY
RELEVANCE
What should be included in a yearly
communication plan? How much should
be shared with employees outside the
communication team? How much do
employees want to know? The highlights?
The entire plan?
RELEVANCE
CREDIBILITY
ASK THEM!
What's the importance of online video
being professional produced vs. low tech?
DEFINE “PROFESSIONAL.”
How do you market to an internet
audience with a VERY limited website…
It won’t support the type of layout, videos,
graphics, and functions that would make
it appealing to a tech savvy generation.
WEBSITE IS NEVER FINISHED
MEASURE & REWARD
HUB V. SPOKES
RESPONSIVE / MOBILE-FRIENDLY
PROJECT
DATE SPEAKER17 OCTOBER 2017 TIM MILES
MARKETING Q & ACIEA - NASHVILLE
FREQUENCY
CONSISTENCY
RELEVANCE
THANK YOU!
October 24thBrandYourOwn.Business
PROJECT
DATE SPEAKER17 OCTOBER 2017 TIM MILES
MARKETING Q & ACIEA - NASHVILLE
TIMMILESCO.COM/CIEA17
PROJECT
DATE SPEAKER17 OCTOBER 2017 TIM MILES
MARKETING Q & ACIEA - NASHVILLE