What is Employee Advocacy?

When your employees actively support and share your brand’s attributes and celebrates its people and culture. These employees are subject matter experts on the topics, products, or services for which they’re advocating. They’re often viewed as the most credible experts or spokespeople for a brand.

47%  of  employees  are  already  using  social  tools  to  communicate  

with  customers.  

What is Employee Advocacy?

Employee advocacy programs are frameworks that enable internal stakeholders to share stories and content, provide context, and amplify the voices of the brand. Employee advocacy programs provide employees the ability to showcase their and their colleagues’ expertise with audiences with whom they communicate through governance and technology.

78%  of  engaged  employees  would  recommend  their  company’s  products.6  

67%  of  engaged  employees  say  they  ac<vely  advocate  for  

their  company.  An  employee  advocacy  program  helps  

engage  your  employees,  and  add  scale  to  the  sharing  they  

are  already  doing.6  

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