ciceron mba session 5: “are brands in crisis mode or at the beginning of a new golden era?”
TRANSCRIPT
Are Brands in Crisis Mode or at the Beginning of a new Golden Era?
THE CICERON MBA
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Andrew Eklund, Moderator Ciceron, Founder & CEO
@aeklund
THE CICERON MBA
“Are Brands in Crisis Mode or at the beginning of a new Golden Era?”
On Twitter | @CiceronHQ | #CiceronMBA
STRATEGY Binders of strategy do not create success. You need a roadmap with turn by turn directions.
EXPERIENCES If you want exceptional results, you must create exceptional experiences.
ADVOCACY People who love your brand will introduce you to your new customers.
CONSUMER INSIGHTS It’s not a lack of data, but a lack of insights that prevents you from achieving your business goals.
THE CICERON PHILOSOPHY
What We Believe
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THE NEW MARKETING ECOSYSTEM
What We Do
BrandContent
Conversation
ConsumerInsights
BusinessObjectives
ExperiencesAdvocacy
Strategy
analytics
optim
ization insights
analytics
optim
ization insights
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Source: OM Reputation Review 2012, Nielsen Global Trust in Advertising Report 2013, Edelman Trust Barometer 2013 #CiceronMBA
WHY DOES IT MATTER?
Source: Nielsen State of the Media Report, Nielsen Global Trust in Advertising Report 2013 #CiceronMBA
47%
50%
53%
65%
70%
Share Money Incentives
Express Concerns About Brands/
Products/Services
Compliment Brands
Learn More About Brands/Products/
Services
Hear Others' Experiences
Frequency of Social Activities
84% of consumers claim to have
taken action due to recommendations from people they
know
WHAT ARE CUSTOMERS DOING ONLINE?
Josh Resnik, The Wedge CEO
OUR PANEL
Andrew Eklund, Moderator CEO & Founder, Ciceron
#CiceronMBA
Jim Bernard, Star Tribune Senior Vice President of Digital
@bernardjim
Marie Damato, Ciceron Marketing and Leadership Consultant
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HOW ARE CONSUMERS INVOLVING THEMSELVES IN DAY-TO-DAY BUSINESS?
Photo by Dell, Inc.
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HOW DO CONSUMERS IMPACT PRODUCT AND SERVICE DEVELOPMENT?
Photo by Hash Milhan
IN WHAT NEW WAYS DO TODAY’S CONSUMERS CHALLENGE YOU?
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Photo by Jakob Larsen
WHAT DOES THE FUTURE LOOK LIKE?
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Photo by nansya mashimashi
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