chubbies shorts @ hustle con - brand lovegasm
DESCRIPTION
Chubbies Shorts @ Hustle Con - Brand LovegasmTRANSCRIPT
CREATING A BRAND LOVEGASM?
CREATING A BRAND LOVEGASM?
BY CHUBBIES
Our Story
Started from the bottom!Humble beginnings…
Humble continuings…
Channel Community (# of people)
Facebook 860K
Twi0er 95K
Instagram 81K
UGC photos ~1K/Wk 2011 2012 2013 2014E
Revenue
Humble continuings…
So How in the Heck Did We Do This?
(Ex post facto rationalization)
THE OUTLINE
1. Create a Great Product 2. Relentlessly Focus on Content 3. Integrate Your Community 4. Support Your Customers 5. Be Authentic
#1: GREAT PRODUCT
#2: RELENTLESS FOCUS ON CONTENT
RELENTLESS FOCUS ON CONTENT
RELENTLESS FOCUS ON CONTENT
RELENTLESS FOCUS ON CONTENT
RELENTLESS FOCUS ON CONTENT
EVERYTHING IS CONTENT
1) Content IS the brand 2) People share content 3) Content serves as model for UGC
WHY CONTEnt?
#3: INTEGRATE YOUR COMMUNITY
(Yes, these are real User-‐Generated photos and Yes, our customers are
friggin’ amazing)
#4: SUPPORT YOUR CUSTOMERS.
A DATE WITH MISS TEXAS
#5: BE AUTHENTIC
Imagine your brand as a person,
Would you want to hang out with him/her?
YES.
In-‐Person Experiences
1. Great Product 2. Relentless Focus on Content 3. Community Integration 4. Great Customer Support 5. Authenticity
IN CLOSING