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• Chromebooks https://store.theartofservice.com/the-chromebooks- toolkit.html

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Page 1: Chromebooks

• Chromebooks

https://store.theartofservice.com/the-chromebooks-toolkit.html

Page 2: Chromebooks

Chromebooks

1 The first Chromebooks for sale, by Acer Inc. and Samsung, were announced at the Google I/O

conference in May 2011 and began shipping on June 15, 2011. Lenovo, Hewlett Packard and

Google itself entered the market in early 2013. In addition to laptop models, a desktop version,

called a Chromebox, was introduced in May 2012. In December 2013, Samsung launched a

Samsung Chromebook specifically for the Indian market that employed the company's Exynos 5

Dual core processor.

https://store.theartofservice.com/the-chromebooks-toolkit.html

Page 3: Chromebooks

Chromebooks

1 Critical reaction to the device was initially skeptical, with some

reviewers, such as then New York Times technology columnist David Pogue, unfavorably comparing the value proposition of Chromebooks

with that of more fully featured laptops running the Microsoft Windows operating system

https://store.theartofservice.com/the-chromebooks-toolkit.html

Page 4: Chromebooks

Chromebooks

1 In October 2012, Simon Phipps, writing in InfoWorld, said, The

Chromebook line is probably the most successful Linux desktop/laptop computer we've seen to date. From

January to November 2013, 1.76 million Chromebooks were sold in

U.S. business-to-business channels.

https://store.theartofservice.com/the-chromebooks-toolkit.html

Page 5: Chromebooks

Chromebooks - Design

1 With limited offline capability and a fast boot time, Chromebooks are

primarily designed to be used connected to the Internet

https://store.theartofservice.com/the-chromebooks-toolkit.html

Page 6: Chromebooks

Chromebooks - Design

1 Support for many USB devices such as cameras, mice, external keyboards and

flash drives is included, utilizing a feature similar to plug-and-play on other operating

systems. Like the prototype Cr-48, Chromebooks have a specialized keyboard

complete with buttons for opening and controlling multiple browser windows, as

well as a Web search button which replaces the caps lock key (caps lock being activated

by pressing both alt+search).https://store.theartofservice.com/the-chromebooks-toolkit.html

Page 7: Chromebooks

Chromebooks - Design

1 An analysis of the Samsung Series 5 components by iFixit in June 2011 estimated a total cost of $334.32

representing US$322.12 in materials and US$12.20 in labor. With an initial retail price

of US$499.99 that also pays for shipping, marketing and research development and

retail margins, the profit margins on the Chromebooks are quite thin, requiring a large production run to make a profit.

https://store.theartofservice.com/the-chromebooks-toolkit.html

Page 8: Chromebooks

Chromebooks - Design

1 Chromebooks also come with a built-in local music player, a photo editor,

and a PDF and Microsoft Office document viewer that are functional

without internet access

https://store.theartofservice.com/the-chromebooks-toolkit.html

Page 9: Chromebooks

Chromebooks - Sales and marketing

1 His strategy for marketing Chromebooks centered on the total cost of ownership, which he claimed

could be dramatically reduced by lower maintenance, management

and security costs, even if hardware costs remain unchanged.

https://store.theartofservice.com/the-chromebooks-toolkit.html

Page 10: Chromebooks

Chromebooks - Sales and marketing

1 The first two commercially available Chromebooks, the Samsung Series 5 and the Acer Inc.|Acer AC700, were unveiled on May 11, 2011, at the Google I/O developer conference

https://store.theartofservice.com/the-chromebooks-toolkit.html

Page 11: Chromebooks

Chromebooks - Sales and marketing

1 Google's early marketing efforts relied primarily on hands-on

experience: giving away Samsung machines to 10 Cr-48 pilot program

participants along with the title Chromebook Guru and loaning

Chromebooks to passengers on some Virgin America flights.

https://store.theartofservice.com/the-chromebooks-toolkit.html

Page 12: Chromebooks

Chromebooks - Sales and marketing

1 Orlando does plan to continue to use the Chromebooks.

https://store.theartofservice.com/the-chromebooks-toolkit.html

Page 13: Chromebooks

Chromebooks - Sales and marketing

1 Google had placed nearly 27,000 Chromebooks in schools across 41

states, including one-on-one programs, which allocate a computer for every student, in South Carolina,

Illinois, and Iowa

https://store.theartofservice.com/the-chromebooks-toolkit.html

Page 14: Chromebooks

Chromebooks - Sales and marketing

1 While the two lowest cost Chromebooks emerged later in the

fall: the $249 Samsung Series 3 and the $199 Acer C7

https://store.theartofservice.com/the-chromebooks-toolkit.html

Page 15: Chromebooks

Chromebooks - Sales and marketing

1 Wong said that the company would consider marketing Chromebooks to other developed countries, as well as

to corporations

https://store.theartofservice.com/the-chromebooks-toolkit.html

Page 16: Chromebooks

Chromebooks - Sales and marketing

1 In April 2013, Intel said that its Mobile Internet device#Bay Trail platform (2013)|Bay Trail chips will be used in a series of

inexpensive touchscreen laptops primarily running Google's Android operating

system. The move would create a direct competitor to Chromebooks (as well as

Windows 8 laptops) using Google's other operating system. A year later, the

product category had not gained traction.

https://store.theartofservice.com/the-chromebooks-toolkit.html

Page 17: Chromebooks

Chromebooks - Sales and marketing

1 During the first 11 months of 2013, 1.76 million Chromebooks sold in the United States, representing 21% of the U.S. commercial business-to-

business laptop market. During the same period in 2012, Chromebooks

sold 400,000 units and had a negligible market share.

https://store.theartofservice.com/the-chromebooks-toolkit.html

Page 18: Chromebooks

Chromebooks - Chromebox

1 Chromeboxes are the desktop variants of Chromebooks. Classed as small form-factor PCs, the devices typically feature a power

switch and a set of ports: local area network, USB, DVI-D, DisplayPort, and

audio. As with Chromebooks, Chromeboxes employ solid-state memory and support Web applications, but require an external

Computer monitor|monitor, Computer keyboard|keyboard, and pointing device.

https://store.theartofservice.com/the-chromebooks-toolkit.html

Page 19: Chromebooks

Chromebooks - Alternate operating systems

1 Some Chromebooks include SeaBIOS, which can be turned on to install

arbitrary Linux distributions, though this requires the use of developer

mode.[http://www.phoronix.com/scan.php?

page=articleitem=acer_c720_linux Acer C720 Chromebook Delivers Fast

Ubuntu Performance]

https://store.theartofservice.com/the-chromebooks-toolkit.html