christmas union suisse :: give/get_#uniongva_003

100%Open 2013

Welcome to Winter UnionSuisse!

December 12, 2013 1Welcome

© 100%Open 2010December 12, 2013 3

Special Thank you

Thanks to our generous sponsors!

100%Open 2013

Virginia AzevedoMetropolis7

December 12, 2013 6Union SuisseCreating Value Together

Insert cropped logo white/grey logo

I N S P I R A T I O N A L W O R K P L A C E S

Virginia Azevedo

Founder

[email protected]

www.metropolis7.ch


OFFICES EVENT VENUES STORES

COS Pop up shop Milan COS Pop up shop for Salone del Mobile, Milan

Hublot Popup Store / Asylum in Singapore

POP-UP STORE


MOBILE OFFICE EVENT VENUE POP-UP STORE

M E T R O P O L I S 7


GIVE

VOUCHER

POP-UP STORE EVENT

Private Sales Event / Vernissage

Marketing & Communication

One sales person

5 days of a dedicated office

Window product display

100%Open 2013Union SuisseCreating Value Together


December 12, 2013 12

BhanuKiran Desiraju Jti

InnovationNeed, process, tools

BhanuKiran Desiraju

Innovation … a meaningful advance in user experience

“Necessity is mother of invention”

Common across categories since 2008 Strategic inflection points

Strategic Inflection Point (s) Fundamental 10 X change in an “industry” creating tremendous threats or

opportunities Calculus definition …rate of change of derivative is negative …takes a different direction

Inflection

Point

Decline

New Heights10 X

Change

http://store.apple.com/1-800-MY-APPLE/WebObjects/AppleStore.woa/wa/RSLID?mco=B772E04&engr=B772E04




http://store.apple.com/1-800-MY-APPLE/WebObjects/AppleStore.woa/wa/RSLID?mco=23CABF1E&engr=23CABF1E

http://store.apple.com/1-800-MY-APPLE/WebObjects/AppleStore.woa/wa/RSLID?mco=23CABF1E&engr=23CABF1E

Is it a signal or noise ?

• Change in competition today ?• Change in supply chain / resources ?...Current complementors or

suppliers irrelevant ? • Competitive advantages eroded or barriers lowered for new entrants ?• Change in product components and knowhow radically different ?• Change in consumption patterns...New forms of consumer reach ?• New regulation…Change in attitude / approach

Silver bullet test …questions to ask

Emerging products in general …may be perceived as strategic inflection points

Why innovate?As markets mature and slow, organisations constantly need new sources of growth to re-vitalise the experiences of

their end-users

Mitigating « change » for growth

Incremental innovations that will grow the business in the shorter-term...

...AND game-changing innovations that will re-shape the category and enable us to lead in the long-term

The Innovation Chasm

The Early

Market

Tech

nolo

gy E

nthu

sias

ts

Vis

iona

ries

The Mainstream Market

Prag

mat

ists

Con

serv

ativ

es

Skep

tics

Innovative High-

Tech Product

The CHASM

?

© Copyright JTI 201222

Day

6am Sat 4am

6pm

Noon9pm

Early

Morning

Before

Bed

Late

Morning

Late

Evening

Lunch

Time

Mid

Evening

Mid

Afternoon

Early

Evening

pleasure

socialise

procrastination

re-enrgise

(1-2)

relax

lift

procrastination

break

(1-2)

energise

refresh

revitalise

(1-2)

break

re-focus

relax

me-time

socialise

(1-2)

socialise de-stress

wind-down

(2-3)

finish meal

contemplate

relax

pleasure (3-5)

pleasure

relaxation

(1-2)

relax

sleep aid

(1)

6amMidnight

6pm

Noon9pm

relax

Wake-up

Intimacy

socialisemood elevation

mood enhancer

socialise/ share

re-energize

relieve boredom

stimulant

Prepare for

night (2-4)

digestif

(5-15)

(5-10)

(3-5)

(2-3)

(2-3)

(2-3)

(1-2)

cappuccino

coffee caramel

espresso/ coffee

cinnamon

rum ♂

Lime/mint

chocolate ♀

coffee caramel

chocolate ♀

cinnamon

Spearmint (IT)

rum ♂

chocolate ♀

chocolate ♀

chocolate ♀

Understand consumption compass for your category Areas with potential for relevant motivating proposition

Russia/ Italy

© Copyright JTI 2012

Concept Lab Approach Exploring ‘Hot Buttons’ to determine preferred combinations

Preferred combination?

Devices ConfigurationFlavours

100%Open 2013December 12, 2013 24Union SuisseCreating Value Together


Nicolas MarsaultBees4You

Grocery Store with Bees

December 2013Lauréat Prix IDDEA 2012 / Soutenu par GENILEM 25

Grocery Store without Bees


They go from flowers to flowers to eat◦ Pollen: source of protein◦ Nectar: primarily source of energy

But why is it so important◦ 70% of our agriculture depends on pollinisation

Why are Bees pollinating


A declining Honey Bees population since WW2


Multiple Interacting Causes of Death

Urbanbeekeeping: Sucessfull experience in NYC, London and Paris


X

X


Bees

4You

, Clo

se C

orpo

rate

Sus

tain

abili

ty

On a Corporate Basis, support the project◦ Be my best sales rep within your organization◦ Increase the buzz on the concept within your

Network On an Individual basis, disrupt the food

desert◦ Plant Bees Friendly Flowers◦ Avoid Pesticide Contamination

If bees have good nutrition,we will have good nutrition

And you, what could you do for me?


Quetions?


Honey Pots available after the

presentations

100%Open 2013

Carolyn MerozValeur Absolue


Word of mouth bloggers campaign with coolbrandz

Coolbrandz is an online platform to communicate with cool consumers about new products, to make some of them try the products against feedbacks and ideally to make them talk about the products and / or write about them in blogs.

objective: raise awareness & generate trial

1- find it. 2- test it. 3- share it. 4- buy it. 5- love it

Exclusive at

+++- fine perfumery- Swiss institution- attracts many tourists

---- very niche - high competition- really the right channel for multi-facetted women looking for well-being?

Distribution in Switzerland

question:

How can we attract more of our target consumer, the multi-facetted women 35+ who has a need for

well-being, to Bon Génie and to our website?

100%Open 2013

Jonas Palm Ramblin’ Brands



Squeaky clean

Where is the fun?

Awards, Context & Customers

100%Open 2013Union SuisseCreating Value Together


December 12, 2013 46

Sandrine GuillemoteauLexmark

© 2013 Lexmark International, Inc. All rights reserved.

Lexmark International


Lexmark- Customer solutions


Acquisitions


There’s no question Lexmark has undergone significant changes over the past few years, particularly with eight acquisitions under our belt.

As we evolve from a hardware-centric company into a

solutions company focused on our customers’ unstructured information challenges, it’s critical that we understand and align ourselves with the corporate strategy.

A change of Corporate Strategy


Taking our message to the market and ensuring that it is understood

Challenges

Messaging

PR

Campaigns

Branding

Events …..

Thank you for your attention !

100%Open 2013

Federico MarangoniChocolatier Du Rhone


12th December 2013

1. Founded in 1875 and in business ever since2. Established as a high-end chocolate brand3. Privileged history with world celebrities such as JFK,

Churchill, de Gaulle, Eisenhover….. 4. Winner of different international prices such as Gault & Millau

or Best Praline international5. Selling points in Geneva, Zürich and Taiwan

Who are we?

1. Premium Chocolatier known for his manufacture and the level of his products

2. Synonym for high-end chocolate in emerging markets such as AP, GC, SEA

3. Synonym for tradition & family business

Who do we want to be?

1. Anchered philosophy of quality over quantity2. Monthly request to open aborad3. In Business since 138 years4. Luxury Market grew globally by 10% in 2012 and is expected to

grow by 5-6% until 20155. Globally only few players like Godiva and la Maison du Chocolat6. Swissness remains a USP in emerging markets

Why do we believe in our goals?

1. Finding ditributors abroad2. Investing in local marketing3. ……………any ideas?

How are we going to achieve our goals?

Thank you for your attention!

100%Open 2013December 12, 2013 60Union SuisseCreating Value Together


Simon HardyFitting Wines

We handpick

quality wines from

all over the world according to the

personal tastes, preferences and

budget

of each client and

help them to

learn & discover more about the

wonderful

world of wine

Simon HardyOwner & Personal Wine Consultant

More choice than ever before in

the world of wine

Limited knowledge makes choosing wines a challenge

Quality wines of the world in limited production and

availability

A unique range of personalised

wine services in Switzerland

WINE FUNCTIONS

Combine a little learning with lots of fun

Tailored to the needs of companies and institutions both large

and small

Groups range in size from

10 people to 75 +

Offsite meetings

Team-building events

Regional conferences

Training seminars

Success celebrations

Simon Hardy is an Associate Member of the Institute of Wines & Spirits

OUR GET:

What are the best ways to make companies in the region aware of the Wine

Functions Service by Fitting Wines and who are the best points of contact?

OUR GIVE TO UNION SUISSE MEMBERS

Voucher worth CHF 100 OFF

a Wine Function by Fitting Wines

100%Open 2013

Thank you andMerry Christmas!

December 12, 2013 66Welcome

christmas union suisse :: give/get_#uniongva_003

Presentations & Public Speaking