christmas sales report | 2014-15 | fsp
TRANSCRIPT
FSP RETAIL BUSINESS CONSULTANTS
Christmas Sales Report 20 January 2015
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Comment
In our first Christmas Sales Report we commented on the likely impact of Black Friday on post-Christmas sales. It is not possible to disaggregate the effect as most retailers report for periods including the 28th November. However, as almost all reports are positive, if Black Friday had an impact, it was not to the detriment of overall sales increases. Whether the same can be said for margin, we shall have to wait and see. With only three of the big four grocers, Game and, of course, M&S reporting a dip in their sales, Christmas 2014 looks to have been a success. Retailers have upped their game in response to the demands of internet-savvy consumers and, as the online results show, every customer and every type of purchase is pushing the sales up, from Ted Baker to Bonmarché and from Paperchase to Maplin. Please see the individual categories for a comprehensive view of trading reported so far. Number of retailers by category included in the Average LfL graph:
2012/13 2013/14 2014/15
Clothing & Footwear 8 14 15 Personal 5 6 7 Food & Beverage* 8 7 5 Leisure 6 6 7 Household 7 7 7 Department Stores 5 7 6 Grocery 16 11 12
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Christmas Trading and Administrations FSP records Christmas casualties as those who fail during the key period of Christmas Eve to the middle of January. After the harsh years of 2008 and 2011, things looked much brighter last year, and with the number of failures during the whole year significantly down on all recent years, we were hopeful for a repetition of Christmas 2013. Then Bank failed closely followed by USC, whilst things aren’t looking good for Austin Reed which is closing stores and considering a CVA. For USC, Christmas is undoubtedly irrelevant and this is just a restructuring exercise.
The number of retailers recorded on SnapShop entering administration in each of the past few years is: 2014 – 9 2013 – 43 2012 – 44 2011 – 57 2010 – 42 2009 – 93 2008 – 56
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All Retailers
(Cont….)
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All Retailers (continued)
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)
3 Year Comparison
Retailers shown where 3 years’ of data are available
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Merchandise Groups Department Stores
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Clothing & Footwear
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Grocery
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Household Goods
Personal Goods
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Food & Beverage
Leisure Goods
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Online Sales
FSP Christmas Sales Report Methodology
FSP seeks to gain an accurate review of the Christmas period, hence the period end date must be at least Christmas Eve and no later than the end of January; the period must be 13 weeks or less.
Online Sales are always shown as Total changes. Graphs are ranked in order, highest to lowest, first by Like-for-Like change, then by Total change
www.fspretail.com
FSP has gone to its best efforts to ensure this data is correct but the author reserves the right not to be responsible for the accuracy
of information provided.
FSP RETAIL BUSINESS CONSULTANTS 19 Manor Courtyard Hughenhen Avenue High Wycombe UK, HP13 5RE T +44(0)1494 474740 F +44(0)1494 474262 [email protected] www.fspretail.com www.snap-shop.co.uk
Heidi Roberts Operations Director T +44(0)1494 474740 F +44(0)1494 474262
Tanu Bajaj Business Analyst T +44(0)1494 474740 F +44(0)1494 474262
Bekki Bedford Admin Manager T +44(0)1494 474740 F +44(0)1494 474262