christine pittman: becoming a social media pioneer #flblogcon13
DESCRIPTION
Christine Pittman's presentation slides from the Florida Blogger & Social Media Conference.TRANSCRIPT
HOW TO BE A SOCIAL MEDIA PIONEER: A
WORKSHOP
Led by Christine Pittman
www.cookthestory.com
@cookthestory
Florida Blogger & Social Media Conference
@cookthestory
SOME PIONEERING
Google Hangouts on air with @katiescucina
� Found out about it:
– WofM (conference)
� Benefits to me:
– Face to face contact with
bloggers, fun
� Benefits to my blog:
– Search engine rankings,
video content
@cookthestory
SOME PIONEERING
PinChatLive.com
� Found out about pinchats:
– WofM (Bess! At Lady Bloggers meet up)
� Benefits to me:
– A business was born, fun
� Benefits to my blog:
– Increased repins, click throughs and Pinterestfollowers
– Attractive to brands
@cookthestory
SOME PIONEERING
Group Giveaways
� Found out about them:– Randomly a fellow blogger
(@lovenconfection) asked me to organize one with her
� Benefits to me: – Esteem of others (it’s a lot of
work though!)
� Benefits to my blog: – A LOT of new followers on
social media and newsletter. There are perks to being the organizer too.
– New brand contacts
@cookthestory
SOME SMALLER PIONEERING
Rich Pins
� Found out about them:
– Watching the big guys (@recipegirl)
� Benefits to my blog:
– Another avenue for branding
– A link to my site’s pins on my pins
– Call to action on pins
@cookthestory
SOME SMALLER PIONEERING
**HINT** Click share to save this recipe to your timeline so you can find it next time you’re thirsty…
� Found out about it:– Watching the big guys
(@recipegirl)
� Benefits to me:– None, slight embarrassment
(feels insincere)
� Benefits to my blog: – More shares, more views,
more clicks
@cookthestory
WHY THIS PLATFORM?
� What is your favorite social media platform?
� What is your single favorite thing about it?
@cookthestory
WHY THIS PLATFORM?
� How does it benefit you personally?
� How does it benefit your blog?
@cookthestory
WHY THIS PLATFORM?
� What is your least favorite social media
platform?
� How does it benefit your blog (why do you
use it even though you dislike it)?
@cookthestory
THE SOURCE OF YOUR ORIGINALITY
� What is something that you do in social
media that very few others do?
� How did you come up with it or where did
you hear about it?
@cookthestory
IS IT WORTH PURSUING?
� Why do you like doing it?
� Why do your readers like it?
@cookthestory
IS IT WORTH PURSUING?
� Is it working for your blog?
� How do you know?
@cookthestory
WHEN (IF EVER) TO GIVE UP?
� Remember: Even successful things
sometimes need to end before they get too
tired (e.g. Seinfeld).
� What have you stopped doing?
� How did you know it was time to stop?
@cookthestory
THE POWER OF TALK
� My blog has grown a lot
in the past year.
� Almost all of the ideas and inspirations have
come from talking with others.
@cookthestory
THE POWER OF TALK
� Where do you talk to other bloggers?
� What have you learned from them?
@cookthestory
THANK YOU
for your ideas
and for all the great talking we’ll do today.