christina m. mcdougall, mpa executive director...meet the team. christina m. mcdougall. executive...
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Funded by the U.S. Department of Agriculture’s Agricultural Marketing Service via the 2017 Farmers Market Promotion Program
Christina M. McDougall, MPA
Executive Director
Indiana’s statewide education membership nonprofit serving farmers markets and their farmers, vendors, artisans, and consumers.
We collaborate with nonprofits, businesses, and government agencies to strengthen Indiana’s farmers market network through direct marketing and temporary place-making.
MEET THE TEAM
Christina M. McDougall
Executive Director &Grant Director
Elizabeth Trevizo
Program Manager
Hope Tambala
Data & Metrics Coordinator
OUR APPROACHASSET BASED COMMUNITY
FOCUSEDOUTCOMES ORIENTED
Work alongside lead and community
partners to identify existing resources.
Bring direct-marketing best practices into
existing communities.
Educate, equip, offer technical assistance, and build capacity.
Alcohol at Markets(whether HBV or commercial, Indiana law)
ALLOWED• Wine• Champagne• Mead• Beer• Ale• Lager
NOT ALLOWED• Hard alcohol• Liquor
QUICK ANSWERS FROM TODAY
FMC Free SNAP EBT POS ProgramFMCtoolbox.org
Inflation Rate Calculatorusinflationcalculator.com(1.9% average)
GROWING INDIANA’S FARMERS MARKETS
COMMUNITY DEVELOPMENT
Regional strategic planning sessions for
public, community, and stakeholder input.
MARKETING & OUTREACH
Public education, marketing, outreach, and
promotions about farmers markets’
locations, times, and services.
TRAINING & TECHNICAL ASSISTANCEMarket Metrics,
workshops, Rapid Market Assessments, and
custom consulting for farmers and farmers
markets.
Grow Indiana's direct-marketing community via improved technical assistance, developedtraining, enhanced marketing, and expanded outreach to increase the consumption of andaccess to locally produced agricultural products by expanding organizational capacity tomeet demand.
Open to all. $20 or less.
Strategic planning input sessionsMarch/April 2018 -Indy’s Near Eastside. IndyEast Promise Zone, John H. Boner Center, & NEAR.
TBA - Southwest, Southeast, Central, Northwest, & Northeast 1
COMMUNITY CONVERSATIONS
Market managers and boards, farmers, lead volunteers.$25-100
• April-September
• Once per month
• Classroom, on-site, or distance learning 2
WORKSHOPS & TRAININGS
Market managers, market leaders, lead volunteers.Data & Metrics Workshop – Free for members; $40 non-members.On-going support (annual) –Free for first 50 enrolled members; $50 there after. 3
DATA COLLECTION(MARKET METRICS)
Pilot partnersSubsidized grant rate
• Partners: Indy City Market, Growing Places Indy, Felege Hiywot.
• Market matches: Northeast, Northwest, South.
• Farmer matches: women, minority, veteran, CSAs.
4
TECHNICAL ASSISTANCE
Market Members$150 annual+ $25/additional direct-marketing activity
Food for Thought (1-75)Market Metrics (1-50)Monthly meetingsHFMA + FMC + Wholesome WaveWorkshop & Swag Shop discountsJobs board postingsWebsite and social listingsExclusive info
$1,500 value!March 5 – Online Member Meeting
MEMBERSHIP
TENTATIVE TIMELINE
Fall 2017
Grant management,administrative tools, project tuning, financial flow, recruitment, website planning, lead partner meetings. Winter 2018
Spring 2018 Fall 2018
Summer 2018
Contractor onboarding, hiring,farmer/market recruitment, pilot market partner recruitment, farmer/market outreach, member recruitment & development, web development.
Data collection workshops, asset identification, regional listening sessions, technical assistance, farmers market directory development.
Rapid Market Assessments, technical assistance, consumer outreach and engagement, market promotions.
Review annual progress, recap, report, reflect.
/HOOSIERFARMERSMARKETS
@HOOSIERMARKETS
Christina M. [email protected]
LET’S CONNECT
hoosierfarmersmarkets.orgindylocalfood.org
@HOOSIERFARMERSMARKETS