Introducing Christian Louboutin

1964 •Christian Louboutin is a well known french shoewear designer, born and brought up in Paris.

1975 •On the wall of the African and Oceanic art Museum, Louboutin is struck by a strange drawing: a woman’s shoe with a sharp heel, slashed-out with a red line.

1980-1986 •Louboutin’s first job is at the Folies Bergères, the famous French Music Hall. He follows this apprenticeship by freelancing for Chanel, Yves Saint Laurent, Maud Frizon and other prestigious fashion houses.

1989 •Louboutin turns to garden design

1992 •Creation of the Christian Louboutin brand, and opening of the first boutique in Paris.

1994 •Opening of the first New York City Boutique

1995 •For Jean-Paul Gaultier, Chloé, Azzaro, Diane Von Furstenberg, Victor & Rolf, Givenchy and Lanvin, Louboutin starts to contribute for couture and ready-to-wear seasons

1996 •Louboutin receives a FFANY Award from the International Fashion group

2002 •At Yves Saint Laurent’s farewell haute-couture show, Louboutin creates a shoe for the finale. It marks the only time that Saint Laurent associates his name with another designer.

2007 •Louboutin collaborates with director David Lynch on the exhibition « Fetish », which shows sexy one-off objects: fetishist shoes, photographed by Lynch

2008•New York’s Fashion Institue of Technology pays a tribute to Louboutin.Later that year, Louboutin is the Star Honoree of the Fashion Group International as well as receiving a second FFANY Award.

Today •Today, the Christian Louboutin brand can be found in twelve eponymous boutiques, 46

Louboutin’s trademark• "In 1992 I

incorporated the red sole into the design of my shoes. This happened by accident as I felt that the shoes lacked energy so I applied red nail polish to the sole of a shoe. This was such a success that it became a permanent fixture."

His designs

• High-heeled footwear• Shoes: Court shoe · Mule• Boots : Ballet boot · Beatle boots · Cowboy

boot · Fashion boots · Kinky boots · Knee-high boots · Thigh-length boots · Winkle pickers

• Types of heel : Kitten heel · Spool heel · Stiletto heel · Clear heels

• Handbags

Presence of stores across the world

1. Christian Louboutin boutiques in Paris :• Rue Jean-Jacques Rousseau,• Rue du Faubourg St-Honoré and • Rue de Grenelle.

Stores across the world

2. Boutiques in the United States: • 2 in New York (Madison & Horatio),• 2 in California (West Hollywood & South Coast

Plaza), • 1 in Las Vegas,• 1 in the Design District in Miami and• opening 1 in Highland Park Village in Dallas.

Stores across the world3. There are 2 in London, England :• Motcomb Street.• Mount Street• A new boutique is soon to open in Dublin, Ireland.

4. In Asia :• On Lan Street in Central, Hong Kong• Singapore's Ngee Ann City mall• as well as in Jakarta, Indonesia and Lebanon

(Beirut).

Stores across the world

5. In Australia stores are located at : • Melbourne • Brisbane • Sydney• Adelaide and • Perth in David Jones stores

6. Louboutin opened his first store in South America in Shopping Iguatemi São Paulo.

Online presence of Christian Louboutin• Official Christian Louboutin Web pages : 1. www.christianlouboutin.com2. www.us.christianlouboutin.com3. www.twitter.com/louboutinworld4. www.stopfake.christianlouboutin.com5. www.carrossenoir.com6. www.louboutin-barbie.com7. www.louboutin-fetish.com8. www.facebook.com/christianlouboutin

Presence on Social network sites

Twitter followers

Facebook followers

Loubi world ! : Website

Christian Louboutin’s

blog and videos of his

latest collections.

Christian Louboutin’s very own e-

paper

Christian Louboutin’s

life achievements

Trailer of "Le Carrosse Noir"

a Christian Louboutin

series coming soon

Louboutin’s Collaborations

2007• Christian Louboutin + David Lynch =

“Fetish”

2009• Having designed for Barbie's 50th

birthday at New York Fashion Week, Christian Louboutin's collaboration with the doll continues.

Louboutin’s fight against fakes

• On March 27, 2007, Louboutin filed an application for U.S. trademark protection of this red sole design.

• Adopted a policy of "zero tolerance" to fight not only against sites but also against their suppliers, distribution systems, and auction sites other methods of marketing counterfeit.

Louboutin’s fight against fakes

July 2010 UDRP Procedure transferred 40 domain names corresponding to websites selling fake Christian Louboutin shoes.

August 2010• Seizures France, UK, Australia, Belgium, Japan,

Luxembourg, USA• Decisions taken against brands counterfeiting

August 2010• Germany : Domain names transferred.

Certain websites have been disconnected

Actions takenThe following are carefully monitored: • Internet auctions• Websites• Web hosting service providers• URDP proceduresCarry out :• Raids• Investigations• Civil actions

Luxury Institute Survey 2008: Rating for Most Prestigious Women's Luxury Shoe Brands

1. Christian Louboutin2. Manolo Blahnik3. Hermes

Sample size :• 818 wealthy female American consumers• average income of $348K • average net-worth of $3.6 million, was surveyed

online.Survey done by : Luxury Institute, NYSource: www.reuters.com

Luxury Institute Survey 2009: High Net-Worth Consumers Rank the "Best of the Best" Shoes

• Ranked on the basis of four equally weighted components:

1. Consistently Superior Quality, 2. Uniqueness 3. Exclusivity, 4. Making the Customer Feel Special and Being

Consumed by People Who Are Admired and Respected.

Luxury Brand Status Index Survey

• The "Best of the Best" are: (LBSI score out of 10)

-- Women's Shoes - Christian Louboutin - 8.24 - Manolo Blahnik - 8.07 - Jimmy Choo - 8.02

Survey done by : Luxury Institute, NYSource: www.reuters.com

“Best of the best” wearing Louboutin’s