Blending Up Social Solutions

Christian FinnDirectorMicrosoft Corporation

A Presentation in Five ActsIn Homage to This American Life

Act I: The IssuesAct II: A Blended SolutionAct III: MythbustingAct IV: Have Your Cake, & Eat It, TooAct V: All About You

Act I: The Issues

The Rise of Web 2.0

Source: Technorati

The Enterprise ≠ The Internet

Security?

Productivity?

Compliance?

Value?

Misbehavior?

Governance? Cost?

The Social Crowd

“Web 2.0, baby”BloggersSocial networkersSocial Media typesTagsAnarchy

“What if we’re not provocative?”

The Content Crowd

“Content is king”Records managersBroadcastersMedia typesMetadataControl

“What if someone says something damaging?”

The Best of Both Worlds

Search Delivers Engaging Information Experiences

Social Networking and Collaboration

Traditional Content

Management

Act II: An Example Solution

A Case in Point: AcademyMobile

Podcast

Podcaster

What’s the Value?Let us count the ways

Cost avoidance for trainingNo T&E/event costs, no design costsOne event, 100 people, $1K T&E = $1M+

Global knowledge sharing & retentionConnecting people who haven’t metImmersive sharing, easy retention

Employee engagementReputation and recognitionBuilding bonds

Act III: Mythbusting

Popular Myths

1) Build it and they will come2) People will flame each other/the

organization3) Marketing “X for the Enterprise” works4) It’s only for people under 305) We can’t make a $ and ¢ business

case

Keys To Success

You have to start with pain users feelPeople won’t flame if they are not anonymousFacebook & YouTube have some negative baggage, esp. in the C-SuiteAnyone can create and derive value, but they must be pitched appropriately

Making A Hard $ Business Case

Substitution of Class Room Trainings

# of Webcasts 150$ 300$ 350$ 800$ Avg # of Participants / Webcast 150 22,500$ 45,000$ 52,500$ 120,000$ Cost Savings $303 / Participant (6,817,500)$ (13,635,000)$ (15,907,500)$ (36,360,000)$ Total Cost Avoidance Webcasting (6,817,500)$ (13,635,000)$ (15,907,500)$ (36,360,000)$

Substitution of In-person Conferences - Example Virtual Enterprise Marketing Summit

# of Virtual Conferences 1$ 4$ 10$ 15$ Avg # of Participants / Conference 150 150$ 600$ 1,500$ 2,250$ Cost Savings $2375 / Participant (356,250)$ (1,425,000)$ (3,562,500)$ (5,343,750)$ Total Cost Avoidance Virtual Conferencing (356,099)$ (1,424,396)$ (3,560,990)$ (5,341,485)$

Substitution of In-person MGX - Based on FY10 MGX Data

Nr of Virtual MS Employees -$ -$ 5,109$ (17,605,614)$ Cost Savings $3446 / Participant -$ -$ (17,605,614)$ (17,600,505)$ Total Cost Avoidance Webcasting -$ -$ (17,600,505)$ (17,600,505)$

Total Cost Avoidance (7,173,599)$ (15,059,396)$ (37,068,995)$ (59,301,990)$

ROI - $ (negative amount means SAVINGS) (5,897,974)$ (13,028,246)$ (34,647,945)$ (53,574,165)$ ROI - % 462% 641% 1431% 935%

Cost AvoidanceYear 1Pilot

Year 2 Year 3TCO Life

Cycle

Act IV: Have Your Cake…

My Profile

Profile picture and status updates

Contact details and

bio

Skills, interests, and previous

projects

Personal informatio

n

Profile Management

Specify privacy options

Choose from

suggested keywords

Recent Activities Feed

Tagging

Colleague Network updates

Rating

Comments and Notes

Profile updates

Suggestions

Colleague and keyword mining

from Sent e-mails

Privacy policy at enterprise and end-user

level

Sort by social

distance

Filter by social

metadata

Tips for helping

others find you

People Search

Metadata

Metadata-based

Navigation

Ratings

Rate pages and

content

0–5 star

ratings

TaggingTag sites, lists,

libraries, or items

Suggested tags

Recent tag and note board

activity

Manage Tags and Notes

Filter by keyword

Sort tag cloud

alphabetically or by size

Filter by tags, notes,

or public/privat

e

See all tagging activity

Find the Information You NeedMetadata Navigation within Microsoft Office

Tag Profile Pages

Follow as interest, or add as

responsibility

Tag pages, lists,

libraries, or items

Tag profile pages as communities of

interest

See people using this

tag

Read, or leave

comments on Note Board

BlogsModern user experience with

AJAX

Customizable

categories Easy content

management

Rich text editor with contextual ribbon

menusWrap text

around floating images

Built-in image styles

Rich content creation

Bloggers, Meet the Records Mgr

Declare blog posts (and wiki pages and podcasts) as

records

Video

Skinable Silverlight

Player

Play internal or external

hosted video Store rich media

assets in SharePoint

Streamed from on-disk

cache

WikisAdd web

parts to wiki content

New web part gallery

Embed rich media

Rich formatting

with preview capabilities

Co-Authoring Experience in Office

Participants

In-Browser Editing

Office Web applications for

in-browser content editing

and collaboration

Rich editing with

Ribbon menus

Mobile Collaboration

1-click access to

documents, sites, and colleagues

Access to Team sites

Access to Office

applications

Create Blog posts and comments

SharePoint Workspace

Mobile

Outlook Social Connector

Inline social context

with e-mail thread

Interaction history

Act V: All About You

Find out more at:www.microsoft.com/sharepoint

Thank You!

© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after

the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.