chris wortley ltd airport parking slideshare
TRANSCRIPT
Global Airport Parking & Pre-Booking Consultants
About usCar Parking, Pre-Booking, eCommerce Specialists and Business Transformation experts
Resources are all Subject Matter Experts and Specialists across all of the following:
Some of our Clients…
ClientsSome of our clients - the £€ benefit we bring
Our Results
Providing a SolutionWhat we deliver at Airports
Airport Car Parking
The UK Airports
History now repeats itself in the rest of the world
UK Airport Parking pre1990
Airports had total market share of PAX parking
Very little “Off Airport” Car Parking
Almost no competition
Airports had strong roll up/gate parking business
The ‘internet’ was young and revenues in this space low
No perceived threats to Airport revenues
No concept of up-selling or packaging/bundling
UK Airport Parking 1995 Airport Market share declined by up to 10% due to “Off
Airport” competitors
Competitors developed their websites ahead of airports to improve their “Online & Offline” visibility
Airport Revenue declined for Pre-booking & Valuable Roll Up business
Airports forced to reduced prices to compete - Margins impacted
Generally the Airports were ‘behind’ the competitors
UK Airport Parking 2000 Consolidators/Aggregators set up powerful deals with
Airlines, Travel agents & Tour Operators
Consolidators booked business to “Off-Airport” competitors
Airports saw further decline of revenue & Loss of Airline business
Consolidators in very powerful positions
Consolidator's market share grew to circa 15% of all car parking revenues and growing
UK Airport Parking 2002 Consolidators/Aggregators approached Airports & agreed to bring
Airline business to Airports for a +20% commission
Airports left with little choice but to agree deals with their competitors
Consolidators continued to book “Off Airport” as well as the above & airports forced to display their products alongside competitors
Airlines liked simplicity of Consolidator one stop website for all Airports
Airports start to realise that they must compete ‘head-on’ with consolidators, but were also forced to deal with them
Some Airports looked at creating their own booking engines, but realised it ‘wasn’t that easy’
Impact on Airport Parking Revenue
1995-Declines due to Off Airport Competition >10%
2000-Further declined as Airline PAX book “Off Airport” assisted by consolidators
2002-Consolidators agree to bring lost customers to Airports for an additional drop of 20% margin
Airport Commercial non-aviation revenue fell by over 25%
Europe 2012 Consolidator opens Large “Off Airport” Competition Car
Park at Milan, Malpensa
Consolidators in Italy already active in PPC (Pay-Per-Click)
Germany-UK’s largest consolidator, commences trading
Airports in the UK starting to ‘win the war’ against Consolidators – but it’s taken many years
Consolidators forced into other revenue streams (e.g. movie tickets) due to UK Airport challenge
Europe & USA 2013+Consolidator activity in rest of world set to rise
As UK Scenario repeats itself in Europe
*There is still time to act*
Actions Required Airports should install their own Pre-Booking facility before
consolidators capture the entire market
Some European Airports are taking steps to combat consolidators
Airports who don’t Pre-book become more vulnerable to competitor parking
Airports should approach Airlines, Travel Agents and Tour Operators to establish strong Partnerships and revenue share related to Pre-booking and associated products
Airports should work together to link all Pre-booking systems to a major Parking ‘hub’ where Airports become their own consolidator
Benefits of Pre-booking
Improved Cash Flow - Revenue is received at time of booking not on the exit of a car
Reduce Competitor penetration – you “own” your customer not someone else
Stop consolidator infiltration – by acting early you will push them out of your market and they will target ‘easier’ airports/countries
Encourage Up-selling to premium Car Parks – offering discounts etc at time of booking leads people to purchase items they didn’t know they wanted
Encourage product bundling - VIP Lounges, Currency, Airport Hotels, Insurance – anything you want to sell…
Enables partnership with Airlines etc where you can ‘direct’ your customer
Customer data greatly improves, meaning you can ‘target’ your customers better
‘Deep dive’ your eCommerce data to understand your customer’s habits and improve your ‘conversation’ with the customer (e.g. looking at where they spend most time on your site, where they drop off etc)
Active marketing of your parking products to your customers through web interface
Lets Discus
Firstly take a look at our Profile & Client Portfolio:
http://www.linkedin.com/in/chriswortleyairportparking
Review one of our more detailed articles on Benefit’s we can deliver to Airports:
http://airportfocusinternational.com/in-depth/item/car-parking-watch-this-space?categoryid=26
If you like what you see then email us for a no commitment initial consultation at:
Or if you prefer to speak directly, call Chris on:
+44(0)7759 436 165 & Skype-chriswortley