chris vanstone the australian centre for social innovation (tacsi) - niche organisation...
DESCRIPTION
Chris Vanstone, Director of Co-Design, The Australian Centre for Social Innovation (TACSI), SA delivered this presentation at the 5th Annual National Disability Summit 2014. Examining the theme of “Ensuring Sustainable & Successful Disability Reform through the NDIS”, I am proud to present a diverse program showcasing insights and case studies from individuals across the entire Disability Sector to give a realistic and insightful overview of the NDIS rollout to date, and recommendations for moving forward successfully For more information, please visit https://www.communitycareconferences.com.au/nationaldisabilitysummit14TRANSCRIPT
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@ozinnovationChris Vanstone
Niche Organisation Sustainability within an Open Marketplace
SOME THOUGHTS ON…
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We develop and spread solutions
We help organisations & systems innovate
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Our hybrid methodology
!DESIGN
!BUSINESS
!SOCIALSCIENCE
!PEOPLE
!SUSTAINABILITY
!CHANGE
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!PROFESSIONAL
EXPERTISE
!LIFE
EXPERTISE
Co-design
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Our services
!INSIGHT
!!
STRATEGY
!BUSINESS
MODELS
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The Open Marketplace
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How do you create value for your customers?
Who are your customers, what do they value?
How do you capture value from customers?
3 questions for a sustainable business model
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Creating Value
Understanding Value
Capturing Value
Who are your customers? Triple Customer Segmentation
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!PRIMARY CUSTOMER
!FINANCIAL SUPPORTER
VALUE PROPOSITION
!OTHER SUPPORTERS
Triple customer segmentation
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!PRIMARY CUSTOMER
!FINANCIAL SUPPORTER
VALUE PROPOSITION
!OTHER SUPPORTERS
Opportunity 1: Help your primary customer become a good financial customer too.
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!PRIMARY CUSTOMER
!FINANCIAL SUPPORTER
VALUE PROPOSITION
!OTHER SUPPORTERS
Opportunity 2: Explore larger providers as new financial customers for niche services
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!PRIMARY CUSTOMER
!FINANCIAL SUPPORTER
VALUE PROPOSITION
!OTHER SUPPORTERS
Opportunity 3: Explore what value would be for charitable givers in new environment
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What do your customers value? Job-to-be-done
Creating Value
Understanding Value
Capturing Value
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Job-to-be-done
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Cheap Clean Removable
Expensive Messy Permanent
Hanging a picture solutions
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Job-to-be-done
Opportunity 4: Redefine your customer by job-to-be-done. Expand your customer base.
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!
What’s the job to be done for families in tough times?
How do we enable more families to thrive and fewer to enter crisis services?
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Rapid
ethnography
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Card Sorting
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Helpful help Unhelpful help
She understands,she’s been there
She can’t relate, she doesn’t have kids
She helped me do what I wanted They tell you what to do
They were there for me when I needed them
They were only available office hours
Families in tough times
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A TACSI Solution
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How do you create value for customers? User Journey
Creating Value
Understanding Value
Capturing Value
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Respite / education /
accom.
Before Core Job Aster
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Help me see what’s
possibleHelp me try before I buy
Help me be sure I’m
getting value for money
Before AsterCore Job
Respite / education /
accom.
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Help me see what’s
possible
Help me try before I buy
Before Aster
Help me find something
different
Core Job
Help me be sure I’m
getting value for money
Respite / education /
accom.
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Help me see what’s
possible
Help me try before I buy
Before Aster
Help me find something
different
Core Job
?
?
? ?? ?
?
Help me be sure I’m
getting value for money
?
Respite / education /
accom.
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Before AsterCore Job
?
?
? ?? ?
?
Respite / cleaning /
rehabilitation
?
Opportunity 6: Choose what jobs you want to fulfil.
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Co-design
!PROFESSIONAL
EXPERTISE
!LIFE
EXPERTISE
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co-designing strategy & business models
!FRAME
ASSUMPTIONS
!IN OFFICE
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!TEST
ASSUMPTIONS
!FRAME
ASSUMPTIONS
!IN OFFICE
!OUT OF OFFICE
co-designing strategy & business models
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To be person centred is to: Providing choice and control day-to-day
& Work with your customers
to co-design your business model !
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How do you create value for your customers?
Who are your customers, what do they value?
How do you capture value from customers?
3 questions for a sustainable business model
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Opportunity 1: Help your primary customer become a good financial customer too.
Opportunity 2: Explore larger providers as new financial customers for niche services.
Opportunity3: Redefine your customer by job-to-be-done. Expand your customer base.
Opportunity 4: Choose what jobs you want to fulfil. Before, during and aster the main job.
Opportunity 5: Co-design your business model.
5 opportunities in the open marketplace
Opportunity 3: Explore what value would be for charitable givers in new environment
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Co-design Workshops tacsi.org.au/workshops Melbourne Adelaide Perth Canberra Sydney !!!!!
Chris Vanstone
@ozinnovation @chrisvanstone [email protected]
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Co-design Workshops tacsi.org.au/workshops Melbourne Adelaide Perth Canberra Sydney !!!!
Chris Vanstone
@ozinnovation @chrisvanstone [email protected]