CHRIS O’SHEA

30 Dalmore Road, Tokai, 7945. Email:chrisoshea@telkomsa.net. Mobile:0829075705

GENERAL PROFILE Successful international FMCG commercial executive, who is a strong leader and team player, manages with integrity, purpose, passion and insight; is both innovative and creative in his approach to solutions and has substantial and successful international and executional managerial, marketing, sales, route to market, financial, governance, people and change management experience. Proven extensive capabilities and track record for: strategic and analytical corporate, brand and market development; delivering results with sound commercial acumen, multicultural senior management experience and board level interface including market partner and JV management; successful performance management implementation, comprehensive innovation and IT project delivery; passion for brands and people capability development; organization change management in matrix environment; global and national consumer planning processes and communications development and execution.

CAREER PROFILE General

Achieved annual plan profit targets 24 out of 30 years

Extensive international and S.A. business/brand acquisition experience, as well as financial modelling for new business opportunities during Nordics, C&C and Edward Dillon roles.

Developed and implemented efficient business reporting, budgeting and forecasting systems in Nordics and company of wine people, including partner extranets.

Extensive international and S.A. risk and compliance and governance experience

Design, launch and management of global interactive websites with ecommerce facilities as well as intranets over last 15 years.

Have played MD role in temporary (6 months and 3 months respectively) capacity during Wine People and Nordics roles

Re-engineered complete team and way of working at Nordics and Wine People roles, resulting in step change in output and energy.

Led Edward Dillon and Wine People vision, values and capability development program which resulted in new approach to personal development and review of structures

Successful, on-going use of stop-start-continue principle to aid people development.

Extensive successful experience in dealing with senior international management and board participation.

Integrally involved in a number of successful branded re-launches and turnarounds

Initiated, developed and successfully implemented number of Nordic and pan African category strategies.

Spearheaded variety of consumer insights programs based on extensive brand equity tracking, segmentation and trend research.

Comprehensive retail mechanics exposure through category management, field sales and trade marketing experience.

Extensive and successful advertising and sponsorship experience working with global and national communications agencies

Divisional Manager Twizza May 2015 to date

R1.5bn turnover family owned CSD business. Leadership role to effect multi-functional and region change to drive significant growth in many disciplines. Leading on Marketing for business

Took Western Cape from 31 customers, 2m cases and R84m revenue to 138 active customers, 4.1m cases and R170m revenue in 10 months and in process the region from No.3 to No.1 and in the process built a team from 2 to 23. Latest is 6.1m cases and R285m.

General Manager Commercial Development: Distell Africa December 2013-May 2015

Responsible for Distell’s 2nd largest region’s (R1.254bn NSV and R269m EBITDA) consumer and trade marketing, Channel and Key Account Management as well as Sales and Marketing Capability Development

Involved in significant Route to Market projects and structure development in Nigeria, Ghana, Angola Kenya and Mozambique which together represented +80% of volume and contribution.

Rollout of African wide Sales Force Automation

Other key country focus and involvement: Zambia (2nd largest market), Zimbabwe and Tanzania Cape Legends (owned by Distell) - International Business Director October 2012 – November 2013 (Was looking for different challenge in premium wine and independent decision making )

Commercial responsibility for portfolio volume, investment and profit of leading, premium, estate wine brands with distribution in 90 countries.

Delivered R72m gross income +21% vs. previous year and reengineered international pricing The Company of Wine People – Sales & Marketing Director October 2005 – September 2012 (Family decision to move back to SA after 10 years overseas)

Member of board of top 5 S.A. branded wine company with distribution in 35 countries (including 7 in Africa). Full responsibility for all brand and country developments as well drove leadership and values development.

Turned around lead brand, Arniston Bay, decline with enhanced positioning, packaging and performance growing by 79% over 3 years when market was in decline

At company of wine people delivered, and was fully responsible for, radical route to market changes in UK (largest market) where unique JV profit share model and its success attracted Percy Fox (UK’s no1 wine company).

Successfully worked directly with number of leading international retailers

Successful strategic realignment of company of wine people resources behind core brands from a plethora of generic packaged and bulk offers.

Drove innovation program, leading to a world first with the wine pouch.

Fully involved in all operational and customer service functions.

Extensive experience in international supply chain management

Championed social media strategy and program EDWARD DILLON & CO – Corporate Development Director January 2003 –September 2005 (Given a young family, made decision to do a role that did not have any international travel)

2nd largest Irish Wine and Spirits Company. Reported to MD. Change management as key responsibility along with strategy and people capability development and external affairs.

Key member of successful Edward Dillon shareholding renegotiation team.

Delivered and led nuts and bolts of comprehensive Edward Dillon change strategy and integrated program of initiatives across all functions, resulting in significant step change and continuous improvement to:

o Consumer planning

o Brand and customer prioritization to manage effective resource allocation

o Aligned business model focused on consumer, portfolio and customer relevance approaches and using integrated performance management metrics and KPI’s

o Forecasting and planning approach as well as knowledge sharing

o IT strategy development and delivery of architecture restructure with implementation of BI suite, ERP and CRM applications

o Business performance enhancement: profits grew by 12% despite market decline of 7%

Introduced stage gate project management process in Dillon role that resulted in effective cross functional teamwork and responsibility based leadership, changing the culture of communication and execution.

CANTRELL & COCHRANE – International Marketing Manager January 2000 - December 2002 (Moved to Ireland with family on own as result of my 3 year secondment coming to end)

A top 10 Irish company with €1bn market capitalisation. Reported to MD. Main responsibility was to deliver commercially sound brand support to distributors in 70 countries (with SA and 4 other African countries).

Revitalised Carolans (No 2 global cream liqueur brand)

Initiated and completed global repositioning of Frangelico including new communications platform resulting in 4% growth after 3 years of no growth.

Developed C&C global wine strategy, including launch of new wine range. Diageo Nordics- Marketing and Sales Director May 1996 - August 1999

Key player in establishment and development of regional structure in the Nordics and Baltics (8 countries plus duty free) based in Stockholm. Led Diageo Nordics integration and transformation process and strategy direction

Full Nordic region profit responsibility with 8% organic volume growth of key brands, a profit of £18m with 150% growth and A&P of £6.5m

Directed roll out and embedding of Diageo’s strategic planning and financial process (Managing for Value –EVA) in Nordics

Key member of challenging Nordics business integration and strategic 5 year plan as well as business development through a complex matrix of JVs/distributors and own business

Participated in European forums which became conduit for coordination and stream lining of pan European brand and customer activities

Led integrated internet based Nordics brand communications network, providing secure and vastly improved effectiveness as well as ground breaking Nordics consumer direct relationship programs.

Developed and implemented matrix management culture in Nordics and, enabling successful performance of culturally diverse teams.

Led development of strategic marketing plan for Nordic region including implementation of brand/country prioritisation and investment effectiveness programs.

Gilbeys Distillers & Vintners- Brand and Marketing Manager roles January 1990 - April 1996 (Went on secondment with IDV to Stockholm)

Managed Gilbeys portfolio of 1.4m cases, R40m A&P, R120m contribution and 5% growth

Repositioned and reversed the decline of Smirnoff (+1million cases and S.A.’s no1 spirit) and contributed to international brand re-launch.

Was responsible for supporting marketing developments in East and South East Africa

Manufacturing: Launched Smirnoff world class manufacturing showcase in Durban, after being driver of 12 month improvement project,

Lever Brothers January 1987 - December 1989 (Was headhunted to join Gilbeys and help look after Smirnoff, SA’s largest spirit brand)

Roles and experience included field sales, trade marketing brand management.

Successfully re-launched Lux and Lifebuoy soaps, as well as involvement on new soaps production plant project (most sophisticated at the time)

PERSONAL INFORMATION DATE OF BIRTH: 26 May 1963 MARITAL STATUS: Married, with two children NATIONALITY: Dual South African and Irish LANGUAGES: English and Afrikaans INTERESTS: Family, all sports, music, wine, capability and leadership development QUALIFICATIONS: UNISA - B.COM (honours )

UNIVERSITY OF NATAL – B.COM GRADUATE SCHOOL OF BUSINESS (DUBLIN)- Advanced Management program Unilever Management Development Program

OTHER: Lieutenant in Army with 2 years of military service Designed and built 4 homes 1 of which whilst living in Ireland