chris mc cann_presentation
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StartupDigest: Tips for Growing an Email Newsletter
Social Email ConfChris McCann
@mccannatron
What is StartupDigest?
• StartupDigest is a media company around startups, technology, events, and conferences– 22 to 67,000+ subscribers in 7 months– 1 to 51+ cities and verticals in 7 months
• Regarded as the worldwide source for tech startup events by:
"Plain and simple, Startup Digest seems like a pretty smart idea to me..."
Growth
16-Nov 16-Dec 16-Jan 16-Feb 16-Mar 16-Apr 16-May 16-Jun 16-Jul 16-Aug Today0
10000
20000
30000
40000
50000
60000
70000
80000
# of Subscribers
The Email Funnel
• Landing Page• Signup• First Campaign • Content • Repeat
Landing Page
• Optimize for signups• Focus on Social Proof • Tell users what they are getting
StartupDigest
Thrillist
GAP
Sign-Up
• Optimize for Sharing• Keep the barrier to singing up low• Send a powerful confirmation email
StartupDigest
ClicktoTweet
The Result
ScoutMob
First Campaign
• Clear niche • Editorialize• Tone (personality, not Brand)• Share inside the email• Frequency (daily, weekly, monthly)
GeekChicDaily
Zozi
StartupDigest Editorial
StartupDigest Advertorial + Share
Repeat
We Love Email Newsletters because:• Brand Recognition• Only need to sell subscriber once • Trusted Source (quickly)• Push vs. Pull• Highly targeted niche audience
Outside the Email
• Events• Partnerships / Advetorial Swaps• Blog Content
Takeaways
1. Use social proof on landing page2. Introduce share into the signup process3. Editorialize and Personalize your content4. Sign up for www.thestartupdigest.com and
see firsthand what I am talking about
Questions?
Chris [email protected]
@cmccann7
What email software do you use?
What do you use for signups
What’s more effective, twitter of facebook?
What about contests or promotions?Have you ever done a list buy?
What do you write about in your Blog?
What metrics do you look at?
Are open rate reliable?
How do you make money?
Why not do a blog?
Should I send text or html emails?