chris cragnotti's marketing book

At The Historic Kenneth Village • 1417 W Kenneth Rd Ste. B • Glendale, CA 91201 • (818) 244-5499

At e Historic Kenneth Village1409 1/2 W Kenneth Rd Glendale, CA 91201

Main: (818) 244-5400 Fax: (818) 244 6290www.Character-Homes.com

The Biggest Small Company in Town


Dear Homeowner,

Thank you for taking the time to read about G&C Properties. I hope you’re impressed by what you see. When I left a corporate real estate company and established my own boutique firm, G&C Properties, in 1988, even though I was a top selling Glendale Realtor®, my fellow agents thought I would fail. Up to that point everyone felt that one had to be part of a large office to be successful. I had learned however that it’s not about a faceless corporate moniker but rather the strength of the individual agent that produces results. I knew that if I could focus solely on selling real estate and not be burdened with the distractions of a big office that I could dominate the Glendale real estate market. And I was right!

Today my team of agents which includes my son Chris Cragnotti, Leanne Reynolds, Debbie Russell and Ana Connell are some of the sharpest agents in the business. Together we have built the G&C brand to stand for trust, integrity and commitment to our clients. We know that selling someone’s home is more than just a numbers game and that all the corporate money in the world can’t match the personal reach and reputation we have within the region nor can it create the respect, patience and innovation required to successfully serve the community year after year.

Thanks again for your time and we look forward to working with you!

Regards,Gerri CragnottiG&C PropertiesBroker/Owner

The Biggest Small Company in Town


Who is Chris Cragnotti? Meet Chris, his fellow agents and staff.

Why Chris Cragnotti and G&C Properties? See G&C Properties’ 2010-Present sales, info about the G&C brand and learn about 2 powerful regional marketing affiliations

How do Chris and G&C Properties do it? Learn about our Performance and Marketing Campaigns including samples of our strong internet presence and far-reaching print advertisements.

What are Chris’ clients saying about him? Read comments from satisfied clients.

Still not convinced? Read 3 articles on the subject of selecting a REALTOR® and a message from Gerri Cragnotti, Broker/Owner of G&C Properties

Welcome to G&C PropertiesIn this book we set out to introduce ourselves to you

by answering the following important questions...

Have questions or want more information about Chris? Don’t hesitate to ask.


Who is Chris Cragnotti & G&C Properties? Meet Chris, his fellow agents and G&C staff.


Meet Chris Cragnotti

Chris has been licensed to sell real estate since 2003, but has been in training since before he was born. As a child Chris was driven all over town, from appointment to appointment while his mom, Gerri Cragnotti, built her successful career. Decades later, after graduating with honors from Chapman University with a BFA in Film/TV Production and spending 6 years at the The Walt Disney Studios he finally accepted the programming, the groundwork that had been laid all those years ago. Today Chris works alongside his mother representing Glendale’s finest homes as part of The Biggest Small Company in Town, though, these days he does most of the driving!

Since he began selling real estate full-time in January 2006, he has consistently ranked among the top agents in Glendale. Currently Chris proudly serves on the board of directors of both the California Association of REALTORS® and locally at the Glendale Association of REALTORS®.

Chris Cragnotti Broker Associate


Who is on Chris’ team at G&C Properties?

Mary Jo has been the backbone of Gerri’s team at G&C Properties since 1993. She holds an Art Education degree with a minor in Business from Middle Tennessee State University and has had a real estate sales license since 1987. She moved to California in 1978 and lives in the foothills where she likes to hike with her longtime partner, Joe, and their dog Cici. Her hobbies include visiting art galleries and museums as well as watching cooking shows and trying out the latest recipes. She finds much satisfaction working with her local Kiwanis club raising money for education scholarships as well as pediatric illness care.

Mary Jo Pulk, Marketing/Listing Manager

Longtime Glendale resident, Leanne Reynolds, joined G&C Properties in 2006 and has been a perfect fit since day one. Formerly a marketing and sales executive for several leading NYSE companies, Leanne holds a journalism degree from USC. She serves on the Board of Directors of the Royal Canyon Property Owners Association and committees at several prominent private schools. Leanne’s specialties include residential home sales, 1031 exchange and investment opportunities as well as Senior Solutions, assisting local senior citizens and their families with the transition from their long-cherished homes. She lives in the Royal Canyon area of Glendale with her husband, Ron, and their two daughters.

Leanne Reynolds, REALTOR® Associate

Licensed since 1973, Gerri Cragnotti is an institution in Glendale’s real estate marketplace, consistently remaining at the top of her game year after year, through every kind of market. After a decade at a large corporate brokerage, she partnered with 3 other local agents to create a transformative new real estate office, Personalized Real Estate By. Centered on the individual agent, rather than the corporate name, Gerri helped establish a new way of looking at the practice of residential real estate. 4 years later, she took that one step further and opened G&C Properties a boutique brokerage helmed solely by her. Freed from the burdens of daily office politics she is able to focus solely on customer service and the needs of her clients. A tireless champion of private property rights and buyer/seller interests, Gerri doesn’t rest until the deal is done.

Gerri Cragnotti, Broker/Owner

Ana worked 15 years in the financial industry with Dean Witter Reynolds and V.P. and Branch Manager of the Glendale office of Charles Schwab & Co. She developed a thorough understanding of the real estate industry by working with real estate investment trusts (REIT's) and publicly traded real estate companies. She served as Councilmember Tom LaBonge's Environmental and Transportation Legislative Deputy and the Toluca Lake Community Laison, giving her an extensive land use and zoning background. Ana's love and understanding of people and her extensive knowledge of Southern California's real estate market propelled her into a career in real estate. Ana has a Bachelor of Science Degree from USC and has lived in the Glendale/Burbank area for over 40 years.

Ana Connell, REALTOR® Associate


Why Chris Cragnotti & G&C Properties? See G&C Properties’ sales record for 2010 to the Present, information about our

“brand”, read about our powerful new marketing relationship with the JOHN AAROE GROUP, Beverly Hills & West Hollywood and

AAROE+WILLIAMSON, SFV and lastly, learn about our exclusive Glendale relocation partnership with Quest Relocation.


2011 SOLDS1325 Graynold - S&B (Short Sale)1811 W Mountain - S1559 Grandview - S1540 Virginia - B1950 S Beverly Glen - B537 Cumberland - S&B1618 Ard Eevin - S*909 Rosemount - S1641 Heather Ridge - S&B1124 Louise #A - S3947 Clayton - S (Short Sale)1240 Norton - S 9007 Olive Grove - B1654 Highland - S1415 Royal - S3193 Vista Del Mar - B1755 Melwood - S&B5464 Rock Castle - B1026 Cumberland - S&B 1031 W Kenneth - S815 Orchard - B300 W Kennth - S 370 Kempton - S2036 Monte Vista - B1446 Ardmore - S1330 Cordova - S1635 Irving - S1266 Wesley - B3306 San Martin - S&B1535 Hillcrest - S1441 Bruce - S*1232 Graynold - S

Underlined properties are Chris’ sales.

2012 SOLDS, So Far...2613 Willowhaven - B1862 Greenbriar - S930 Cavanagh - S 611 Sinclair - S 10480 Sunland #38 - S209 Fowler - B1119 Orange Grove - B640 W Kenneth - S&B1440 Colina - L&T (Lease)1419 Moncado - L (Lease)1785 Cielito - S 1243 Bruce - S1128 Yale - S3101 San Gabriel - L&T (Lease)1236 Valley View #1 - S1139 N Jackson - S&B1008 Ethel - S&B1620 Lamego - S&B10728 Lindbrook - L (Lease)1419 Moncado - L (Lease)1200 Idlewood - B808 Verdugo - B 2027 Chilton - S 1417 Royal - B80 N Euclid - L+T (Lease)1313 Valley View #310 - B3278 Beaudry - T (Lease)8101 Ellenbogen - L+T (Lease)1420 El Rito - B424 Oak #140 - S1808 Oak Knoll - S1030 Cumberland - S&B1670 Royal Blvd - S&B1712 Pacific - S707 Chevy Chase - B1663 Grandview - S620 N Kenwood - S1307 Louise - S1528 Ard Eevin - S1409 Angelus - B1830 Melwood - L&T (Lease)

G&C’s Glendale and Regional Home Sales Activity

Results That Will Move You...

G&C Rep’dS = Seller, B = BuyerL = Landlord , T = Tenant* = Sold without MLS


Ours Is More Than Just A “For Sale” SignIt’s All About The Brand

Corporations large and small know that “branding” is the key to success in any marketplace. G&C Properties is no different. Since Gerri founded her boutique office in 1988, she has tirelessly worked to create and maintain a reputation of honesty, integrity and quality.

A G&C Properties lawn sign brands your home as a quality character-home, owned by respectable sellers, and informs the buyer that the transaction will be conducted in a

traditional and honest fashion.Other agencies’ signs simply say it’s for sale.


Beverly Hills 9720 Wilshire Blvd, Third Floor, Beverly Hills, CA 90212 310.272.8002

Sherman Oaks 14242 Ventura Blvd, Suite 100, Sherman Oaks, CA 91423 818.783.7721

Downtown 849 South Broadway, Suite 704, Los Angeles, CA 90014 323.317.9690

J O H N A A R O E G R O U Pwww.JohnAaroeGroup.com

John Aaroe Beverly Hills is Owned and Operated by John Aaroe Group. John Aaroe Group does not guarantee the accuracy of square footage, lot size, or other information concerning the condition or features of the property provided by the seller or obtained from public records and other sources and the buyer is advised to independently verify the accuracy of that information.

John Aaroe and Michael Williamson of John Aaroe Group and Aaroe+Williamson are pleased to announce our exclusive partnership with G&C Properties, a premiere,

boutique Glendale Real Estate brokerage firm.

Now you can search for properties on any mobile phone.Scan the QR code to the left to access the John Aaroe Group mobile website where you can quickly and easily find homesin your price range and neighborhoods 24/7.

Gerri Cragnotti Owner/Broker 818.244.5400

www.gerricragnotti.com

Chris Cragnotti Realtor Associate 818.244.5499

www.chriscragnotti.com

Leanne Reynolds Realtor Associate 818.244.9766

www.yourkeytoglendalehomes.com

www.Character-Homes.com

Our Exclusive Marketing AffiliationThe regionally respected JOHN AAROE GROUP, Beverly Hills and AAROE

+WILLIAMSON, San Fernando Valley are among the most successful 200+ agent offices in Southern California. G&C Properties has established an exclusive marketing

affiliation with them that provides our sellers with quality, meaningful access to some of the hottest buyers in the region without being buried in corporate ads in which quantity,

not quality, is the name of the game.


How does G&C Properties do it? Learn about our Internet Presence, Direct Mail, Print Ads and Our In-Home Flyers. And then read over our custom Marketing and Performance

Campaign to see how all of the different elements work together.

Many agents simply think that “If I list it, they will come.” Not us. We are proactive and aggressive in our marketing by utilizing various mediums to reach buyers and their agents at every angle, all across the region.

In Short, we get the word out!


Internet AdvertisingOur website, www.Character-Homes.com, visited regionally by home sellers, buyer, agents and

enthusiasts is regarded by most to be the premiere source for Glendale’s finest available and soon-to-be-available properties. If you’re interested in Glendale real estate, you’ve seen our

website. Bookmarked by many, visited by more and regarded highly by all.

90% of home searches begin on the internet while only 15% of buyers frequent print advertising.

- NAR, Pro!le of Home Buyers and Sellers, 2008


More Internet AdvertisingRealtor.com is the most visited real estate websites in the nation. With listings from across the U.S., Realtor.com caters to the buyer relocating from across the country to

those who live just down the block.


Even More Internet AdvertisingG&C Properties also posts our listings on these many real estate related internet sites

providing our inventory maximum online exposure.


And, Yes, We’re Even On Facebook !In addition to Chris’ personal Facebook page, “Fans” of G&C Properties are kept up-to-date

on our latest New and Coming Soon properties, open houses and closed escrows.


LOCAL DIRECT MAILNORTH GLENDALE from the Burbank border into MONTROSE

A tried-and-true effective way to reach local buyers has always been direct mail. Every 4-6 weeks we send out approximately 6000 custom color direct mail pieces to local Glendale homeowners. If they are not shopping for a house, they often know someone who is. We

respectfully use the USPS to deliver our mail pieces and pride ourselves on not littering our neighbors’ driveways or doorsteps with our marketing material.

Mailbox Delivered Direct Mail

www.Character-Homes.comBuyers: Call (818) 244-5499 and get Chris started finding

your next dream home!

1025 W Mountain St, Glendale“Chris listened to all of our needs and only presented homes that !t within our speci!c criteria. He saved us signi!cant time and

ultimately found us a perfect house.”- Brian & Samantha, Buyers

Olive Lane, La Canada“Chris is motivated, diligent and reliable....We

were well taken care of through the whole process and he still calls and is available for

any follow up questions we have.”- Je" & Francia, Buyers

1715 W Kenneth Rd, Glendale“!ank you so much for all you have done for us. Glendale is lucky to have a professional like you.”

Niall & Layla, Sellers“You made the process less stressful for us. You are knowledgeable, dependable, and always available.”

Adrine, Buyer

850 W Mountain St, Glendale“Chris worked his arse o" for us!!!!”

- Richie & Aisling, Buyers

Chris rep’d

Seller & Buyer

Based on information from the Glendale Association of REALTORS®/Multiple Listing as of 09/10/10 and/or other sources. Display of MLS data is deemed reliable but is not guaranteed accurate by the MLS. Prices and Status subject to change without notice. This is not intended as a solicitation if you are currently working with a broker.

In our market updates, unlike many agencies, G&C Properties only presents inventory for which we are the Listing and/or Selling Agent. *per seller, **per assr 09/10

SOLD

April 2010

SOLD

July 2010

1311 Ethel St, Glendale$745,000

Tastefully updated 1-story 1929 Character Spanish in prime Rossmoyne near Nibley Park.

3+2, 1850 sf* on a 6517 sf lot**

NEW LISTINGS

IN ESCROW IN 1 WEEK!

1325 Graynold Ave, Glendale$639,000

Updated 1-story 1926 Character Spanish w/ Master Suite in prime NW blocks to Kenneth Village.

3+2, approx. 1530 sf* on a 6000 sf lot**Short Sale

CHRIS’ OTHER2010 SOLDS

1755 Rohr St, GlendaleShort Sale

Chris rep’d Buyer

Chris rep’d Buyer

Chris rep’d Buyer

SOLD

May 2010

SOLD

April 2010

Chris rep’d Seller

G&C rep’d

Seller & Buyer

SOLD

Sept 2010

314 Lawson Pl, Glendale

SOLD

May 2010

1930 Kerns AveSan Marino

Lease, rep’d tenantAugust, 2010

“...I came upon your declaration that you only mail rather than litter driveways and doorsteps. I want to say thank you for this courtesy you extend. I appreciate it.”

- Carol Brusha, Glendale Resident

www.Character-Homes.comBuyers : Call (818) 244-5499 and get Chris started finding


Based on information from the Glendale Association of REALTORS®/Multiple Listing and other sources as of 3/23/11. Display of MLS data is deemed reliable but is not guaranteed accurate by the MLS. Prices and Status subject to change without notice. This is not intended as a solicitation if you are currently working with a broker. In our

market updates, unlike many agencies, G&C Properties only presents inventory for which we are the Listing and/or Selling Agent

G&C Properties is a!liated with John Aaroe Group, Beverly Hills & Sunset Strip

and aaroe+williamson, SFV providing our clients with direct access to some of

the busiest agents on L.A.’s Westside and the San Fernando Valley. "rough cross-promotion and

networking, G&C Properties is now... "e Farthest Reaching Small Company In Town!

14

19

27

32

2010 Most Active Independent Small Brokerages

in Glendale Zip Codes 91201, -02, -07, -08

G&C Properties3 agents

Standard Sales

Brokerage B4 agents

Standard and Foreclosure Sales

Brokerage C3-agent team

Standard Sales

Brokerage D3 agents

Standard Sales

2010 MLS-Reported Residential Sales by o!ce

1618 Ard Eevin Ave, 91202Gerri Rep’ing Seller

"e Verdugo Oaks RanchGerri Cragnotti and G&C Properties are proud to present one of Glendale’s most precious properties. "e Verdugo Oaks

Ranch is 3.5 acres of ranch-style living tucked away in the heart of Glendale’s Rossmoyne

neighborhood. "e #rst time on the market in 55+ years, this property o$ers a unique, tranquil setting among mature oaks with a

seasonal creek and plenty of room for outdoor activities as well as expansion.

"is property is for the discriminating buyer, so please contact our o!ce directly for more

information and pricing. Gerri or Chris can be reached at

(818) 244-5400

1862 Greenbriar Ave, 912073+3, 2974 sf, approx. 3.5 acre 2-parcel lot

Large open Ranch-style %oorplan, spacious studio guest house, lush expansive lot, tranquil setting.

909 Rosemount Rd, 91207Gerri Rep’ing Seller

Our Past 30 Days’ Sales

537 Cumberland Rd, 91202G&C Rep’d Seller & Buyer

SOLD

With

out MLS

IN ESCROW

With

out MLS

IN ESCROW

In 3 Days

1240 Norton Ave, 91202Chris Rep’ing Seller

SOLD

In 2 Days


Buyers: Call (818) 244-5499

and get Chris started finding


Based on information from the Glendale Association of REALTORS®/Multiple Listing and other sources as of 6/21/11. Display of MLS data is deemed reliable but is not

guaranteed accurate by the MLS. Prices and Status subject to change without notice. This is not intended as a solicitation if you are currently working with a broker.

In our market updates, unlike many agencies, G&C Properties only presents inventory for which we are the Listing and/or Selling Agent.

1635 Irving Ave, 91201$949,000

Charming Colonial on lovely tree-lined

street above W Mtn in NW Glendale.

Updated Kitchen, Family Room, Pool and

Grassy Yard.

3+2.5, 2,754 sf, 10,800 sf lot (per assr).

640 W Kenneth Rd, 91202$1,095,000

2-story Traditional in prime NW

Glendale with !exible !oorplan, lots of

bonus space, tranquil resort-like pool

yard and many upgrades.

5+4, 2,889 sf on a 11,517 sf lot (per assr).

TENNIS COURT

PROPERTY 804 W Kenneth Rd, 91202$2,375,000

Gerri Cragnotti is proud to present one of

Glendale’s premiere Character-Home estates. On

an over 30,000 sf lot w/ pool and tennis court this

4+5, 5830 sf (per assr) home is a tribute to its

period. Featuring a large Dream Kitchen, grand

formal spaces, a large Master Suite, outdoor

Kitchen and Pool House, Family Room, Game

Room and many bonus spaces all in a lush private

setting on a prominent corner in NW Glendale.

300 W Kenneth Rd, 91202

Visit Website For Price

Truly spectacular 1-story Spanish restored

to perfection with huge granite/stainless

Kitchen, Family Room and large bright

formal spaces.

3+2, 2,863 sf on a 10,219 sf lot (per assr).

370 Kempton Rd, 91202$845,000

Tastefully updated 1-story mid-century

Ranch restored to perfection w/ granite

Kitchen, gorgeous Bathrooms, Family

Room and lovely views.

3+2.5, 2,160 sf on a 8,276 sf lot (per assr).

FAMILY RM

& POOL

FAMILY ROOM &

STUNNING KITCHEN

RESORT-LIKE

BACKYARD

LOVELY UPDATES

& VIEWS

Proudly independent, G&C Properties hasestablished a

marketing a"liation withJohn Aaroe Group:

Beverly Hills, Sunset Strip, SFV and Pasadena.

1450 E Mountain St, 91207Visit Website For PriceStunning Spanish restoration with huge

updated Kitchen, Family Room, lovely formal

spaces, Master Suite.4+4, 3,150 sf on a 9,000 sf lot (per assr).

FULLY

RESTORED


REGIONAL ADVERTISING LOS FELIZ to WEST LA and all of the SAN FERNANDO VALLEY

The MLS Caravan is a weekly real-estate-only publication targeted mainly to brokers on the Westside and in the Valley (though diligent buyers get ahold of it, too). When reaching out to communities not right in our own backyard, it is important to target the brokers

first. They are best suited to introduce unfamiliar areas to their clients. By affiliating with the very well-respected JOHN AAROE GROUP our ads receive instant credibility with

Westside and Valley agents in a way that a generic corporate ad simply can not.

MLS Caravan Magazine

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

John Aaroe Group does not guarantee the accuracy of square footage, lot size, or other information concerning the condition or features of the property provided by the selleror obtained from public records and other sources and the buyer is advised to independently verify the accuracy of that information.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1755 Melwood Drive / Glendale$995,000 Gated single story Traditional. Spectacular view home on extra large lot with 2 bedrooms, 2 baths and an open floor plan with lovely kitchen and family room. Leanne Reynolds 818.244.9766

1618 Ard Eevin Avenue, Glendale$950,000Updated Spanish home with 3 bedrooms, 3 redone baths, family room, remodeled kitchen, central HVAC and a grassy yard graced by a sparkling pool with waterfall.Gerri Cragnotti 818.244.5400

909 Rosemount Road / Glendale$899,000Spanish in prime Rossmoyne. 3bd, 3ba & den. Impeccable home has been masterfully restored and included such amenities as a pool and spa.Gerri Cragnotti 818.244.5400

1031 W. Kenneth Road/ Glendale$785.000Pride of ownership. Four-unit building next to historic Kenneth Village. Three 1bd/1ba units & one 2bd/1ba unit. Do not disturb tenants.Gerri Cragnotti 818.244.5400

G&C Properties is a premiere, boutique Glendale Real Estate brokerage fi rmand an exclusive affi liation with John Aaroe Group.

J O H N A A R O E G R O U Pwww.JohnAaroeGroup.com


1439 Moncado Drive, Glendale$749,000Classic Spanish in sought-after Rossmoyne with original details and boasting 3 bedrooms, 2 baths, big kitchen, grand living room, formal dining room, breakfast room and grassy back yard.Gerri Cragnotti 818.244.5400

1124 N. Louise street #A, Glendale$279,500Desirable front, end condo close to shops and restaurants. Features include 2 bedrooms, 1 bath, hardwood floors and a 1-car detached garage. HOA of $236 includes utilities.Gerri Cragnotti 818.244.5400

OPEN WED. 2/16 & SUN. 2/20 OPEN WED. 2/16 & SUN. 2/20

FOUR UNITSOPEN WED. 2/16 & SUN. 2/20

G-C 10 property template.indd 1G-C 10 property template.indd 1 2/7/2011 1:59:40 PM2/7/2011 1:59:40 PM


“Shopping For Real Estate”REGIONAL ADVERTISING

PASADENA and the GREATER SAN GABRIEL VALLEYShopping For Real Estate is a monthly real-estate-only publication serving the general

public in Pasadena and the San Gabriel Valley. Buyers shopping in Pasadena are always surprised to see what a great value Glendale is in comparison and this

publication is a great way to reach them.

www.Character-Homes.com818.244.5400

Visit Our Listings inPremier Glendale Neighborhoods at

Gerri CragnottiOwner/[email protected]#00346376

Chris CragnottiRealtor [email protected]#01401809

“Like” us on Facebook to be the first to see our

New Listings and “Coming Soons”

1031 W. Kenneth Road, Glendale$785,000

Well maintained 4 units in great location next to historic

Kenneth Village. 3 units are 1+1 and 1 unit is 2+1.

Please do not disturb the long time tenants. Cream puff,

pride of ownership.

1618 Ard Eevin, Glendale$950,000Awesome single story Spanish in prime NW Glendale.

3 Bdrms, 3 redone baths, Family room, stylish updated

kitchen, breakfast rm, hard wd flrs, & Cen A/H. Resort-

like backyard with grassy area, patio and a spectacular

new pool w/ water fall

1124 N. Louise St., #A, Glendale$279,500Sparkling desirable front end condo located in fabulous

area close to shopping and buses. 2 Bdrm and 1 bath

unit featuring hardwd flrs, new paint and an enclosed 1

car detached garage. HOA of $ 236 includes utilities.

909 Rosemont, Glendale$899,000Stunning character 2 story Spanish home in prime

Rossmoyne nestled North of E. Mountain St. 3 bdrms

& 2 bas up, incl master suite, 1 bath and 4th bdrm

down is used as den. Impeccable and upscale restored

condition in style and amenities.

1830 Melwood, GlendaleFor Lease $4,950/mo

Dramatic city view home for lease. Built in 1991, this 3

story home offers 4 Bdrms, 3.5 Baths. Middle or entry

level has a huge living room, dining room, kitchen with

breakfast nook and 1/2 bath. Top floor is the entire

master retreat! Lower level: laundry rm, 3 Bedrms, and

a den. Big detached 3 car garage. Can lease furnished

or unfurnished for the same price.

1439 Moncado, Glendale$775,000Classic charming 1930 built Spanish home with a

grassy yard on a conforming tree-lined street in the

heart of Rossmoyne. This home of 2,184 sf offers 3

Bdrms & 2 Bas, a gracious magnesite entry, period

fireplace in grand living rm, original details, oversized

galley-type Kit. w/ SS appliances, breakfast rm, elegant

formal dining rm.

NEW LISTING

NEW LISTING

4 UNITS

CITY VIEWSFIRST FLOOR

CONDO

ROSSMOYNE

VALUE!

We are now in exclusive partnership with

JOHN AAROE Beverly Hills, and AAROE-WILLIAMSON SF Valley


Point-Of-Sale Property BrochuresAt G&C Properties we design and produces our flyers in-house which gives us the ability to churn out our property brochures quickly and in small batches so there is little-to-

no waste. Our flyers always feature superior professional quality photography and clear honest marketing remarks highlighting the wonderful features of your home.

Our In-Home Flyers

All information is deemed reliable but not guaranteed. Price is subject to change without notice. 05/11

1635 Irving AveGlendale$1,1049,000$949,000

• 2,754 sf* house, 10,800 sf* lot

• 3 Bedrooms• 2.5 Bathrooms• Year built: 1939

* per assr

The Biggest Small Company in Town!

-Charming Colonial Revival on tree-lined street north of

W Mountain St just a few blocks from Kenneth Village -Updated granite Kitchen w/ attached Breakfast Nook

that overlooks the patio, yard and pool

-Bright Living Room w/ hardwood floors, brick fireplace,

bay window, crown moldings and fresh paint-Roomy Traditional floorplan upstairs of 3 Bdrms incl. a

Master Suite and bonus Sunroom/Playroom

-Spacious Dining Room with tasteful designer colors,

hardwood floors, wanes-coating, crown moldings -Huge Family Room with brick fireplace, French doors to

a screened in a Patio, new carpet and new paint

- Dual zone A/C, some copper plumb, updated elec panel -2-car detached Garage, plus workshop, plus wine room

See more photos or search the MLS at our website


To schedule another visit please call

Chris directly at (818) 244-5499

Chris CragnottiREALTOR Associate

(818) [email protected]

www.ChrisCragnotti.com

DRE#: 01401809Follow Chris Cragnotti and

G&C Properties on Facebook

NEW

PRICE

1240 Norton AveGlendale$629,000Presented by:

Chris Cragnotti

The Biggest Small Company in Town!


Performance & Marketing CampaignCustom Tailored to Sell Your Home.

It is G&C Properties’ objective to expose as many qualified buyers as possible to your property until it is SOLD. We will help obtain top dollar for your property, in the shortest possible time and with the least amount of problems. We will communicate the results of our activities to you on a regular basis.

We will provide you with pre-listing assistance and will:● Prepare a Comparative Market Analysis (CMA).● Discuss pricing and strategy to maximize your equity.● Suggest any simple changes that will increase the value of your property and enhance its overall appeal.● Explain your showing options.● Estimate your selling costs.● Direct you to a qualified broker in the area to which you are moving. We will develop a customized marketing plan to: (example to follow)● Ensure complete exposure of your property in the Multiple Listing Service (MLS).● Create additional exposure through a Professional Sign, a Supra Key System ● Develop a color flyer of the property featuring lots of photos and a list of highlights and specifications (example to follow).● Place a Character-Homes Hotline sign rider (description to follow) on the lawn sign.● Promote your home at the weekly MLS Meeting for maximum exposure to all brokers.● Schedule your home for your first Broker’s Tour on Wednesday from 10:00 AM – 1:00 PM. We may serve a catered lunch or have a drawing for all viewers. Subsequent broker tours will be scheduled with each 5% price reduction.● Advertise Consistently for frequent exposure and always with a photo, in the following publications and websites (samples following): • Minimum 10 photos on our website www.Character-Homes.com. • The Glendale Leader or LA Times Weekend Ad: photo with copy. • Advertise your home on www.Realtor.com with 25 photos and copy. • Shopping for Real Estate paper: Photo with copy.

(continued)

http://www.character-homes.com/

http://www.character-homes.com/


● Mail 6000+ high quality professional direct mail pieces featuring your home (examples to follow and also in pocket at front of this book).

● Hold 2 hour Sunday Open House if desired by Seller. We will promote the sale of your home and will:● Mail you copies of all published ads.● Phone all sales people who have shown your home for their feedback and report their responses back to you.● Monitor all showing activities to determine if the property is priced to attract an offer. If there are numerous showings and no offers, or very few showings and no offers, I will suggest a price reduction. I will monitor activity daily and re-evaluate your property every three weeks.● Update you as to any new listing, price reduction, sale or changes in your neighborhood real estate market and the possible effect on the sale of your property.● Represent you upon the presentation of all contracts by the cooperating brokers and negotiate the very best possible price and terms for you.● Protect you by having every buyer who writes an offer submit a detailed letter from his or her lender specifically stating confirmation of down payment, credit acceptance, and income verification (this is very different from the typical pre-qualification letter).● Represent your interests in the negotiation of the physical inspection requests from the buyer (buyers inevitably request items to be done by the seller).● Manage your sale escrow and keep you informed on all mortgage, title, pest control and other Closing procedures.● Notarize your Grant Deed for no fee (escrow may charge up to $20.00).● Follow up and have your check delivered at the close of escrow!

And finally, G&C Properties tirelessly seeks innovative methods of exposing your property to potential buyers in the marketplace.


A key component of our Performance Campaign is our Marketing Plan. We tailor this plan to each seller depending on your individual needs.

Whether you’d like some time to do minor sprucing up or you’re under a time crunch and need to move fast, we’ll fill in the dates on this sheet so you

know what to expect and when key elements will happen.

Marketing Plan

We have a very well thought-out Marketing Plan and Strategy, one that is

proven to:

1) Obtain concentrated, high quality buyer showings

2) Attain the maximum price for your home

Our plan to sell your home...we will:

Date _____ prepare and sign Listing Contract and all Disclosures

IF YOU HAVE SOME WORK TO DO TO GET READY FOR MARKET:

Debut #1 – COMING SOON - PART 1 _____ post to www.Character-Homes.com as a "Coming Soon"

_____ take and post 10-20 photos for www.Character-Homes.com

_____ contact all of our potential buyers with details of your home

Debut #2 – COMING SOON – PART 2 _____ lawn sign up with "Coming Soon" _____ prepare color Brochure _____ hold a Sunday Open House, 45 minutes-2 hours (if desired by seller) **

WHEN THE HOUSE IS READY TO GO, WE START HERE:

Debut #3 – MULTIPLE LISTING SERVICE – OPEN MARKET

_____ put in Multiple Listing Service (MLS) _____ post to 40+ real estate related internet websites

_____ put lock box with key on front door _____ host a MLS Broker Tour of your home on Wednesday, 10:00–1:00

_____ promote your home at MLS Marketing Mtg the day of Broker Tour

_____ place Ads with photo in Leader/Newspaper, Shopping For

Real Estate and wherever the target buyer might be (Studio

newspapers, alternative lifestyles, residents of character home, etc)

_____ hold 45 minute-2 hour open house (if desired by seller) **

_____ review lock box showings on the Internet daily

______ call or email you with feedback at least weekly or more frequently

______ re-evaluate the showings and price every 2-3 weeks

Our COMING SOON program is not required but is great if your home needs some fixing up,

packing up or if you just want some early exposure.

**Open houses are held no more than twice in first 30 days and if home is not sold in 30

days, next open house will occur after a price reduction.


What are Chris’ clients saying about him? Read a few messages from satisfied clients.

“Chris listened to all of our needs and only presented homes that "t within our speci"c criteria. He saved us signi"cant time and

ultimately found us a perfect house.”- Brian & Samantha, Buyers

“Chris worked his arse off for us!!!!”- Richie & Aisling, Buyers

“Chris is motivated, diligent and reliable.…We were well taken care of through the whole process and he still calls and is available for

any follow up questions we have.”- Jeff & Francia, Buyers

“You made the process less stressful for us. You are knowledgeable, dependable, and always available.”

Adrine, Buyer


Still not convinced? Are you still not sure if The Biggest Small Company In Town is big enough? On the following pages, read what the press has to say about choosing a real estate agent and you will find that it’s not about the size of the company, but rather the “size” of the agent. We have just presented our aggressive marketing strategies, but more important than any of that is the experience and integrity of

the salesperson you hire.

In this challenging market sellers (and buyers too for that matter) need honest, knowledgeable and strong representation. Chris Cragnotti and

G&C Properties consistently deliver on all those key characteristics.


What the press has to say about choosing a real estate sales agent

(Articles from 2 independent sources)


What the press has to say about choosing a real estate sales agent(3 articles from 2 independent sources)

chris cragnotti's marketing book

Documents

chris cragnotti gc properties

w kenneth rd glendale

chris clients

b glendale

gc sta

gc brand

gc propertiesin

son chris cragnotti