ChoosingChoosing GreenGreen

This is Not a New IssueThis is Not a New Issue

• “We shall require a substantially new manner of thinking if mankind is to survive.”-Albert Einstein

Fossil FuelFossil Fuel

• Some “Inconvenient Truths”– There is a finite supply– Emissions from burning it harm our

environment – Much of it is in places that are unfriendly to

the US and politically unstable

Fossil Fuel GeographyFossil Fuel Geography

United Arab Emirates

Iran

Fossil Fuel GeographyFossil Fuel Geography

Fossil FuelFossil Fuel

• At current consumption rates, the supply will last an estimated 50 years

• Reducing consumption now is critical to extending this timeframe– Lightweight, fuel efficient cars– Substitute materials to replace plastic– Recycle materials already in existence

Choosing GreenChoosing Green

• The question is not if we will reduce our dependence on oil

• The question is when and how much pain we will have to endure before we decide to reduce it

Choosing GreenChoosing Green

Choosing GreenChoosing Green

• The United States has a choice– Cash in our Legacy and continue our

dependence on Oil- Or -

– Embrace the transition and lead the way forward

Short Term EconomicsShort Term Economics

• The short term will be more expensive– Changes in infrastructure– Changes in manufacturing methods– Changes in buying habits

• Government can help– Funding– Mandates

Long Term EconomicsLong Term Economics

“Companies that produce goods and services aimed at battling climate change generated $300 billion in annual revenues, surpassing the biotech and software sectors combined.” 1

1. “Companies Tackling Climate Change Top $300B,” Climate Biz, 13 October 2008

Grand Rapids, Michigan, USA

What is Concept Industries Doing?What is Concept Industries Doing?

Nonwoven ProductsNonwoven Products

• Acoustic Products– Lightweight Dash Insulator – Lightweight Carpet Underlayment – Door Acoustic Watershields

• Trim Products– Headliner Substrate Materials– Headliner Air Caps– Door Trim Bolsters– Seating Topper Pads– Door Bolsters– Package Trays– Load Floors– Column Covers

• Various Natural Fiber Levels– Up to 85%

• Lighter weight than 100% Plastic

• Superior Strength• 3 Dimensionally Moldable

– Thermo Form or Thermo Set• Multi-Layer Laminates

Eco-CoreEco-CoreTMTM Nonwovens Nonwovens

• Renewable Natural Bast Fiber• Currently grown and harvested by hand• Could be grown in the US with support

for harvesting equipment

Eco-CoreEco-CoreTMTM Nonwovens Nonwovens

• 100% synthetic or combination synthetic and natural fiber– Recycled Synthetic Fibers– No loss manufacturing

• Outstanding Compression Resistance

• Superior acoustical performance

Soni-CorSoni-CorTMTM Nonwovens Nonwovens

• Concept Industries has partnered with HNI to develop and produce Nature Core, a natural fiber replacement for fiberglass

• Nature Core is offered on the Initiate line of HON Office Furniture

• Additional Fiberglass replacement options are available

Nature CoreNature CoreTMTM

A Small StartA Small Start

“Without a major push by companies—in partnership with federal and local political leaders, activists, and consumers—what's going on isn't much more than random acts of greenness.” 2

2. Joel Makower, “In Recession, Business Keeps Going Green,” Business Week, 2 February 2009

What’s Next?What’s Next?

• You all have a choice– Cash in our Legacy and continue our

dependence on Oil- Or -

– Embrace the transition and lead the way forward

Choose WiselyChoose Wisely