chocolates in rural india-mis

8/6/2019 Chocolates in Rural India-mis

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PRESENTATION ONPRESENTATION ON

|MISHTI CHOCOLATES IN RURAL INDIA}:- Swad Har Dil Mein



INTRODUCTION

Chocolate is a raw or processed food produced from the seed of the tropical

³Theobroma cacao´ tree. Chocolate has become one of the most popular food types

and flavours in the world.

³Chocolate is also Known as the food of God.´

ABOUT MISHTI CHOCOLATES

Mishti offers chocolate with benefits. The company uses top ingredients andspecial techniques to bring quality with taste in its products.

Our chocolates are specially made for rural areas. As we all know that

logistics and cooling chains are not perfect in rural areas & it is also very

risky that the product can melt easily in summer.

Our innovative chocolates melt at 52 degrees Celsius compared with the

normal 37 degrees ± or body temperature. It is also infused with air bubbles

to reduce the calorie count.

By using the cocoa butter to make it more resistant to heat, we are able to

do so.



INGREDIENTS & NUTRITIONAL FACTS



Pure chocolate comes from Cocoa beans...a typical chocolate

bar will also have sugar, milk (if it's milk chocolate, not if it's

dark), cocoa butter, lecithin, flavourings (like vanilla) ,

sometimes vegetable oil, and a few minor ingredients for texture.



K EYS TO SUCCESS

Maintaining an untarnished reputation in the

community.

Quality care

Customer service

Design of product & Packaging

Competitive price according to the standard

Social Welfare of Society



Target Market

Male & female (Kids)

Age range-(06 -35)

Focus on youth

Chocolates lover & Health Consciousness



Loc ati on:-

All income group of local areas.

I ndustry trends:-The Chocolate market in India is currently estimated at Rs1500

crores. Growing at a rate of almost 18-20% per annum the

chocolate market in India is becoming one of the major industriesin the country. India produces almost 30,000 tones of chocolate

products annually. Out of which Over 39 per cent of the

consumption takes place in the rural areas.



NESTLE CADBURY

AMUL



The basic economics of becoming successfully independent in any sort of

venture are actually extremely simple, and focusing on the following simple

fundamentals (a process really) can help many folk turn your dream or an idea

into a successful enterprise or self-employment reality. It's usually easiest tothink first of these factors in terms of daily, weekly or monthly numbers and

values, and then to extend the figures to give totals for a whole year:

1. What's your product or service?2. What does it cost to make/buy in/provide the product or service?

3. What price will the product/service sell for?

4. Who will buy the product/service?

5. How much/many do you need to sell in a year? And how many

customers do you need?6. How will people know about the service/product?

7. Does all this add up, and better still provide a cash surplus at the end

of a year?



Marketing strategiesPrint¶s ads - Ads in the local newspaper, radio &

Sellers sponsorship- Discounts & gifts for sellers on achieving

the targets.

Trade show- A local trade show annually.

Events-Organize events in villages, to attract student, kids &

sellers

Brand ambassador-Our brand ambassador will be local

famous body.



TECHNOLOGICAL STRATEGIES

Innovate new technology ² Melt on high

Temperature

Eco-Friendly Packaging System

Healthy & HygenicReduce wastage in Production & Consumption



PUT THE CHOCOLATE IN THE BAG AND NOBODY GETS HURT.



T HANK

Y OU

chocolates in rural india-mis

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