chocolate advert media final
DESCRIPTION
TRANSCRIPT
Chocolate - advert
Kialli, Maile and Seema
Venus – Links to target audience, women. Chocolate Rose – French accent , adds
romance Innocent Temptation
Name
Same woman’s voice each time different set up for each
advertisment
“It only takes one bite…” “Break off a piece” “For the rainy days” “Give into the temptation”
Slogan
Chocolate lovers Particularly women Indulgent
Audience
Advert one
Targeted at the working woman. Comes home from work, sits of sofa
relaxing , reading a magazine. Attractive muscular man walks in
with chocolate on a cushion Hands chocolate to women Women tastes chocolate, cheesy
music and wind
Content
MUSIC
Classical Smooth Relaxing Relates to theme of
add
Generic Features
http://www.youtube.com/watch?v=6QNqxTuCJLY&sns=em
SLOGAN
“Break off a piece”“It only takes one bite…”
Starts with loud busy noise, to alert attention
Woman's voice… “rough day??? I know exactly what you need… the new chocolate (place name here) is the perfect thing to make your days brighter , available at all convenience stores.”
Music starts, same music piece as television advertisements
Name of chocolate
Slogan (in flirty woman's voice)
Radio Advert
Appeals to social women
Bunch of friends meet for lunch. All speaking loudly over each other
One pulls chocolate bar out of bag and breaks of a piece
Music suddenly stops all the friends look at the woman
Cuts to poster page with chocolate bar on it
Goes back to women all eating the bar (with same instrumental) and voice over of the slogan.
Advert 2
Desperate housewives
Targets stressed out mothers.
Few seconds of a busy stressed mum shuts the door and stands behind it stressed she sees the chocolate bar and smiles and eats it.
Same music and slogan
Sponsorship