chirag salvi - customer loyalty survay 2003

8/6/2019 CHIRAG SALVI - Customer Loyalty Survay 2003..

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GENERAL

INFORMATION

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HISTORY

1963: Today’s Rs 50 core, Ramdev food Products Ltd. (RFPL) a family owned

business, was started by Mr. Ramhai patel in 1963 as a flour mill in the Saraspur

area of A’ bad, where, along with other flours, chilly, Turmeric and such other

spices were grinded on other basis.

1972: Rambhai had forecasted the future demand of readymade Masala. He started

business with the help of his son: Mr. Arvindbhai Patel, Mr. Hasmukhbhai Patel

& Mr. Pravinbhai Patel in loose packing.

1989: The further due to good acceptance and welcome by people of their grinded

Masalas in the market, the exiting business was transferred into an incorporated

company with the name “RAMDEV FOOD PRODUCTS PVT LTD (RFPL)” in

the year1989, and at the same time, co. broke the trend of loose packing Masalas

and introduce the concept of polypack and corrugated boxes in this Masalas

industry and started selling its grinded spices under the brand name of

“Ramdev”. The company has very progressive future.

1991: With the popularity of its brand, the company got a kind of enthuse to do

something new and the result of this, company expanded its product range and

also diversified in to related business / product of “instant mix” in the same year

Ramdev selling “Garam Masala”.

1992: Company introduced “Asafetida” in this year. In the same year Ramdev exports

started “Instant Mix”

1993: Ramdev started producing Pickle Powder and Hing.

1998: It introduced whole spices. Ramdev has started its own manufacturing at

changodar

1999: company entered in to the business of whole spices like jiru, rai, Tal, methi,

ajmo etc. Ramdev started selling in other states out of Gujarat.

2000: Ramdev has a increases its product line with the whole spices category also

increase its product length.

2001: Ramdev started its exporting to U.S.A. and other countries of south east area.

Hasmukhbhai Patel has started “EKTA FOOD in U.S.A.”

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ENVIRONMENT RESPONSIBILITY

We are aware of our responsibility towards creating maintaining and ensuring a safe

and clean environment. We consciously comply with relevant laws and regulation as well as

take additional to preserve the green.

CERTIFIED

Spices Board, Cochin, India.

Apeda, New Delhi, India.

Export promotional Council for Handicraft, New Delhi, India.

U. K. A .S Food Safety Management, Denmark.

Ministry of commerce, Government of India – One star Export House.

FDA – U.S. food and Drug Administration

P.F.A. License

Agmark

ISO: 22000 HACCAP

VISION OF THE RAMDEV:-

‘Reaching a customer’s heart through quality’

MISSION OF THE RAMDEV:-

‘A Promise of Purity and Freshness’

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SIZE & FORM

A simple definition of sa co. “it is a voluntary association of a person having a

common seal and perpetual succession.”

The company was started small scale as private LTD Company. It sales turn over are:

Turnover year

Rs. 54 lakh in 1989 (Gujarat)

Rs. 23 crore by March 1995 (Gujarat)

Rs. 16 crore by October 2000 (Gujarat)

Rs. 30 crore by Year 2003 (Gujarat)

Rs. 55 crore by March 2005 (Gujarat)

Rs.100 crore in 2009 (Gujarat)

It has a business in states like Gujarat, Rajasthan, Maharashtra, West Bengal, Madhya

Pradesh, Utter Pradesh, Haryana etc.

Company has export Market in countries like U.S.A., U.K., and Australia. It is also

planning to expand in Germany, Spain & Holland.

LOCATION OF OFFICE:

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The company has its own office in Ahmedabad.

Address: “RAMDEV HOUSE”

1095, Madhupura,

Opp, Delhi Gate,

Ahmedabad – 380 004.

(Gujarat)

LOCATION OF PLANT:

The company has its own plant & factory near Ahmedabad

Address “RAMDEV FOOD PRODUCTS PVT LTD.”

Block No, 527, Near GEB Sub – StationChangodar, Tal, Sanand

Ahmedabad.

E- mail: Ramdev @ ramdevfood.com.

Web – Site www. Ramdevfood. Com.

Bankers: SBI

ICICI

UTI

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ORGANIZATIONAL STRUCTURE

SHRI

COMPETITORS

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SHRI

HASMUKHBHAI

PATEL (C.M.D.)

SHRI

RUCHIRBHAI

PATEL (M.D.)

SMT MINAXIBEN

PATEL

(DIRECTOR)

MISS RIPALBEN

PATEL

(DIRECTOR)

SHRI PRADIPBHAIPATEL (DIRECTOR)

SHRI GAURANGBHAI

PATEL (DIRECTOR)

SHRI VIJAYBHAI

DODIYA (C.E.O.)

SHRI ANUPAMBHAI

BUCH (VP BRAND Mgt.)

SHRI DHAIRESHBHAI

DAVE (G.M. PURCHASE

& SALES)

Marketing

Corporate Affairs Legal

Product romotion

Corporate HRD

Packing & Dispatch

EDP

Legal Account

IN. Audit

Export

Taxation

Advertising

Market Research

Product Promotion

Plant

Administration

Production

Purchase

New Product

Develo ment



1. Everest

2. Badshah

3. Jalaram4. Wonder

5. Anupam

6. MDH

7. Ganesh

8. Devi

9. Gits

10. Annapurna

11. Swad

12. Parth

13. Madhur

14. Pistol

OBJECTIVE OF STUDY

Find out & analyze the loyalty of customer to the Ramdev Hing.

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RESEARCHMETHODOLOGY

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1. RESEARCH

DESIGN

2.

RESEARCH

PLAN

4. DATA

ANALYSI

S

5. DATA

SOURCE

S

3. DATA

COLLECTIO

N

RESEARCH

METHODOLOGY

EXPLORATORY

RESEARCH

BY

QUESTIONNARIES

CROSS

SECTION

STATISTICAL

METHOD

PRIMARY

DATA

SAMPLING

UNIT

SAMP

LING

SIZE

SAMPLING

METHOD

SAMPLING

AREA

MALE –

FEMALE

50

RESPONDENT

RANDOM

SAMPLING

METHOD

DEESA

CITY



DATA

ANALYSIS

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1. A scale represent “Extremely loyal” and 5 represent “Extremely disloyal,” how

would people rate their level of over all loyalty with company ?

EXPLAINATION:-

Here this analysis shows that 52 % people are extremely satisfied with Ramdev hing.

28% people are satisfied, 10% people shows average satisfaction level & 6% people

are dissatisfied & 4% people are extremely dissatisfied.

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1. How likely the people are recommending company to their a friends or

relatives? would they say the chances are ...

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Very good 58% fair 10%

good 24% poor 8%

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RECOMMENDING COMPANY LEVEL TO FRIEND

24%

10%

8%

58%

VERY GOOD

GOOD

FAIR

POOR

EXPLAINATION:-

Here this analysis shows that 58 % people recommend company as very good to the

friends, 24% people recommend company as good, 10% people recommend company

as fair & 8% people recommend company as poor to the friends.

2. How likely the people are repurchase products and services from company?

Would they say the chances are...?

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Very good 70% fair 10%

good 16% poor 4%

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REPURCHASE LEVEL OF PEOPLE

16%

10%

4%

70%

VERY GOOD

GOOD

FAIR

POOR

EXPLAINATION:-

Here this analysis shows that 70 % people repurchase product or service from

company show chances as very good , 16% people show chances as good, 10%

people show chances as fair & 4% people show chances as poor for repurchase.

3. In total, how long have the people are been a customer of the company?

Less than one year 20% Five to under ten years 40%

One to under three years 12% Ten years or more 18%Three to under five years 10%

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DURATION OF BEEN CUSTOMER

40%

18%20%

12%

10%

<1 YEAR

1 TO 3 YEARS

3 TO 5 YEARS

5 TO 10 YEARS

> 10 YEARS

EXPLAINATION:-

Here this analysis shows that 20% people are customer of ramdev hing from <1 year,

12% people are customer of ramdev hing from 1 to 3 year, 10% people are customer

of ramdev hing from 3 to 5 year, 40% people are customer of ramdev hing from 5 to

10 year & 18% people are customer of ramdev hing from >10 year.

5. People purchase ramdev hing…

Regularly 66% Irregularly 30%

hardly 4%

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DURABILITY OF PURCHASE

66%

4%

30%REGULARLY

HARDLY

IRREGULARLY

EXPLAINATION:-

Here this analysis shows that 66% people are use ramdev hing regularly, 4% people

are use ramdev hing hardly & 30% people are use ramdev hing irregularly.

6 If the scarcity of ramdev hing in the market, how many days will people wait for

it?

Two day 46% A month 8%

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REPURCHASE POSSIBILITY DUE TO PRICE

80%

20%

YES

NO

EXPLAINATION:-

Here this analysis shows that 80% people will purchase other brand of hing if the

price of ramdev hing increase & 20% people will not purchase other brand of hing if

the price of ramdev hing increase.

8 Which aspects of ramdev hing attract people?

Taste 40% Price 28%

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Size 12% Promotional offers 20%

ATTRACTION BASED ONVARIOUS ASPECTS OF RAMDEV

HING

12%

40%

28%

20%

TASTE

SIZE

PRICE

PROMOTIONAL

OFFERS

EXPLAINATION:-

Here this analysis shows that 40% people prefer ramdev hing because of its taste,

12% people prefer ramdev hing because of its size, 28% people prefer ramdev hing

because of its price & 20% people prefer ramdev hing because of its promotional

offers.

9. Does advertisements influence people`s purchasing decision of ramdev hing?

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Yes 68% No 32%

ADVERTISEMENT INFLUENCY

68%

32%

YES

NO

EXPLAINATION:-

Here this analysis shows that advertisement of ramdev hing influence on 68%

people’s purchasing dicision & advertisement of ramdev hing does not influence on

32% people’s purchasing dicision .

10. Want people give any suggestion to improve the product?

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Yes 4% No 96%

SUGGESTION BY PEOPLE

4%

96%

YES

NO

EXPLAINATION:-

Here this analysis shows that 4% people give suggestion to related product & 96%

people do not want to give suggestion.

FINDINGS & SUGGESTION

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1. To improve the loyalty level for disloyal & highly disloyal people, company shouldtake public perception & find out negativity in ramdev hing try to solve it.

2. Company should improve its prestige a little more for positive recommendation

among the people.

3. Company may concrete strength for its 1st impression for repurchase acceptation

between the people.

4. Company should contain confidence of customers for long time and give satisfaction

to them from far to far.

5. Company should contain regularity of customers in terms of purchasing.

6. Company provides a source of ramdev hing in to the market regularly.

7. Company remains reasonable price of ramdev hing.

8. Company should make ramdev hing tastier, in fair quality, reasonable & improve

promotional offer’s ideas with considering company’s profit.

9. Company has to do more effective advertisement.

10. Company should receive suggestions from people for increase sales and profit.

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CONCLUSION

Company should increase its advertisement.

Company should point out & try to solve whichever its weakness.

Company will have to contain its strength a little more in choice of human resource,

financial, prestige, a little bit in quality & quantity production.

Company will make substantial opportunities for progress.

Consider reasonable profit margin & customer satisfaction in every decisions &

movements.

Company will also contain its loyalty in front of consumers.

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BIBLIOGRAPHY

• Primary research.

• Internet

• By previous year project made by us on Ramdev company.

• Friends

• Company personnel

•Company’s Literature

• Company’s Profile

• Company’s Brochure

• www.ramdevfood.com

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CUSTOMER LOYALTY SURVAY

Respected sir/madam.

I am Chirag Salvi student of T.Y BBA. I am conducting research

on CUSTOMER LOYALTY FOR RAMDEV HING POWDER in DEESA

city. I assure you that I keep your data confident and I use data for academic

purpose.

1 On a scale of 1, 2, 3, where 1 represent “Extremely loyal” and 5 represent

“Extremely disloyal,” how would you rate your level of over all loyaltywith company?

1 2 3 4 5

2 How likely are you recommending company to a friend or relative?

Would you say the chances are...

3 How likely are you repurchase products and services from company?

Would you say the chances are...?

4. In total, how long have you been a customer of the company?

Less than one year Five to under ten years

One to under three years Ten years or more

Three to under five years

5 You purchase ramdev hing…

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Very good fair

good poor

Very good fair

good poor

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Regularly Irregularly

hardly

6 If the scarcity of ramdev hing in the market, how many days will you

wait for it?

Two day A month

A week Purchase other brand

7 If the price of ramdev hing may increase, than will you purchase any

other brand?

yes no

8 Which aspects of ramdev hing attract you?

Taste Price

Size Promotional offers

9. Do advertisements influence your purchasing decision of ramdev hing?

Yes No

10. Want you give any suggestion to improve the product?

Yes No

Ans:-

________________________________________________________________

PERSONAL INFORMATION

Name:…………………………………………….……………..……….………

Address:

…………………………………………………………………………….

…………..……….……………..…………………………………………….

……………..……….……………...……………..……….……………..………

Contact No:……………….……………..……….……………………..………

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E-mail id:………………………….……………..……….……………...………

THANK YOU

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chirag salvi - customer loyalty survay 2003

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