chipotle breakfast line
DESCRIPTION
Chipotle Breakfast Line. By: Shwan Rashid Jessica A. Rodriguez Sean Pezzini Juliana Acosta. Agenda. Introduction The Product Trends and Keys to Success Product Position Target Market Marketing Mix Marketing Communications Marketing Objectives Financial Plan. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Chipotle Breakfast Line](https://reader031.vdocuments.site/reader031/viewer/2022020111/56813b9a550346895da4cf36/html5/thumbnails/1.jpg)
Chipotle Breakfast Line
By: Shwan Rashid Jessica A. Rodriguez Sean Pezzini Juliana Acosta
![Page 2: Chipotle Breakfast Line](https://reader031.vdocuments.site/reader031/viewer/2022020111/56813b9a550346895da4cf36/html5/thumbnails/2.jpg)
Agenda
Introduction The Product Trends and Keys to Success Product Position Target Market Marketing Mix Marketing Communications Marketing Objectives Financial Plan
![Page 3: Chipotle Breakfast Line](https://reader031.vdocuments.site/reader031/viewer/2022020111/56813b9a550346895da4cf36/html5/thumbnails/3.jpg)
Introduction • Founded by Steve Ells in 1993 • Headquarter is based in Denver, Colorado• Chipotle is a chain of restaurants that runs in
the United States, Canada, and Europe• ‘Food With Integrity’
![Page 4: Chipotle Breakfast Line](https://reader031.vdocuments.site/reader031/viewer/2022020111/56813b9a550346895da4cf36/html5/thumbnails/4.jpg)
The Product
• Market Needs-Need for healthy and convenient breakfast that is offered at a fair price
• The Product
![Page 5: Chipotle Breakfast Line](https://reader031.vdocuments.site/reader031/viewer/2022020111/56813b9a550346895da4cf36/html5/thumbnails/5.jpg)
TRENDS AND KEYS TO SUCCESS
• Trends- Cultural shift towards eating healthy and organic - Cultural shift towards supporting local farms
• Keys to success- Breakfast line is a niche in a large market
-Superior customer service
![Page 6: Chipotle Breakfast Line](https://reader031.vdocuments.site/reader031/viewer/2022020111/56813b9a550346895da4cf36/html5/thumbnails/6.jpg)
Product position
• Positioning Statement:For the busy and on-the-move people who want a healthy and
convenient breakfast, Chipotle offers delicious breakfast burritos and breakfast bowls that will give people the right start to their mornings.
• The Value Proposition- More for the same
![Page 7: Chipotle Breakfast Line](https://reader031.vdocuments.site/reader031/viewer/2022020111/56813b9a550346895da4cf36/html5/thumbnails/7.jpg)
TARGET MARKET
• Geographics
• Demographics-Age-Income-Life-cycle
![Page 8: Chipotle Breakfast Line](https://reader031.vdocuments.site/reader031/viewer/2022020111/56813b9a550346895da4cf36/html5/thumbnails/8.jpg)
Marketing Mix
• Pricing-$6.70 per breakfast burrito/bowl
• Distribution- Contractual vertical marketing system
![Page 9: Chipotle Breakfast Line](https://reader031.vdocuments.site/reader031/viewer/2022020111/56813b9a550346895da4cf36/html5/thumbnails/9.jpg)
Marketing Communication• Advertising
• Sales Promotions
• Public Relations
BREAKFAST BURRITOOR BREAKFAST BOWL
![Page 10: Chipotle Breakfast Line](https://reader031.vdocuments.site/reader031/viewer/2022020111/56813b9a550346895da4cf36/html5/thumbnails/10.jpg)
Financial Plan
0 400 800 1200 1600 2000 2400 2800 3200 3600 4000
($5,000)
$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
TFC
TVC
TC
Sales
Profit
Break-even analysis
![Page 11: Chipotle Breakfast Line](https://reader031.vdocuments.site/reader031/viewer/2022020111/56813b9a550346895da4cf36/html5/thumbnails/11.jpg)
WHAT WE LEARNED
![Page 12: Chipotle Breakfast Line](https://reader031.vdocuments.site/reader031/viewer/2022020111/56813b9a550346895da4cf36/html5/thumbnails/12.jpg)
Questions?
![Page 13: Chipotle Breakfast Line](https://reader031.vdocuments.site/reader031/viewer/2022020111/56813b9a550346895da4cf36/html5/thumbnails/13.jpg)
THANK YOU!