chinezu sms summer camp 2014
Post on 22-Oct-2014
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KONSTRUIM
KONSTRUIM
Tipuri campaniicu blogeriSocial Media Summer Camp, 05.07.2014
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KONSTRUIM
KONSTRUIM
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KONSTRUIM
Kooperativa 2.0
Proiecte de nisablogdefotografie.ro, blogdebere.ro, blogdecinema.ro, blogdecafea.ro, sportlocal.ro, retail-fmcg.ro, bricoretail.ro, electroretail.ro, taximetre.ro, bikeevents.ro
Bloguri personaleadelaparvu.com, pricopie.com, mihaelaivan.ro, alexandrablas.ro, cristianchinabirta.ro, vlad.dulea.ro, cristianflorea.ro, dragosasaftei.ro, claudiuciobanu.eu, saramon.ro
BlogalInitiative.ro1792 bloggeri participanți cu 11.347 postări la 277 campanii; premii de 129.688 Euro
In pregatireblogdetravel.ro, politicalocala.ro, maramureseni.ro
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KONSTRUIM
KONSTRUIM
Comunicare
Marketing
Social media
Bloguri
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KONSTRUIM
Tipuri de bloguri
Bloguri generaliste
Bloguri de nisa
Bloguri de brand personal
Bloguri de companie
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KONSTRUIM
Cine suntbloggerii?Oameni care vor sa comunice, safie ascultati, sa dialogheze.
Fosti/actuali jurnalisti.
Mici antreprenori.
Second jobberi.
Influenceri cu comunitati puternicein jurul lor.
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KONSTRUIM
De ce citesc 3 milioanede romani bloguri?
- Informatii
- Validarea unor informatii
- Interpretarea unor informatii
- Nevoia de “munitie” informationala
- Nevoia de expertiza
- Parte a unei comunitati
- Defulare prin delegare
- Utilitare
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KONSTRUIM
Beneficiile pe care le urmaresc bloggerii
- Bani- Produse, servicii, invitatii- Sursa pentru content- Vizibilitate- Experienta- Trafic- Networking- Profesionalizare- Posibila cariera in blogging- Sa fie bagati in seama
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KONSTRUIM
De ce colaboreazabloggerii cu brandurile
- Imi aduce plus valoare informationala- Ma valideaza ca blogger- Ma ajuta sa iau fata celorlalti(exclusivitate)- Ma ajuta sa ma imprietenesc cu brandul- Mi-i face datori pe unii oameni de la departamentul de comunicare…- Stabilesc relatii de durata- Obtin beneficii
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ABCulcampaniilor in blogosfera
AgentiiBloggeriClienti
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KONSTRUIM
Circuitul ideal al campaniilor in blogosfera
- Clientul merge la agentie cu ideea- Agentia rafineaza ideea si face brieful- Agentia trimite bloggerului brieful- Bloggerul accepta sau nu- Agentia monitorizeaza campania siraporteaza clientului- Se ia la pila – daca este cazul- Bloggerul trimite raportul propriu la final- Agentia face evaluarea si interpreteazarezultatele- Clientul citeste rezultatele in functie de strategia de comunicare- Bloggerul primeste feedback despreprestatia sa
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Decalogul beneficiilorcampaniilor pe bloguri
- Brand awarness- Content marketing- Umanizarea mesajului- Feed-back- Buzz- Optimizare- Preventie- Imprietenire cu bloggerii- Testezi- Costuri (mai mici, dar nu foarte)
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KONSTRUIM
Tipuri de campanii pebloguri
Lupulsinguratic Advertoriale
Competitie Concursuricu premii
Mix de comunicare
Combinatiiintre ele
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KONSTRUIM
Lupul singuraticClient: Gerovital
Context: JO Londra
Provocarea: bloggerii sa transmitaun mesaj sportivilor romani; am pus pe steag blogurile lor
Doar pe chinezu.eu
- 81 bloggeri participanţi- 128.000 impressions- 94.000 vizitatori- Ştirea FARMECătoare a zilei = 110.000 impressions, 79.000 vizitatori
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KONSTRUIM
KONSTRUIM
Advertoriale
Alegi bloggerul/bloggerii
Brief
Postare
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KONSTRUIM
KONSTRUIM
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KONSTRUIM
Floria.ro CM 2014
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KONSTRUIM
Competitie
Mai multi bloggeri se lupta cu cate o cauza in freza.
Provoaca bloggerul la creativitate.
Atentie: fara sange 2.0!
Trebuie sa castige campania, nu un blogger.
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KONSTRUIM
KONSTRUIM
Razboiul Clanurilor Hutton
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KONSTRUIM
Duelul Lays
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KONSTRUIM
KONSTRUIM
#LoveVille by Durex
5 orase pentru titlul de cel maiiubaret oras
Cate un blogger antrenor pentrufiecare oras
Teme saptamanale, premiisaptamanale
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KONSTRUIM
KONSTRUIM
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KONSTRUIM
KONSTRUIM
Concurs cu premii
Brief
Premii
Jurizare
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KONSTRUIM
CampanieBlogal Initiative
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KONSTRUIM
KONSTRUIM
Alte exemple campaniiBlogal Initiative
Danone, siteul nou – 224 bloggeri, 227 postari
Oriflame, The One Collective – 165 bloggeri, 266 postari
Salvati Copiii – 230.000 impressions, au scris 141 de bloggeri, cu 151 de postari
PR3MIAZA INOVATIA - 75 de bloggeri, 89 de postari
Nicu Alifantis - 210.000 impressions, 76 de bloggeri, cu 82 de postari
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KONSTRUIM
Mix de comunicare
Combinatie online si offline
Pe termen mai lung
Implicare mai mare a bloggerilor
Libertate de miscare, livreazaextra
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KONSTRUIM
Drumullaptelui
Danone
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KONSTRUIM
Danone –#cumsefaceiaurtulDanone
44 bloggeri au vrut sa mearga petraseu
3 fermieri, 3 transportatori, 3 controlori
3 bloggeri capitani de echipa
3 jurati bloggeri
Eveniment final cu jurizare
Premiul: consultanti pentru Danone
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KONSTRUIM
#sharethesofa Heineken
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KONSTRUIM
Duelul Lays
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KONSTRUIM
Pune mana peproblema
Vizita in fabrici – Danone, Lays, Ford,
“Angajare” – FAN Courier, Raiffeisen
Masini in teste, produse in teste
Bloggeri acreditati evenimente, festivaluri
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KONSTRUIM
Combinatii intretipuri de campanii
Nu exista retete. Doar studii de caz.
Fiti creativi. Mai bine “ce misto ar fi fost” decat “mno, decat atat?”.
Cereti bloggerilor parerea, provocati-i sa contra-propuna.
Lasati-le libertatea de manevra. Uniio sa va surprinda. Si doar asa pot livra extra.
Platiti cand promiteti.
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KONSTRUIM
Va pupez, sunt cu ochii pe voi
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KONSTRUIM
Adica asa :D
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KONSTRUIM
KONSTRUIM
Oferta speciala pentru participantii#bizsmscamp:
1 campanie pe Blogal Initiative cu 479 E
Cod voucher: #bauau
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