chinese students abroad
TRANSCRIPT
#1 UNITED STATES美国
#4 AUSTR
ALIA
澳大
利亚
#2 CANADA 加拿大
#3 UK 英国
#5 GERMANY 德国
#6 FRANCE 法国
#7 SPAIN 西班牙
900,000 STUDENTS900,000 Chinese students are currently abroad
USA 304040Canada 110918
UK 92915Australia 91089Germany 30511France 29709
Spain 7000
Chinese international students spend over $40 billion dollars overseas every year, including tuition and living expenses
$40 BILLION DOLLARS
BEIJING
SHANGHAI
GUANGZHOUSHENZHEN
THEY WANT TO WORK IN A LEADING CITY:
74% RETURN 74% of students return to China after graduation
(Daxue’s data)
INDUSTRY OF RETURNEES
29%
10%
8%7%
46%
FINANCE
EDUCATION
CULTURE
SOFTWARE/IT
OTHER
www.daxuemetry.com.cn/cn/
RETURNEES
05
00
00
100
00
015
00
00
20
00
00
EN
GIN
EE
RIN
G
184
64
7
AD
MIN
IST
RA
TIO
N 6
96
72
ME
DIC
INE
6
119
2
SC
IEN
CE
49
00
2
LAW
3
93
90
LIT
ER
AT
UR
E 3
174
1
ED
UC
AT
ION
29
06
3
EC
ON
OM
ICS
2
62
83
AG
RIC
ULT
UR
E
194
43
AR
T
155
08
HIS
TO
RY
5
33
9
PH
ILO
SO
PH
Y
43
54
MIL
ITA
RY
SC
IEN
CE
22
9
NUMBER OF GRADUATING STUDENTS BY ACADEMIC FIELD
www.daxuemetry.com.cn/cn/
www.daxuemetry.com.cn/cn/
RETURNEES
In China, it is the students chasing the schools and not vise versa. It was very rare to find brochures, websites, and emails written in Chinese. To learn about a university, I checked their websites and
talked to current students to gain information..”
– Undergraduate at Barnard College
““
RECOMMENDS: Establish a digital presence
Step one of recruiting Chinese students is to establish a digital presence via Weibo and Wechat to engage students and
introduce the opportunities the country and university have to offer.
www.daxuemetry.com.cn/cn/
WEIBO WECHAT
The top social media platforms, WeChat and Weibo and are useful tools for connecting to Chinese students
143,792 Weibo followers
Average disposable income for a student in China
5,000 RMB/SEMESTER
MARKET OVERVIEW
www.daxuemetry.com.cn/cn/
¥
www.daxuemetry.com.cn/cn/
National standards are dormitory with 4 students per room
Average accommodation fees for a student in China1,200 to 1,500 RMB/Year