chinese book retail market
TRANSCRIPT
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CNPIEC
• ChinaNationalPublicationsImport&Export(Group)
Corporation
• Thelargestpublicationimport&exportcompanyin
China,withover60%ofthemarketshare.
• OrganizeroftheBeijingInternationalBookFair
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BIBF• BeijingInternationalBookFair
• Startedin1986
• ThelargesttradebookfairinAsia
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CONTENTS
01/ Introduction
02/ Retail Market
03/ E-book Market
04/ What Sells
05/ BIBF
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ChineseBookRetailMarket2014
198,000newbookspublishedin2014
Totalretailbooksalesexceeded50billion
Yuan
Physicalstoresandonlinestoresbothgrew
Retailmarketendedatwo-year-decline,
archieved10%growthYour company name Jul 19, 2014
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ChineseBookRetailMarket2014
Your company name Jul 19, 2014
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ChineseBookRetailMarket2014PhysicalStores
1.3milliontitlessoldthroughphysicalstores
StrongestgrowthhappenedinBeijing,
Shanghai,Guangzhou,andShenzhen
Privatelyownedbookstoreshadtotalsales
growthexceeding1%in2014
Your company name Jul 19, 2014
Sales
SalesbyCategory
PhysicalStores
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Sales
SalesbyCategory
PhysicalStores
Sales
SalesbyCategory
OnlineStores
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ChineseBookRetailMarket2014OnlineStores
1.2milliontitlessoldthroughonlinestores1
Salesrevenueamountedto20billionYuan
Continuedgrowthsince2010
Your company name Jul 19, 2014
Sales
SalesbyCategory
OnlineStores
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ChineseBookRetailMarket2014OnlineStores—TheBigThree
Your company name Jul 19, 2014
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ChineseE-bookMarket2014
Combinedrevenuefrome-books,online
periodicals,anddigitalnewspaperswas1
billionUSD.
Between2006and2013,revenueannual
averageincrease78%.
Your company name Jul 19, 2014
50.1%ofChinesereaderspreferreadingin
digitalformat
53%ofChinesepeoplebornafter1990are
activereaders
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ChineseE-bookMarket2014Platforms
Your company name Jul 19, 2014
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ChineseE-bookMarket2014Platforms
Your company name Jul 19, 2014
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ChineseE-bookMarket2014Platforms
Your company name Jul 19, 2014
Over15millionusers
Userspendsover50minutesperday
Over200,000e-booktitlesavailable
Sold66millionbooksin2014,20%oftotal
booksales
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ChineseE-bookMarket2014Platforms
Your company name Jul 19, 2014
CNPIEC’se-bookplatform
Largeste-bookplatformforChinese
institutionalusers
over1milliontitles,8000digital
periodicals,5millionfulltextarticles
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WhatSellsinChina?
Jul 19, 2014
Biographies
Bestsellers
AwardwinnersandFamousauthors
Newtechnicaldevelopments
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WhatSellsinChina?
Jul 19, 2014
6 million copies 1 million copies 2 million copies
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CopyrightProtectioninChina
Jul 19, 2014
Irdeto’s Global Heat Map of Piracy
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ChinajoinedWIPOin1980
Morechannelsavailablechangesbuyinghabit
Digitalpublishingplatformcompeteson
content
Rightsprotectionimproveddrasticallyacross
theboard.
Your company name Jul 19, 2014
CopyrightProtectioninChina
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Sothemarketisgreat,whereshouldyoustart?
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BeijingInternationalBookFairtheBIBFDifference
Your company name Jul 19, 2014
CNPIECastheorganizerofthefair
BIBFpurchasesexhibitors’books
CNPIECoffersPrintonDemandservice
forexhibitors’booksandcatalogues
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BeijingInternationalBookFair2015Data
Your company name Jul 19, 2014
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BeijingInternationalBookFairWhoisexhibiting?
Chinesepublishers
InternationalPublishers
BookImporters
Printingcompanies
Distributors
Onlineretailers&Digitalsolutions
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BeijingInternationalBookFairWhoisexhibiting?
Chinesepublishers
InternationalPublishers
BookImporters
Printingcompanies
Distributors
Onlineretailers&Digitalsolutions
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BeijingInternationalBookFairWhoisexhibiting?
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BeijingInternationalBookFairWhoisexhibiting?
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BeijingInternationalBookFairWhocanyoumeet?
Priviatepublishingsector
Authors
Librarybuyers
Translators
Readingpromoters
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BeijingInternationalBookFair2015ataGlance
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BeijingInternationalBookFair2015ataGlance
Book Sales & Library Distribution
Children's & Education
International Publishers
Chinese Publishing Groups
Country of Honor, Digital, and themed exhibitions
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BeijingInternationalBookFair2016ataGlance
Book Sales & Library Distribution
Children's & Education
International Publishers
Chinese Publishing Groups
Country of Honor, Digital, and themed exhibitions
Lifestyle books
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BeijingInternationalBookFair2015Highlights
Children's & Education
Newlyadded14,000-square-meterarea
SeparateChineseChildren’spublishersstand
1,000rightsagreementssigned
1,500-square-meterPictureBookExhibition
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BeijingInternationalBookFair2015Highlights
RightsManagers’Salon
10+10Roundtables
InternationalPublishers’Forum
InternationalDigitalPublishingForum
InternationalChildren’sPublishers’Forum
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BeijingInternationalBookFair2015Highlights
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BeijingInternationalBookFairExhibitOptions
Rawspace
Packagedstand
Rightstables
Countryorganizedcollectives
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BeijingInternationalBookFairExhibitOptions
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BeijingInternationalBookFairExhibitOptions—CountryCollective
Exhibitwithease
Governmentfunding
Betterfoottraffic
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BeijingInternationalBookFairGatewaytotheChineseMarket
Your company name Jul 19, 2014
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Thankyou!OurStandNumberH6.0D98
SeeyouinBeijing?