1.66M

1.64M

1.26M

1.24M

751.33K

21 3

https://www.i-click.com/iAudience/

Chinese Audience Insights SpotlightIssue #13 – Sep 2021

CHINA’S SMART HOME APPLIANCES IN THE SPOTLIGHT:UNLOCK THE TREND OF QUALITY OF LIFE IN CHINA

As we enter the era of the Internet of Things, the global smart home industry is seeing exponential growth with a huge surge in demand for using new technology in living spaces to improve quality of life. According to Statista, China’s smart appliance market is expected to grow at an annual rate of 18.54%, resulting in a projected market volume of US$20.26B by 2025.

Based on iAudience data, we have tracked and profiled Chinese netizens who browsed smart home appliances, highlighting their audience profiles, preference and online behaviors as to deliver insightful visions for marketers in entering the huge smart home market in China at ease.

AUDIENCE DEMOGRAPHICS

AUDIENCE INTERESTED CATEGORIES2MARKET LANDSCAPE OFSMART HOME APPLIANCES

BRANDS IN CHINA

BRAND PREFERENCE INDEX BY AGEAUDIENCE INTERESTED KEYWORDS3-4

6.55M

BRAND SCALE GENDER

59% 41%

12% 31% 25% 18% 8%7%

AGE1

• Kitchen Appliance: Air Fryer1, Oven2, Microwave3, Rice Cooker4, Bread Maker5

• Product Feature: Portable6, Energy Saving7, Quiet8

• Online Store/E-Commerce Platform: JD.com9, Suning10, Little Swan11, Wushang12

• Promotion Channel: Kuaishou13

AUDIENCE GEOGRAPHIC LOCATIONS

KEY INSIGHTS ON CHINESE AUDIENCE BROWSINGSMART HOME APPLIANCES RELATED TOPICS

The majority audience of smart homeappliances is Male Adult (25-44).01

02

04

03

Audiences interested in categoriesassociated with Home Living and Cars.

Audiences tend to purchase smart home appliances via Online Stores orE-commerce Platforms.

Due to the pandemic situation,people prefer home cooking and smart Kitchen Appliances are popular among audiences.

Connect to 1,100M+Chinese Internet Users

iAudience is a market-intelligence platformto provide real-time insights of the targetaudiences in China.

COMPETITORS ANALYSIS

AUDIENCE UNDERSTANDING

ACTIONABLE INSIGHTS

sales_hk@i-click.comEMAIL WEBSITE

Source: iAudience Data as of Sep 20211-4Indicates the corresponding key takeaways derived from the related insights using iAudience

Zhejiang

Anhui

Xiaomi Midea Gree Electric SuporHaier

1

2

3 4

5

910

13

11

12

6

7

8

As of 20th September 2021

Xiaomi

Midea

Haier

Supor

Gree Electric

FinanceCarsHome Living

Guangdong

海爾 小米 美的

格力

蘇泊爾

1.Car Sales

2.Car Services

3.Japanese and Korean Cars

4.SUV

5.Electric Vehicles

1.Consumer Digital Products

2.Life Service

3.Home Living and Decora...

4.Small Appliance

5.Family Life Service

1.Investment and Financial

2.Real Estate

3.Insurance

4.Trust

5.Other Finance and Invest...