china store tour - metro group archiv/assets/mag/documents/... · 2016-01-14 · china store tour...
TRANSCRIPT
1China Store Tour – 24 November 2010
Country Profile China
GDP and Private Consumption per Capita (nom. in €)
793 897
2020e
3,461
9,249
2015e
1,777
5,432
2010e
1,052
3,166
2009
2,659
2008
2,296
Retail Sales (RMB billion)
Priv. Cons. in % of GDP (RMB) 34.5 33.7 33.2 32.7 37.4
Disposable Income per Capita (urban households; in RMB thousand)
China2010e
12.9
2009
11.3
2008
10.0
2015e
20.8
Shanghai2010e
16.4
2009
15.0
2008
13.9
Private ConsumptionGDP
2020e
9,923
2015e
6,193
2010e
3,792
2009
3,258
2008
2,818
CPI in % 6.0 -0.8 3.5 2.2 1.7
Retail sales
Source: EIU
Source: Feri Source: Feri
Source: China National Bureau of Statistics
2China Store Tour – 24 November 2010
Wholesale and Technical Consumer Goods Market in China
Wholesale Market Size (RMB billion)
+8% p.a.
2010e
5,304
2009
4,199
2008
3,094
Technical Consumer Goods Market (RMB billion)
197179171160150141143148155155
Q2 10Q1 10Q4 09Q3 09Q2 09Q1 09Q4 08Q3 08Q2 08Q1 08
2007 2008 2009 2007 2008 2009 2007 2008 2009 2007 2008 2009
China Resources Enterprise
Hypermarkets, supermarkets, convenience, other
4,581 6,000 7,745 2,322 2,519 2,778 GOMEConsumer electronics, office, e-commerce
5,876 7,915 7,519 1,083 1,333 1,206
LianhuaHypermarkets, supermarkets, convenience, other
4,246 4,876 6,662 3,722 3,872 5,213 SuningConsumerelectronics;e-commerce
4,029 5,127 6,409 632 812 941
Auchan Hypermarkets 3,188 4,034 5,287 105 132 156 EGO e-commerce 2,599 3,222 4,008 46 55 60
WalmartHypermarkets, supermarkets, cash & carry
2,959 3,422 4,341 202 240 279 AmazonConsumerelectronics;e-commerce
687 900 1,519 - - -
Carrefour Hypermarkets, discounters 2,964 3,464 4,052 387 458 526 His ap
Consumer electronics;e-commerce
1,268 1,555 1,480 155 195 170
Total 17,938 21,796 28,087 6,738 7,221 8,952 Total 14,459 18,719 20,935 1,916 2,395 2,377
# of StoresSales (€ million) Sales (€ million) # of Stores
Source: McKinsey, 2009 Source: GfK TEMAX
Source: Planet Retail Source: Planet Retail
3China Store Tour – 24 November 2010
Metro Cash & Carry in China
Market entered in 1996; Today: 46 stores in 34 cities
Still highly fragmented market with no established #1 player
Accelerated expansion: 2010: 6 new store openings 2011 et seq.: 10-15 new store openings p.a.
Expansion priority is to achieve critical mass by focusing on three targeted expansion areas: Bohai Bay, Yangtze River Delta, Pearl River Delta
2009 sales: €1,087 million;EBIT margin on store level between 2%-3%
Systematic approach to gain further market share & boost profitability:
Focus on professional customers (HoReCa, Trader and SCO)
Tailor our USP to their needs
Further develop/innovate the business model
Suzhou
Wuxi
Dongguan
Shenzhen
GuangzhouFoshan
ZhongshanZhuhai
Beijing
Tianjin
Shanghai
Shenyang
Harbin
Dalian
ZhengzhouXi’an
HefeiWuhan
Nanchang
Fuzhou
Xiamen
Quanzhou
Changsha
Chongqing
Chengdu
Kunming
Jiaxing
Changzhou
NantongNanjing
Ningbo
Qingdao
Hangzhou
Metro New StoresMetro Existing Store
ExistingPlanned
Bohai Bay (incl Beijing)
Pearl River Delta(incl. Guangzhou)
Yangtze River Delta(incl. Shanghai)
ExistingPotential
.
4China Store Tour – 24 November 2010
METRO for HoReCa: An Exclusive Solution for Food Professionals
Store opening: 3 November 2010
Sales area: 2,100 sqm (⅓ of a typical store in China)
Assortment: 6,000 articles tailored to HoReCaneeds, e.g. Cantonese / Sichuan restaurants; with 95% food share (45% fresh food)
Pricing: Price competitive with B2B channels and constant pricing
Convenience: City centre location closer to HoReCa customers premises; Opening hours: Daily from 6 a.m. until 7 p.m.
Value-added services: Professional sales force, delivery, credit payment solution
In-store experience: Friendly in-store staff with catering experience; professional chefs demonstrate and train on-site (“Movable Kitchen”)
Shanghai Catering Market300+ 3-star or above hotels38,000+ restaurants76,150 million RMB restaurant
retail sales
Provides a unique "all under one roof" solution for food professionals
Source: Statistics Bureau of Shanghai, 2009
FreshRoom Meat
Deep FrozenEdible & Grocery(including Import)
Sweets&
Conf.
Fruit & Vegetables Fish
Detergent& Cosmetics
Wine & Spirits
Non Food
office
Dairy
Beer & Soft Drinks
FreshStorage
Dry storage
FrozenStorage
5China Store Tour – 24 November 2010
Media Markt in China
China is a huge growing market with a currently unique window of opportunity
Chinese consumer electronics retail market of around €90 billion to grow by 8% p.a. to €180 billion over the next decade
Market potential of Shanghai: approx. €5.5 billion (similar in size to Switzerland or Austria)
USP: Customer focus (expert advice and services), innovative store design and extensive range of demonstrable products at permanently low prices
Strong joint venture partner in Foxconn
Expansion plan:Phase 1: Shanghai: Test and build up strong
presence with 10 stores (2010-2012)Phase 2: Expansion: Growth potential of
>100 stores (2013-2015)
6China Store Tour – 24 November 2010
Media Markt Shanghai: Key Data at a Glance
Store opening: 17 November 2010
Sales area: 9,500 sqm (2nd largest Media Marktworldwide)
Assortment: More than 45,000 articles
Opening hours: Daily from 10 a.m. until 10 p.m.
Pricing: Permanently low prices
Staff: 275 employees
Value-added services: Expert advice, delivery and repair services
In-store experience: 300 sqm e-learning and gaming department; 3D, TV and hi-fi studios; spacious relaxing zone; cafeteria
Shopping at its best: Huai Hai Road - One of the leading commercial streets in China
7China Store Tour – 24 November 2010
Contact, Disclaimer and Notes
METRO GROUP
Investor Relations
Schlueterstrasse 1
40235 Duesseldorf
Germany
Tel.: +49 (0)211 68 86 1936
Fax: +49 (0)211 68 86 3759
Email: [email protected]
Internet: www.metrogroup.de
This presentation contains forward-looking statements which are based on certain expectations and assumptions at the time of publication of this presentation and are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in these materials. Many of these risks and uncertainties relate to factors that are beyond METRO GROUP’s ability to control or estimate precisely, such as future market and economic conditions, the behaviour of other market participants, the ability to successfully integrate acquired businesses and achieve anticipated cost savings and productivity gains as well as the actions of government regulators. Readers are cautioned not to place undue reliance on these forward-looking statements, which apply only as of the date of this presentation. METRO GROUP does not undertake any obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date of these materials.
This presentation merely serves the purpose of providing information. It neither represents an offer for sale nor for subscription of securities in any country including the USA. This presentation does not include an official offer of shares; an offering circular will not be published.
This presentation is not allowed to be reproduced, distributed or published without prior agreement of METRO GROUP.
Please note that new accounting standards have been applied. More information regarding the application of accounting methods refer to the notes to the Annual Report 2009.
The figures in this presentation are rounded to provide a better overview. The calculation of deviations is based on figures incl. fractions. Therefore rounding differences can occur.