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A 5-day China immersion program for Start-ups and Growth companies to learn, network and pitch

China Start

11-15 September 2017


Where do start-ups choose to grow their business?

Advantages Disadvantages

Language Overly competitive

Culture No technology advantages

Regulation Have to work harder

Business System Costly

Network Sophisticated consumers


Competition UK

China: a Blue Ocean for Global Start-ups

China Germany

USA

France

Earnings

Funding

Valuation

Exit time


China Start: A paradigm shift for global start-ups

• China with a population of 1.3~1.4 billion people offers a huge and growing

consumption market to the western start-ups



• China GDP per capita:

- $3,865 USD in 2016

- $11,449 USD in 2020


• China has a strong appetite for Western innovative technology

• Chinese consumers are waking up to follow their Western counterparts

• China is full of wealthy, risk-taking investors

• Mobile internet users:

- China: 1.02 billion

- USA: 207 million

- UK: 42 million



The Economist: China overtakes US in 2024


About 50% of the world economic growth is from China


A Few Things About China’s Start-up Scene

• 60% of the start-ups in Unicorn class are Chinese

• Alibaba is the largest IPO. Jack Ma owes his success to his study at CKGSB.

• Non-Chinese companies that make it in China average 40% of their global

revenue in China after only 24 months

• Roughly 2000 exit in 2016 (mostly M&A)

• 3600 new funds added in 2016 making it the total 15,000 funds

• China has 2141 incubators in 2016, 5000 (estimated) by 2020

• $20billion fund raised in 2016. Government just announced $240billion

support

• China’s cost to set up a from- scratch business is 3.4% compared to the G20

average of 9.4%

• “In just 12 months, Chinese markets have created enough value to give

every person on Earth almost $900 USD.” – The Independent


Amount Raised

Rank Company Name Valuation

$Bn

Industry Global Rank

(TechCrunch)

1 Ant Finance 75 Financial Service 2

2 Xiaomi 46 Hardware 3

3 Alibaba Cloud 39 Cloud Service -

4 Didi Kuaidi 33.8 Consumer Internet 4

5 Lufax 18.5 Financial services 7

6 Meituan-Dianping 18 Consumer Internet 8

7 DJI Technology 10 Technology 19

8 Jinri Toutiao 9.2 News -

9 Koubei 8 Consumer Internet 18

10 Cainiao 7.69 Logistics 20

10 Jiedaibao 7.69 Financial service -

2017 Top 10 Chinese Unicorns


Challenges in expanding to China

Language & Culture

Lack of China knowledge & strategy

Lack of partners/customer

Lack of funding


China Start Program Main Benefits

Knowledge

China entry strategies

Chinese consumer insight

Digital marketing in China

Partners

Networking

Develop commercial partnerships in China

Build and strengthen relations with other Western entrepreneurs

Funding

1 to 1 contact with Chinese investors

20+ investors and angels

Raise substantial funds at advantageous valuations

£


China Start Road Map

China

Start Knowledge

Network & Partners

Funding

Partners JV

Distributors

Manufacturers

Funding Higher

Valuation

Large pool of

funds

Bigger tickets

Grow Huge market

Lower Labour costs

Faster growth

Exit

options 3rd Board trading

Entrepreneurial off-

market exchange

Trade sales and

Mergers (up to 40%

of Exits in China)


China Start Program Highlights

1 Week

2 Accelerators

3 Cities: Beijing, Shanghai, Shenzhen

4 Pitches for investments & partners

5 Company Visits

20-30 Investors


China Start Partners


National Media Partner

- Interviews with founders &

CEOs will be taken place

during the program

- A special edition on China

Start program will be aired

nationwide to more than 1.3

billion potential viewers

CCTV - National TV tower of China


11 Sept, Monday

Beijing Campus

12 Sept, Tuesday

Beijing Campus

13 Sept, Wednesday

Shanghai Campus

14 Sept, Thursday

Shenzhen Campus

15 Sept, Friday

Shenzhen Campus

8:30-9:00

Welcome and

Orientation

9:00-10:30

Re-emergence of China

and Economic Outlook

Prof. Li Wei

8:30-9:00

Reflection Session

9:00-10:30

China’s E-commerce and

Marketing Innovation in

Digital Era

Prof. Yang Li

Morning

Company Visit

Fosun

Investment Pitch

Afternoon

Company Visit

China Accelerator

Investment Pitch

8:30-10:15

Valuation for Start-up

Companies in China

Sequoia Capital

11:00-12:30

Visit to 3 Nord Smart Home

9:00-10:30

Win in China: China Entry

Strategies & Business

Models

Prof. JI Bo

Farewell Lunch

11:00-13:00

Investment Pitch

Workshop

Bo Ji

10:30-13:00

Company Visit

JD

14:00-16:00

‘Go to China’ Strategy

Presentation and Expert

Panel Advice Session

13:30-15:30

Visit to Tencent /DJI

16:00-17:00

Feedback and Program

Evaluation

China Ready Awards

14:00 -16:00

Company Visit

Baidu

14:00-14:30

Incubator Visit

18:00-19:30

Welcome Dinner and

Guest Speakers

Pitch Preparation

14:30-16:30

Investment Pitch

16:00-18:00

Investment Pitch on

Campus

19:00-21:00

Flight from Beijing to

Shanghai

Evening

Flight from Shanghai

to Shenzhen

18:00-19:00

Networking Dinner

End of program


China Start Program Schedule

11th Sept - Beijing

Morning:

Welcome and Orientation

Re-emergence of China and Economic Outlook

Lunch:

Investment Pitch Workshop

Afternoon:

Company Visit

Evening:

Welcome Dinner and Guest Speakers

Pitch preparation



12th Sept - Beijing

Morning:

Reflection Session

China’s E-commerce and Marketing Innovation in Digital Era

Lunch:

Company Visit

Afternoon:

Incubator Visit

Investment Pitch

Evening:

Flight from BJ to SH



13th Sept- Shanghai & Shenzhen

Morning:

Company Visit

Investment Pitch

Afternoon:

Company Visit to China Accelerator

Investment Pitch

Evening:

Flight from SH to SZ



14th Sept- Shenzhen

Morning:

Valuation for Start-up Companies in China

Visit to 3 Nord Smart Home

Afternoon:

Visit to Tencent/DJI

Investment Pitch on Campus

Evening:

Networking Dinner



15th Sept- Shenzhen

Morning:

Win in China: China Entry Strategies & Business Models

Farewell Lunch

Afternoon:

‘Go-to-China’ Strategy Presentation and Expert Panel Advice

Feedback and assessment of pitches

Evening:

China Ready Awards


2nd Cohort Highlight photos


Bo Ji

Program Director

Chief Representative & Assistant Dean

CKGSB Europe

Program Director - Bio

Bo oversees CKGSB’s European office in London, with the goal of helping European

businesses to understand China and successfully doing business in this dynamic market.

His primary responsibilities are elite network management and conference speaking

throughout Europe. Bo’s global professional experience has given him a unique

perspective to essential factors of China-West relations. Innovation, leadership,

management, marketing & sales and overseas study are all topics that Bo is able to

deliver world-class, inspiring presentations on. The list of speeches he has made at

global conferences is astounding and is sure to not only captivate, but educate the

audience. Bo has a strong background in both global business and executive

education. He has led divisions at Fortune 500 companies including Monsanto, Cargill,

Pfizer, Wrigley and Mars. He has also taught Executive MBA and MBA programs at top

global business schools including MIT, NYU, INSEAD, HKUST and Tsinghua University.


Faculty Bio

Li Wei

Professor of Economics

Director of CKGSB Case Center

Director of CKGSB China Economy and

Sustainable Development Center

PhD, University of Michigan

Dr Li Wei is Professor of Economics, Director of the Case Center and Director of the

China Economy and Sustainable Development Center at CKGSB. He formerly served

as a professor at the Darden Graduate School of Business, University of Virginia.

Previously, he was a research associate at the University of Michigan's Institute for

Social Studies and taught at Duke University's Fuqua School of Business.

Li's research has been published in the Journal of Political Economy, American

Economic Review, Rand Journal of Economics, Journal of Law and Economics,

Journal of Public Economics, and the Journal of Comparative Economics. He wrote

the book Investing in Emerging Markets, published by the CFA Institute (formerly the

Association for Investment Management and Research). His research insights have

been featured in Foreign Affairs, The New York Times, The Los Angeles Times and

CNNfn.


Faculty Bio

Li Yang

Associate Professor of Marketing

PhD, Columbia Business School

Dr Li received his PhD from Columbia Business School and had taught undergraduate

and MBA classes before coming back to China. His research focuses on big data

marketing analytics, with emphases related to pricing, consumer choice, and

competitive strategy. Professor Li has published on leading academic journals such as

Management Science and Journal of Marketing Research, and reviewed for

Operations Research and Management Science. At CKGSB, Dr Li teaches marketing

management, marketing research, managerial statistics for MBAs and big data

marketing, internet marketing for Executive Education. Prior to joining business

academia, Dr. Li had earned a bachelor degree in electronics science from Peking

University, a master degree in biomedical engineering from Columbia University, and

had worked for United Nations in New York. He consulted for Tencent, Baidu and

Yonghui Groups, and currently holds a US patent.


Speaker Bios

Cherry Liu

Sequoia Capital, China

Board Member, General Manager

China Fund

Cherry Lu is a Partner of Sequoia Capital China. Prior to joining Sequoia in 2005,

Cherry worked in the healthcare industry in China and gained experience in

project management, sales and marketing, with Medtherm Instrument and

Johnson & Johnson, China. She earned an MBA from the Chinese University of

Hong Kong and a BS in Clinical Medicine from Tongji Medical College,

HuaZhong Science and Technology University. More recently, Cherry

graduated from CKGSB with an EMBA.


Speaker Bios

Carolyn Chen

Silicon Valley Bank

Managing Director, China

Carolyn Chen joined SVB in December 2013 being responsible for SVB’s business

in China. Before joining SVB, Carolyn worked with International Financial

Corporation, a private investment arm of World Bank Group, for 10 years,

focusing on direct investment and lending to private sector in manufacture,

agriculture and healthcare/education industries in China and Asia Pacific

Region. While in IFC, Carolyn also involved in IFC’s issuance and on-lending of

Panda Bond, Dim Sum Bond and Currency Swap, which were all first of its kind in

China. Before IFC, Carolyn worked for China International Capital Corporation

for three years on equity research. Carolyn obtained her MBA degree from

London Business School, and Bachelor of Economy from UIBE.


Company Visit – Fosun Investment Group


Company Visit – JD.com


Company Visit - Alibaba


Company Visit - Tencent


Company Visit – 3NOD

3nod is the world’s

largest supplier of

multimedia audio

products and a

leading overall

solution provider of

smart lifestyle

Hardware, software

and cloud tech

http://www.3nod.co

m.cn/en/GroupProfil

e.php

http://www.3nod.com.cn/en/GroupProfile.php







Accelerator Visit – UR Work


Accelerator Visit – China Accelerator


Live Pitching!


CKGSB Entrepreneur Class Fund-raising Success Stories

Ivy League classmates Company Industry Financed Amount

LIN NING Wei Piao Entertainment $225M

CHEN FENG Shi Kong Motor Motoring $125M

HUANG TIANCAI Ta Qu Retail $85M

CHEN LIJIANG A Fan Ti Education app software $60M

XUZHENG Daily Fresh O2O $31M

MI WENJUAN VIPKID Education $20M

OU YANG Wisdom Picture Location service technology $19M

WANG LIANG Yhouse Yue Hui Entertainment $18M

LI YONG Xin Ba Da Apparel supply technology $16M

JIANG HONGTAO Youxin Travel Tourism $15M

WANG NING KEEP Retail $10M

HU MAOWEI Yuedong Quan Fitness technology $9M

The Standings of the top graduates 100 days (3 months) after joining our programs in

the CKGSB entrepreneurial training program exceed a total of USD$650M+


Investment Co. Chairman/CEOs Headed By CKGSB Alumni

No. Company Name Main investment streams Size $(Bn)

1 Fosun Group Insurance, industrial relations and asset mgmt. 22.9

2 IDG Capital Partners Entrepreneur focus, technology 5.0

3 CITIC Capital Energy, manufacture, engineering, real estate 5.0

4 China Culture Industrial Investment Media, cultural art, tech., leisure and network 3.1

5 Legend Capital Foreign start-ups 3.0

6 Doll Capital Management Technology 2.8

7 GGV Capital Foreign start-ups (primarily US based) 2.6

8 SequoiaCapitalChina Start-ups, early growth stage investment 2.4

9 Fortune VC Media, Services, agriculture, green tech. 1.7

10 SCGC Innovation and technology 1.5

11 Morningside Ventures Capital General entrepreneurs 1.5

12 Cowin Capital Domestic private equity enterprises 1.5

13 CITICPE Private equity 1.4

14 SMG Technology and green energy 0.8

15 CCB international Infrastructure 0.7

16 NEW HORIZON General investments 0.5

17 Qiming Venture Partners Healthcare, IT, tech., green energy 0.3

18 Oriental Fortune Capital Healthcare, IT, Education, manufacturing 0.3

19 Northern Light Venture Capital Healthcare, comms., artificial intelligence 0.3

20 Tsing Capital Environmental protection, sustainable agriculture 0.3

21 CICC General investments 0.1

Total= $55 Billion (USD dollar)

Note: We will invite some but not all of the above investment groups to attend the investment pitch

session of the program.


Private Investment from CKGSB Alumni

1,000+ active angels

More than 50% of CKGSB’s 10,000 alumni have invested as an angel


‘Go to China’ Strategy Assessment

A unique opportunity to

present your end of program

‘Go to China’ strategy

presentation by each

participant. Advice from a

panel of experts: CEOs,

Lawyer, Accountant,

Government Official, etc.


“China-Ready” Certificate

China READY™ Certified to immerse and grow in the world’s

most exciting market


Follow-on Support


We also had lots of fun and great food!


Student Testimonials

“Changed my life; business-wise and personally. Now I need to learn

Chinese! 100% satisfaction, truly a great program.”

- Aki Soudunsaari, Naturvention, CEO, Finland

“If you want to do business in China, attend China Start first. The CKGSB

team have extraordinary access to the most powerful and influential leaders

in China. The event was demanding, but packed with learning and

commercial opportunities.”

- Tony Craddock, Emerging Payments Association, Director General, UK

“Thank you for inviting me on this program. It exceeded my expectations. I

re-adjusted my thinking about China. Prof. Ji managed the program very

well and we are looking forward to working with CKGSB in the future.”

- Rudi Kruger, iNDEXInnovation, CEO, South Africa


Success Story

Guillaume De Roquefeuil EuroPass – Founder & CEO

September 2016 China Start Participant

ABOUT EuroPass:

• B2C: Mobile ticketing platform in the first Chinese Social Network, WeChat:

proposing users info, tickets and services payable in their own currency

through mobile payment: transportation cards, museum pass, touristic

attractions, tourist experiences etc ...

• B2B: Mobile payment solution to allow Chinese travelers to pay in CNY in

Europe with their mobile and WeChat (1 million transactions/ minute in China)

Marketplace regrouping all European WeChat accounts to mutualize traffic

from touristic attractions and luxury commerce.

CHINA START RESULT:

Met with Director of WeChat Pay at Tencent HQ in Shenzhen, China during

China Start program. Establishing WeChat Pay terminals in European airports. First

in Paris Airport!


China Starters – 2016 Cohort

Yebo! World

Sweden Cybertonica

UK

Emerging

Payments

Association

UK

International

Business Times

UK

Meetup

UK

Europass

France

Radio Free

Mobile

UAE

W2 Global

UK

Givvit

UK

OurCrowd

Israel



Startntnu

Norway

Flowform

UK

Naturvention

Finland

iNDEXinnovation

South Africa

Beringer Finance

Sweden

RELAYTO

UK



Choicely

Finland

OncoStats/Sword

Health

Portugal

Digirockstars

Finland Sportywe

Finland

Banking Sector

UK

CooL Farm/

JiTT Travel

Portugal

Silk Ventures

UK


GBSN Research

Portugal

ShopRunBack

France G1ANT

Poland

Câmara de

Comércio e

Indústria Luso-

Chinesa

CCILC

Portugal



CKGSB Overview


More than 50% of CKGSB’s alumni are at the CEO or Chairman level and,

together, their companies accounted for 1/6 of China’s GDP in 2014.

6,000+ EMBA 80% above VP-level

600+ MBA 25% international

9,000+

Chinese Executive

Education >50% are CEOs & Presidents

1,500+

English Executive

Education 10% on boards of

MNCs

100+ DBA 50% from firms with

assets >$1.5Bn

CKGSB’s alumni group is recognized as one of the most exclusive in China,

with a particular focus on the “top of the pyramid”

CKGSB Network


CKGSB Selected Alumni


Attribute Success to CKGSB

Former students attribute their

success to CKGSB education in

Times Square, NYC!

Could China Start get you listed in

Nasdaq?


Program Fee

Start-up/growth company attendee pricing:

Investors, VC reps, incubators, institutions, banks, partners:

£10,000 (€ 11,500)

£4,800 (€5,500)/participant

£4,560 (€5,200) for Early Birds(prior to May 1, 2017)

50% for the 2nd person from the same company

Cost EXCLUDES air travel, accommodation, transfer to Shenzhen and meals on Wednesday


Reserve Your Place in the Future

Sign up NOW! https://chinastart-sept2017.eventbrite.co.uk

https://relayto.com/china-start/i1eV20Il

This is your chance to change your own game! Disrupt YOURSELF!

Build a greater future with China Start!

Email: [email protected] Contact: +44 (0)20 7766 8201

https://chinastart-sept2017.eventbrite.co.uk/








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china start - emerging payments association · 8 jinri toutiao 9.2 news - ... cherry worked in the...

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