Organized by:

How to sell online in China?Learning Expedition on e-Commerce in CHINA

5 days in Shanghai & Beijing

from 20th to 24th of June

Company Visits: Topic highlights:

� Connecting social media with e-Commerce

� Rise of online Group Buying Services

� Logistic aspects of e-Commerce

� Legal specificities of e-Commerce

� Entry strategies for brands & retailers

� Understand e-Consumer behaviors

e-SHOPPING

2010

2013

160

245

Million of online shoppers

Market Value

50

140

2013

2010

EUR Billions

Potential = 160 million e-Consumers + Euro 82 billion by 2011 + Will rank first by 2013

WEB460 million

users

e-Consumers

160 million

MOBILEOver 800 million

users

WEB200 million

users

Population about 300 million

Population about 800 million

WEB475 million

users

Population about 1.3 billion

The most promising market in the world

� Setup e-Commerce activities in China

� Evaluate outsourcing companies for logistics, IT, call center

� Leverage Social Media to increase sales and engage your consumers

� Analyze and understand e-Consumer behaviors in China

� The impact of Group Buying Services on e-Commerce

� Potential value of Online Private Sales for brands

� Understand legal specificities of online business in China

Topics we will cover

What will you get from this learning expedition?

� Meet e-Commerce leaders : Taobao, 360Buy, VANCL, Baidu-Rakuten…

� Learn from international brands locally involved in e-Commerce

� Visit logistics centers and call centers

� Discover startups & new trends : Groupon-like services, social shopping, mobile shopping…

� Understand new consumer trends and market potential

This Learning Expedition is designed for you

a Brand owner

If your company is: If you are working on:

a Brand Retailer

within the FMCG, Consumer Goods

or Luxury Industry

Setting up e-Commerce in China

Optimizing your multichannel strategy and

reviewing your partnerships options

Entering the Chinese market

Additional value when working with us…

� Daily briefings, debriefings, and workshop sessions

� Receive a comprehensive report at the end of the program

� Get connected with our extensive local network

� Share experiences and best practices with peers

� An experienced event management team accompany you

throughout the entire trip

PROGRAM

DAY 1

� Introduction Seminar: Chinese economy and culture in the Internet age

� Meeting with Yoox: Learn from international brand owner

� Meeting with Mecoxlane : Learn from local e-Commerce leader

� Meeting with Arvato: Visit logistics centers and call centers

� Introduction Seminar : Social Media and e-Commerce

� Meeting with Tencent: Learn from local Social Media leader

� Meeting with P1.cn: Discover a startup

� Meeting with Glamour Sales: Understand market potential

� Afterwork e-Commerce Mixer with Adidas, Sephora, Etam, L’Oreal

� Meeting with Taobao: Learn from local e-Commerce leader

� Meeting with Transcosmos: Learn from outsourcing company

� Meeting with Transasia Lawyers: Understand legal specificities of e-Commerce

in SHANGHAI

DAY 2

DAY 3

PROGRAM

DAY 1

� Meeting with VANCL: Learn from local e-Commerce leader

� Meeting with BAIDU-Rakuten: Understand new consumer trends

� Meeting with 360Buy: Learn from local e-Commerce leader

DAY 2

� Meeting with Sina Weibo: Learn from local Social Media leader

� Meeting with Netease : Learn from local e-Commerce leader

� Debriefing Seminar with L’Atelier BNP Paribas

in BEIJING

Conditions:

� 5 days in China – Shanghai & Beijing

� Included: Shanghai – Beijing transfer (by plane)

� Included: Transportation to each meeting

� Included: Lunches and 1 dinner

� Travel to China, hotels, personal expenses and personal

insurance to be booked separately

Price:

� 5,000 EUR (+ tax: 5,65%) per person

Contacts & Information:

� Contact in Paris: Sandra Edouard Baraud - +331 4316 9022

� Contact in Shanghai: Patrice Nordey - +86 21 6281 8533

� From France, a VISA is required. Simply apply for a “Tourist

Visa”, “Simple entry” and request an Invitation Letter from us.

� From other countries, please refer to your Embassy for

information

Remarks:

� As the number of attendees is limited, your registration will be

completed as soon as the payment is processed.

Cancellation Policy

� This proposal is valid until June 6th 2011.

� Only written agreement will be accepted for cancellation.

� For cancellation before June 6th 2011, cancellation

charge is 30% of the total price.

� For cancellation after June 6th 2011, no refund will be

possible.

� If the attendee cannot join the tour, your company can

send another person to replace him/her. In that case,

please notify us ASAP.

� This tour can be cancelled by the organizer if the

minimum number of attendees is not reached. The

minimum number is 7 persons.

Service conditions: Shanghai & Beijing: from June 20th to 24th

Service details

□ Mr. □ Ms

First Name Last name

Title E-mail

Phone Fax

Subscription

Subscription

By email only

Complete the current form and send it to:

eva.zhou@mail.atelier.net

□ I have read and accept the service conditions.

Signature and company’s stamp

Date

Attendees’ information

□ Mr. □ Ms

First Name Last name

Title E-mail

Phone Fax

□ Mr. □ Ms

First Name Last name

Title E-mail

Phone Fax

Order form

Company information

Company name

Phone Fax

Invoice information

Contact name Title

Invoice address

Phone Fax

E-mail

HOTELS & FLIGHTS

Two options for return flight to France:

Option 1: Return to France from Shanghai. In this option,

you should go back to Shanghai first then take the flight to

France.

Option 2: Return to France from Beijing. In this option, you

could take the flight directly in Beijing after we finish the Tour.

Shanghai Hotel

The Longemont Shanghai

No.1 Guanghua Road

北京朝阳区光华路1号How to book:

By phone: +86 10 65618833

By website: www.shangri-la.com/en/property/beijing/kerrycentre

Reference price: around 170 Euros/night

Shangri-La's Kerry Centre Hotel

Beijing Hotel

Flights

Date Flight Departure - Arrival Time

18th June (Sat) AF 112 Paris - Shanghai 13:45 - 06:40+1day

22nd June, (Wed) MU 5123 Shanghai - Beijing 19:00 - 21:25

Famous five-star hotel in Beijing which sits at

the heart of Beijing's diplomatic, commercial

and financial centre. Its situation also enables

the best effectiveness for our meetings in e-

Commerce Tour in Beijing.

No.1116 West Yan'an Road

上海长宁区延安西路1116号How to book:

By phone: +86 21 61159988

By website: www.thelongemonthotels.com

Reference price: around 130 Euros/night

Five-star hotel located in Zhongshan Park

business area in Shanghai. L’Atelier’s office is

also in the same building (office part), ensuring

a smooth organization of e-Commerce Tour

Shanghai part.

Note� Please inform us which option you choose and which date you prefer for your return flight to France, then we will recommend appropriate flight to you.

� In order to book domestic flights in China, please send us your passport scan in advance, thank you.

If you need any further information, please contact Miss Joan YANG by: Tel: +86 21 6281 0333 ext.222 or Mail: joan.yang@mail.atelier.net

For more than 30 years, L’Atelier has been working as an “innovation enabler” for international groups and mid-cap companies.

L’Atelier provides its expertise to identify and understand the major upcoming trends related to the digital economy.

L’Atelier is an independent consulting firm, part of BNP Paribas Group.

About us

San Francisco

Shanghai

Paris

Asia Regional Office:

Cloud Nine Plaza, 9/F

1118, West Yan'an Road

200052 Shanghai - China

(8621) 62818533

US Regional Office:

2415, 3rd street - suite 231San Francisco, CA 94107 - USA

1(415) 8745525

Headquarter

16, rue de Hanovre

75002 Paris – France

Partners of This Learning ExpeditionLearning Expedition on e-Commerce in CHINA

� The largest e-commerce company in China with more than 370 million users

� Operates platforms to facilitate B2C and C2C retail business

� Alipay, an escrow-based online payment platform, is the preferred payment solution for transactions on Taobao.

� Contacts level: Taobao Mall CEO

Taobao – e-Commerce leader

COMPANY PROFILE

www.taobao.com

Know more:

360Buy – e-Commerce leader

� The first e-retailer in China positioned on multiple market segments ranging from electronics, cosmetics, footwear & apparels, home decorations, etc.

� Recently raised $1.5 billion from a diverse group of investors in preparation for an initial public offering in 2013

� Contacts level: CEO and VP’s

Know more:www.360buy.com

� New leader within e-retailers for Apparel industry in China

� Plans to list shares on the Nasdaq in an initial offering in 2012

� Offer private brand fashions for men and women designed by designers from around the globe.

� Contacts level: VP’s and investors

VANCL – e-Commerce leader

COMPANY PROFILE

www.vancl.com

Know more:

Lekutian – e-Commerce leader

� The new joint venture established between the first Japanese e-commerce company Rakuten and Baidu the first search engine service in China

� Lekutian is a B2C platform. Chinese merchants can set up an online shop in the online mall to sell directly to end consumers or source products from suppliers.

� Contacts level: China CEO

Know more:http://www.rakuten.com.cn/

COMPANY PROFILE

Mecoxlane – e-Commerce leader

� First mail-order company in China, entered e-Commerce in 1999

� Leader for online sales in fashion apparel, fashion accessories, household goods, health and beauty, and pet supplies

� Developed several private apparel brands such as EUROMODA and RAMPAGE targeting white-collar women between age 20 to 35.

� Became multi-channel retailers in 2006 with the opening of its first physical store.

� Contacts level: CEO and VP’s

Know more:

www.m18.com

Netease – web portal leader

� Major information portal which recently jump into the e-commerce bandwagon with a e-commerce platform for premium and luxury products.

� Also has investment in search engine technology and massively multiplayer online gaming.

� Contacts level: VP’s

Know more:www.163.com

� Tencent QQ is China largest SNS (social network service) with over 600 million accounts and 300 million members

� Tencent QQ is a unique model of social media combining intense interactions with its users and high level of profitability (45% gross margin, USD 1billion of turnover in 2009)

� Contacts level: GM of Shanghai office (HQ in Shenzhen)

Tencent QQ – Social Media

COMPANY PROFILE

www.tencent.com/en-usKnow more:

Sina Weibo – Social Media

� Sina Weibo is a Chinese microblogging site, similar to Twitter, launched by Sina corporation, China’s biggest web portal, in 2009.

� It has more than 100 million users and millions of posts per day, and is adding 10 million new users per month.

� It has more than 60,000 verified accounts, consisting of celebrities, sports stars and other VIPs.

� Contacts level: VP’s

Know more:www.t.sina.com.cn

� P1 is a leading invite only community website for China’s rising affluent class targeting only trend forward and culturally influential young professionals.

� P1 collaborates with many of the world’s top brands to deliver interesting and exclusive experiences for their members. P1 alsohelps brands to understand new consumer trends and get in touch with social influential consumers.

� Brands include: TAG Heuer, Chanel Homme, Versace, Hennessy, Lacoste, Puma, Diesel...

� Contacts level: Founders and CEO

P1.cn - Startup

COMPANY PROFILE

www.p1.cn

Know more:

Glamour Sales - Startup

� Glamour Sales is an invite only e-Commerce site engaging in private sales of luxury products at a discounted price.

� Glamour Sales presents daily flash sales of luxury brands with discounts up to 70 percent of the market price

� Current memberships of more than 600,000 in China and Japan

� Glamour Sales has partnership with more than 350 luxury brands targeting the market in China and Japan

� Contacts level: China CEO

Know more:

www.glamour-

sales.com.cn

COMPANY PROFILE

Arvato - Logistics

� Global e-Commerce outsourcing company providing call center, CRM, IT, and logistics services for the Chinese market

� Arvato systems China was founded in Shanghai in 2000 and has set up offices in Beijing and Guangzhou.

� Arvato systems China is an important Certified Partner of IBM (China), Oracle (China) and Certified Gold Partner of Microsoft (China).

� Contacts level: China CEO

Transcosmos – Logistics

� A professional CRM and Call Center Outsource service provider which established in Feb 12th, 2006 and wholly invested by transcosmos- the No.1 Call Center Outsource Company in Japan.

� Provide a 24-hour multi-language and multi-channel service. Divided by IB and OB service types, our integrated BPO service includes Technical Support, Marketing Campaign, Customer Care, and Staff Dispatch.

� Contacts level: China CEO and VP’s

Know more:

www.transcosmos-

cn.com/en/

Know more:

www.arvatoservic

es.com.cn

� One of the leading law firms in China with representation in diverse industries including e-Commerce

� advise on a diverse range of matters including market entry, regulatory approvals, corporate structuring, intellectual property, etc .

� Contacts level: Partners

TransAsia Lawyers

COMPANY PROFILE

www.transasialawyers.com

Know more: