chimp&z inc media credentials
TRANSCRIPT
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Synergy to fulfill brand objective through effective planning and understanding of audience
behavior to achieve positive returns on Investments.
Digital is an ever
evolving market
Multi-Interest
Audience
Everythingon digital is quantifiable
Multi Screen World
(shorter Attention
Span)
ROI
Our view point on media
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Industries we cater
to
FMCG
Production Houses
Real Estate
Fashion, beauty & lifestyle
Media industry
E-commerce
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Our approach
Understanding the audience
Data driven media channel
Impact Innovation
Rich Media initiative
Social Media innovations
Performancemarketing
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Brand proposition:“Nayi Cadbury chocolairs ke liye kitna bada muh khologe?”
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• Objective:
• To maximize the reach on the social platform to leverage brand recall
• Target Audience:
Age: 15-24
Geographic: PAN India
• Solution:
Cadbury Chocolairs promoted its product “Badi Chocolairs’ through Facebook using the R&F module.
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23Mn + Impressions
Clicks 1.3Mn+
3Lac + Views
CTR 3.08%
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Campaign Idea:
#VacationsUpClose
Campaign:
Vacations Exotica being a well known player in the Travel and tourism space conducted
promotional activities on Digital.
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• Objective:
To leverage the Brand Equity using the digital platform, on understanding the shift of traditional media to digital.
• Target Audience:
Age: 28- 55
Psychographic: Working Professionals, Travellers, Vacation Enthusiast, etc.
Geographic: Metro and tier1 cities.
• Solution:
A microsite was designed where the users were directed to the microsite through the ads shown on modules like
Facebook, LinkedIn, InApp&Wap, etc.
• Gratification:
The participants with the best entries won a full expense trip to Australia, Kenya & Kashmir.
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5MN+ Impressions
Clicks 6Lac+
1.25% CTR
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Brief: MoneyGram being the official Title sponsor for ICC T20 World Cup aimed at gauging maximum eyeballs with its
branding
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• Objective:
Drive maximum participation through the campaign onto the game page.
• Target Audience:
People receiving calls from the Middle East, friends/ families of the blue collared people across PAN India.
• Solution:
• The Brand was promoted digitally using modules like Google Adwords, Affiliate, Sports Portals like Cricbuzz, Cricinfo, Sportskeeda, etc.
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13MN+ Impressions
Clicks 4Lac +
0.32% CTR
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Brief: To target the right audience in the rural markets and convey the brand offerings during the celebrations of
Ramadan
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• Objective:
The objective was to increase brand awareness, get new users and in turn increase market share
• Target Audience:
Minorities receiving calls from the Middle East, friends/ families of the blue collared people in a few specific cities
• Solution:
• Using hyper target OBD module to reach out to the minorities
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Successful Opt ins: 7,241
Market Impact:
This year the region showed a double
digit growth in transactions during
Ramadan.
84Mn+ Impressions
Views 2Mn+
1.6Lac+ Clicks
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Objective:To engage the users and increase participations in the form of UGC that were converted to Meme
on a real time
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• Campaign:
The campaign highlighted on the hypocrisy followed in the country by the politicians and highlight it portraying the views of the masses in the form of uploading real time meme on the microsite based on the
entries received.
• Target Audience:
16- 55, across Mumbai, Pune & Ahmedabad.
• Solution:
The campaign was promoted using the social platform Facebook targeted to specific brand audience.
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ii
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Celebrities
6Lac+ Clicks
Reach 10Lac+
5Lac+ Engagements
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Brief:Using local parlance, the campaign touched on all that was relevant and dear to the Bengalis, whether it
was their 'muri' and 'limericks' or their unending strikes.
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• Objective:
Maximise the reach in Kolkata & make the content viral using media modules
• Target Audience:
Age: 18-55
Geographic: Kolkata
• Solution:
Reach out to the Kolkata residents through YouTube pre roll ads
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2Lac+ Clicks
Engagements 1Lac+
3Mn+ Impressions
CTR 6.24%
3Lac+ Views
VTR 13.729%
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• Brief:
To capture the audience interested in Marathi movies through various modules and promote the movie
• Objective:
To drive maximum traffic on the YT channel/ have maximum ticket bookings through the digital promotions
• Target Audience:
Age: 16-55
Behaviour: Movie buffs, People interested in Marathi cinema
Geographic: Maharashtra, Goa & Belgaum
• Solution:
To promote the movie across the digital platforms capturing the Marathi audience and the celebrity followers using modules like Maharashtra Times, ABP Live, Loksatta and other top Marathi Publishers.
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6Mn+ Impressions
Clicks 4Lac+
7Lac+ Views
CTR 7.10%
11.24% VTR
Highest grossing Marathi movie across Maharashtra
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8Mn+ Impressions
Clicks 5Lac+
6Lac+ Views
CTR 6.18%
7.64% VTR
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• Brief:
To increase the traffic on the Brand page (Production House) and promote the movie
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• Objective:To get maximum views and eyeballs
• Target Audience:
Age: 18- 55
Behaviour: Movie buffs, people who follow bollywood and celebrities
Geograohic: PAN India
• Solution:
Drive maximum traffic on the YT channel/ have maximum ticket bookings through the digital promotions, skip
ad and in app-wap ads
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4Mn+ Impressions
Fans 33K+
9Lac Views
Engagements 40K+
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Campaign:
#BeAllYouCanBe
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• Objective:
To deliver results on Branding and simultaneously gauging sales/ conversions for the Brand.
• Solution:
Promoted the brand across modules like Facebook, Twitter, Programmatic Buying, Hotstar, etc.
• Target Audience:
Age: 18- 55
Behaviour: Movie buffs, people who follow bollywood and celebrities,
Geographic: PAN India
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13Mn+ Impressions
Clicks 17Lac+
1.32% CTR
Views 3Lac+
2.34% VTR
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Business growth:
Although being a Branding campaign, the media
activity gauged the brand a sale worth INR
3,00,000 in a period of 30
days.
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Brief: To generate maximum bookings for the brand and have maximum app downloads.
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• Objective:
To promote the packages offered by the brand using the social platforms
• Target Audience:
Age: 20- 45
Gender: Women
Geographic: Mumbai & Pune
Psychographic: Women who are fashion enthusiast, into personal care and grooming, etc
• Solution:
Promote the brand across ad modules on Facebook and YouTube in order to drive downloads.
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12K + App Installs through Facebook
1,318 Installs through Google
Close to 2,500 leads for the packages on Facebook.
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Brief: To target the right audience for brand awareness and increase walk ins to view the upcoming
property and get more bookings
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• Objective:
To have maximum site visits and property bookings.
• Target Audience:
Age: 25- 45
Geographic: Western belt of Mumbai (Boisar project); Avadi, Porur and Ambattur (Avadi project)
• Solution:
Cater to the branding as well as focusing on the Performance for the projects in Avadi(Chennai) & Boisar(Mumbai)on social platform through Facebook.
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1,557 Website
Conversions over 5 months
with a 0.1% Conversion rate.
835 Leads over 2 months with
0.1% Conversion
rate.
An average of 2 flats sold via digital media push every month
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Brief: Engage with the audience and increase footfalls to see the upcoming property with minimum
spillage
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• Objective:
To create brand presence by tapping the right audience and increase investment and site visits
• Target Audience:
Age: 30-60
Gender: Male
Geographic: Baner, Aundh, Wakad,Balewadi, Kothrud, Hinjewadi
- Mobile device: High price range phones, latest handset, High data usage, International roaming, High ARPU
• Solution:
Rich Content Messaging to reach the right audience
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Total RCM Sent 1.2Lac+
1Lac+ Successful retrievals
Unique Opt In’s 209
49 Leads generated
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Objective:
To maximize on the number of video views and shares.
UNMUTE
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• Target Audience:
Age: 18+
Geographic: Pan India
• Solution:
Widespread the message and reach out to the audience efficiently.
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https://www.youtube.com/watch?v=xaHetOhKsIA
3Mn+ Impressions
Views 3Lac+
19.8% VTR
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Campaign name:Game Of Agencies
Campaign:Showcase GOT characters in the roles of advertising agency professionals.
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• Objective:
To maximize the reach and spread it across the geographies.
• Target Audience:
Age: 18- 55
Geographic: Pan India
Psychographic: People in the advertising and media space and GOT enthusiasts.
• Solution:
Promoted the series on Facebook using precise and Hyper Targeting.
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Over 17K+ Sessions on Google Analytics in a period of
a 5 days
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Featured in:
• Adweek
• BoredPanda
• Afaqs
• Brand Equity
• Freepick, etc
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Valued Partners
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