children’s market overview 2014
DESCRIPTION
Children’s Market Overview 2014. [email protected]. Contents. 2013-Hungry sales? 2014-Where we are Picture & Activity Books Children’s & YA Fiction-An abundance of sales Children’s Non-fiction-Mining for sales Back to School-Briefly World Book Day Christmas 2014. 2013. - PowerPoint PPT PresentationTRANSCRIPT
2013-Hungry sales? 2014-Where we are Picture & Activity Books Children’s & YA Fiction-An abundance of sales Children’s Non-fiction-Mining for sales Back to School-Briefly World Book Day Christmas 2014
Contents
2013
Nielsen BookScan TCM
£1.4bn-£98m-6.5%
Source: Nielsen BookScan Weeks 201301-201352 vs. 201201-201252
2013
Children’s Printed Book Sales£308m
-£11m
-3.5%
Source: Nielsen BookScan Weeks 201301-201352 vs. 201201-201252
2013 vs. 2012
∗2012: £12m & 2.2m books
∗2013: £3.3m & 590,000 books
2013 vs. 2012
∗2012: £12m & 2.2m books
∗2013: £3.3m & 590,000 books
∗£3.8m (2012)
2013
Children’s Printed Book Sales*
£305m-£2.5m
-0.8%*Removing Susanne Collins’ Hunger Games’ sales from both 2013 and 2012
£187.9m spent on Children’s books so far in 2014
2014-Where We Are
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013
£187.9m spent on Children’s books so far in 2014
+ £16.5m
2014-Where We Are
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013
£187.9m spent on Children’s books so far in 2014
+ £16.5m
+10% in value year on year
2014-Where We Are
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013
£187.9m spent on Children’s books so far in 2014
+ £16.5m
+10% in value Year on Year
37m children’s books: over one third of all print book purchases
2014-Where We Are
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013
2014-Where We Are
+10% =
£337m
Children’s Books 2014?
2014
292,584
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014
2014
312,446
292,584
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014
2014
395,583
343,737
312,446
292,584
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014
2014
395,583
343,737
312,446
292,584
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014
Pre-School & Picture Books
∗Up 4% to £65m this year (+£2.6m)
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013
Picture books
∗Up 12% to £31m this year (+£3m)
112,590 78,411 69,740 57,298 53,856
53,685 51,829 51,670 51,485 50,033
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013
Julia Donaldson
∗ £8m in 2014
∗ £89m since records began
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014
Julia Donaldson
∗ £8m in 2014
∗ £89m since records began
∗ The Scarecrow’s Wedding sold 45,000 copies in 8 weeks
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014
Picture Book Authors
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014
£1.1m £711,000 £563,000 £336,000 £320,000
Judith Kerr Claire Freedman Oliver JeffersDavid Melling Roger Hargreaves
Pre-School & Activity books
∗Down 2% to £34m (-£658k)
109,260 92,006 68,945 46,283 45,354
Source: Nielsen BookScan TCM: 35 weeks ending 30th August
Sticker Books
Source: Nielsen BookScan TCM 5,000 data for Pre-School & Activity Books and TCM 5,000 data for Picture Books: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013
£7.6m
-22%
-£2m
Colouring Books
Source: Nielsen BookScan TCM 5,000 data for Pre-School & Activity Books and TCM 5,000 data for Picture Books: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013
£1.1m
+0.8%
+£10,000
Dinosaurs
Source: Nielsen BookScan TCM 5,000 data for Pre-School & Activity Books and TCM 5,000 data for Picture Books: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013
£1.5m
+42%
+£452,000
Pirates
Source: Nielsen BookScan TCM 5,000 data for Pre-School & Activity Books and TCM 5,000 data for Picture Books: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013
£1.6m
-4.5%
-£78,000
Children’s & YA Fiction
∗Up 9% to £68m this year (+£5.4m)
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013
Children’s & YA Fiction
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013
Children’s Fiction
Young Adult Fiction
£48m
+3%
+£1.4m
£20m
+24%
+£4m
Children’s Fiction
∗Up 3% to £48m this year (+£1.4m)
133,308 112,700 110,409 103,955 94,612
89,619 89,473 88,347 81,845 81,630Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013
Children’s Fiction
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014
£3.4m £3.3m £2.1m £2m £1.8m
Jacqueline WilsonJeff Kinney Liz Pichon Roald DahlDavid Walliams
Children’s Fiction
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014
32,382 31,428 23,098 16,924 16,403 12,490
Young Adult Fiction
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014
711,806 £4m
Young Adult Fiction
∗Up 24% to £20m this year (+£4m)
69,65379,953
101,756
59,27664,040
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013
101,170 89,869 86,981
Young Adult Fiction
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 *Including The Fault in our Stars
£2.9m £1.8m/£5.6m* £1.5m
Suzanne CollinsJohn GreenVeronica Roth
Children’s Non-fiction
∗Up 37% to £25m this year (+£6.7m)
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013
Children’s Non-fiction
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014
1,344,350 sold £6.6m
Children’s General Interest & Leisure
∗Up 108% to £11.7m this year (+£6m)
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014
1,344,350 sold-£6.6m
One Direction: £320,000+
LEGO: £434,000
Children’s General Interest & Leisure
∗Down 9% to £5.1m this year (-490k)
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013
1,344,350 sold-£6.6m
-9%
Children’s General Non-fiction
∗Up 15% to £5.3m this year (+£714k)
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014
95,990 75,052 6,581 5,992 5,767
Children’s General Non-fiction
Earth Nature & Animals
Source: Nielsen BookScan TCM 5,000 data, Children’s General Non-fiction: 35 weeks ending 30th August 2014
£400,000 +
Children’s General Non-fiction
Source: Nielsen BookScan TCM 5,000 data for Children’s General Non-fiction: 35 weeks ending 30th August 2014
Space, Stars, Planets
£235,000 +
School Textbooks & Study Guides
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013
* Up 5% to £26.3m (+£1.2m) this year
School Textbooks & Study Guides
Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013
* Up 5% to £26.3m (+£1.2m) this year
* July-August BTS season up 8% to £6m
School Textbooks & Study Guides
Source: Nielsen BookScan TCM: 8 weeks ending 30th August 2014 versus 8 weeks ending 31st August 2013
School Textbooks: Maths, Science & Technical £2m
Up 9%
+£169,000
School Textbooks & Study Guides
Source: Nielsen BookScan TCM: 8 weeks ending 30th August 2014 versus 8 weeks ending 31st August 2013
School Textbooks: Literature Arts & Humanities £2.7m
Up 9%
+£229,000
World Book Day
Source: Nielsen BookScan 35 weeks to week ending 31st August 2013
830,911 sold
Children’s book market increased by 21% WBD week
112,590 103,955 95,990
68,945
89,619
88,347
92,006
80,174 50,752 48,533
One more thing…
+10% =
£337m
Children’s Books 2014?
One more thing…
Christmas 2014