CHILDREN WORKSHOPS

TEAM 10

HECTOR TETTEY RISHØJ NARTEY

DENISA SINDAROVA

CAMILLA NORQVIST HANSEN

ARMIN CAVDAR

 

N.A.B.C. MODEL

N = NEEDS• TARGET GROUP (CHILDREN OF PRESCHOOL AND SCHOOL AGE)

• WE USED OBSERVATION TECHNIQUE

N = NEEDSWHAT ARE CUSTOMERS NEEDS IN THE AREA OF CHILDREN WORKSHOPS?

• MORE ATTRACTIVE THEMES

• ACTIVITIES FOR OLDER CHILDREN (NOT ONLY FOR CHILDREN BETWEEN 0 AND 5 YEARS)

• MORE INFORMATION ABOUT THE WORKSHOP (PROMOTION)

• MODERN INTERACTIVE FEATURES

• INFORMATION ON WEBSITE (ON-LINE RESERVATION)

• MAKE EXPOSITIONS LOWER (AT EYE LEVEL OF CHILDREN)

A = APPROACHTHEME:

HISTORICAL ADVENTURE INTO DANISH CULTRURE, WHERE YOU CAN USE ALL OF YOUR SENSES, INSIDE OF THE CHILDREN MUSEUM

• TOUCH

• SIGHT

• SMELL

• TASTE

• INTERACTIVE FEATURES (COMPUTER, TABLET….)

A = APPROACH

• DEVELOPMENT OBJECTIVES AND SOLUTIONS

• 1. HOW COULD BE THE VALUE OF THE WORKSHOP BE INCREASED IN ORDER TO ATTRACT MORE CUSTOMERS?

• 2. HOW COULD BE THE WORKSHOP STRUCTURED IN ORDER TO ATTRACT WIDER SPECTRUM OF THE TARGET GROUP?

B = BENEFITS AND COSTS

• ADVANTAGES FOR GUESTS

• EDUCATIVE

• MOTIVATION

• SOCIALIZING AND TEAM WORKING

• CREATIVITY

• FREE TIME FOR PARENTS

• SERIES OF THE WORKSHOPS, WHICH CAN BE BUILD ONE ON EACH OTHER

B = BENEFITS AND COSTS

• ADVANTAGES FOR MUSEUM

• POSSIBLE INCREASE OF INCOME

• GUESTS WILL SPEND MORE TIME IN MUSEUM = WILLINGNESS TO SPEND MORE MONEY

• POSSIBLE COOPERATION WITH KINDER GARDEN AND PRIMARY SCHOOLS = SOURCE OF STABLE INCOME

• COSTS

• NOW 30 DKK PER 3 HOURS WORKSHOP PER CHILD

• BUT WITH OUR SOLUTION WE CAN AFFORD TO INCREASE THE PRICE

C = COMPETITING APPROACHES

• COMPETITIVE ADVANTAGE

• OFFER SERVICES, WHICH CAN AFFORD EACH BUDGET

• WORKSHOPS, WHERE CHILDREN ARE SUPERVISED BY THE EMPLOYEE OF THE MUSEUM

• RAISE MORE INTEREST IN DANISH HERITAGE BY THE FREE ENTRANCE

• NOT INFLUENCED BY THE SEASON

C = COMPETITING APPROACHES

Our new competitive advantage would be to teach old stories in modern way.

(Buying behaviour is mainly influenced by children, who want to follow the nowadays trends.)

MOCK-UP

FLYER

POSTER

HOMEPAGE

USABILITY OF HOMEPAGE

• EASY AND QUICK TO USE

• EVERYBODY CAN UNDERSTAND THE NAVIGATION

• ATTRACTIVE TO LOOK AT IT

• MEMORABLE

SUMMARY

• WHEN WE SEEMED TO NATIONAL MUSEUM HAD NOTHING PARTICULARLY INTERESTING WORKSHOP FOR THE KIDS SO WE DECIDED THAT WE WOULD PLACE OUR WORKSHOP IN THE CHILDREN MUSEUM.

• IN THIS WAY WE GET THE KIDS SO THEY DO NOT COME TO EACH LOSE INTEREST IN THE WORKSHOP .

• CUSTOMER INVOLVEMENT (REVIEWS, ON-LINE REGISTRATION).

THANK YOU FOR YOUR ATTENTION!

FEEL FREE TO ASK QUESTIONS