Children’s Changing Material Culture

• https://www.youtube.com/watch?v=R46-XTqXkzE

Ever since the Industrial Revolution made the mass production of toys possible, children,

parents, manufacturers, and others have vied for control of children’s time and minds.

The “Useful” Toy

Questions to Ponder

• Who do marketers and advertisers target -- the parents, or the children?

• Have parents lost control of their chidlren’s material culture?

• What are parents’ priorities when choosing toys for their children? What are children’s priorities when asking for a toy?

• What are advertisers’ priorities?• What are cultural critics’ priorities?

Minecraft

• http://www.howtogeek.com/210923/the-parents-guide-to-minecraft/

The Gendered Toy

Lego ads

• https://www.youtube.com/watch?v=cYW_zEYtXeQ

• https://www.youtube.com/watch?v=2QjDeXENSlQ

Riley on Marketing

• https://www.youtube.com/watch?v=-CU040Hqbas

New Products and Approaches

• https://www.youtube.com/watch?v=IIGyVa5Xftw

• https://www.youtube.com/watch?v=zj--FFzngUk

• https://www.youtube.com/watch?v=XjJQBjWYDTs

What Are Advertisers Selling?

• https://www.youtube.com/watch?v=rwQqkX3qZak