1. Chiefs Creole Caf Business Proposal By Sam Engelman March 2, 2014 Business Communication

2. Table of Contents Executive Summary ..Slide 3 Introduction .....Slide 4 The Opportunity Slide 5The Current Situation Slide 6 Key Success Factors ..Slide 7 Analysis of Alternatives ....Slide 8 Strategic Solution Option ......Slide 9Benefits and Risks of the Strategic Solution Option...................Slide 10 Benefits Slide 11 Risks.Slide 12 Final Recommendation ..Slide 13 References Slide 14 Appendix: Stakeholder Synopsis..Slide 15 3. Executive Summary The importance of this business proposal is divided into four sections: Introduction Opportunity Benefits and Risks of the Strategic Solution Option Final Recommendation 4. Introduction Slated to open in December of 2014, Chiefs Creole Caf canbe very important to the Tampa Bay area based on the following two concepts: The Cajun Restaurants Purpose The Cajun Restaurants Involvement in the History Books 5. The Opportunity Since Chiefs Creole Caf wont be open in a while, the restaurants construction phase would be a great opportunity to develop options in terms of enhancing its dining ambiance. In theory, the opportunity stage can be divided into the following four concepts: The Current Situation Key Success Factors Analysis of Alternatives Strategic Solution Option 6. The Current Situation Fortunately, Mr. and Mrs. Brayboy are currently focusing on the following two areas of interest: Selecting Target Markets Implementing a Culinary Arts Programhttp://downtownstpete.ilovetheburg.com/article/BurgBits-Chiefs-Creole-Cafe-and-Sylvias-Come-toMidtown/4245http://www.tampabay.com/news/business/realestate/new -retailers-opening-on-22nd-street-s-in-stpetersburg/2142406 7. Key Success Factors The key success factors concept is divided into three parts: Entrepreneurship Experience Family-Style Cooking Family History 8. Analysis of Alternatives the alternatives to the original strategic solution option can be analyzed based on the following three items: Sponsoring Local Events Helping out in the Community Participating in Local Festivals 9. The Strategic Solution Option In order to really convince the targetmarkets into eating at Chiefs Creole Caf, I highly suggest that Mr. and Mrs. Brayboy should focus on the following three items: Live Entertainmenthttp://creolenycblog.wordpress.com/ Happy Hour Theme Nightshttp://www.oregon.gov/olcc/pages/happy_ hour_advertising_guidelines.aspxhttp://www.echox.com/Portfolio.aspx?ID=mardigras 10. Benefits and Risks of the Strategic Solution Option In order to determine whether or not the strategic solution option would be the final answer to enhance Chiefs Creole Caf, the option can be evaluated based on its advantages and disadvantages. In other words, the strategic solution option can be looked at because of the following: Benefits Risks 11. Benefits: Why someones dining experience is better at Chiefs Creole Caf than any other local restaurant? Target Markets: Anyone who lives within a five-mile radius of the Chiefs Creole Caf restaurant location (Brayboy & Brayboy, 2014).Audience Benefit # 1: History and CultureAudience Benefit # 2: Homemade Cajun cuisineAudience Benefit # 3: Live Music and Theme NightsAudience Benefit # 4: Happy Hour and Food Specials 12. Risks/Disadvantages of the Strategic Solution Option Strategic Solution Option RisksRisk # 1: Restaurant SpaceRisk # 2: Noise Level 13. Final Recommendation Mr. and Mrs. Brayboy should Visit the following three entertainment-themed restaurants: Joes Crab Shack (Clearwater)Bubba Gumps Shrimp Company (Madeira Beach)Cajun Caf on the Bayou (Pinellas Park)http://business.intuit.com/directory/infocajun-cafe-on-the-bayou-pinellas-park-fl-1https://plus.google.com/116581998 612872754850/abouthttp://www.bubbagump.com/l ocations/madeira-beach/ 14. References Brayboy, E. (2014). How to Buy Real Estate Regardless of Your Circumstances.Retrieved from http://elihubrayboy.com/ Brayboy, E., & Brayboy, C. (2014). Interview by S. Engelman. Chiefs Creole Caf Marketing Plans. Smith, K. S. (2013). New Retailers Opening on 22nd Street South in St. Petersburg. Tampa Bay Times, Retrieved from http://www.tampabay.com/news/business/realestate/new-retailersopening-on-22nd-street-s-in-st-petersburg/2142406 15. Appendix: Key Stakeholders (Husband-and-Wife Entrepreneurship) Elihu Brayboyhttp://downtownstpete.ilovetheburg.com/article/Burg-Bits-ChiefsCreole-Cafe-and-Sylvias-Come-to-Midtown/4245Carolyn Brayboyhttp://www.youtube.com/watch?v=Gs7epDWGcE U