Chichi Sponsored Call Marketing

Retail stores

Airtime loyalty

Product activation

Thomas Mkhize 28 years, Engaged Male, JHB

Buys 1 kg of meat per week

Sponsor their calls, get their ears.

Sponsored Call

Marketing

Chichi Sponsored Call helps consumer

brands acquire new customers and retain

loyal ones by sponsoring their phone calls.

Catching consumers’ attention has become

increasingly difficult with growing competition

surfacing everywhere in the market.

Everyday competitors are coming up with crazy

deals to snatch their attention away and gain

more market share, mind share and wallet share.

The winning strategy is to find big ideas that add

direct value to these consumers’ daily life,

therefore, persuading them to stick to your brand.

Instant airtime Loyalty program

Sponsored Call Marketing

The South African mobile phone market has

reached full penetration but 85% of the base

are prepaid subscribers with top-up accounts.

These are the exact same people that open

up their wallets every day to buy goods and

groceries from any brand in the market.

Jane Van Toner

29 years, Married Female, CPT

Sibongile Ngcunu

22 years, Single Female, DBN

Siphokazi Mashile

25 years, Single Female, JHB

What if we could sponsor their phone calls to grab

their attention towards our brand and keep an

ongoing conversation with them via educative

SMS-”tweet” content to keep them engaged with us?

Jane Van Toner

29 years, Married Female, CPT

Sibongile Ngcunu

22 years, Single Female, DBN

Siphokazi Mashile

25 years, Single Female, JHB

We could then start extracting very insightful

information about their preferences, their buying

behaviour and therefore instil loyalty towards our

brand in order to grow product sales.

Eats 3 Chocolate bar per week

Buys 3 packs of skin care per month

Drinks 1 can of Coke per day

To get their phone calls sponsored, customers

are encouraged to buy specific products from

specific brands as part of the loyalty program.

Instant airtime loyalty program

Upon purchase, the client’s receipt will

contain a unique code to top-up their

sponsored call account with free calls & text.

The higher the purchased good’s value, the

longer these users will be able to talk to their

loved ones through this Chichi service.

User dials the USSD string

(*134*130*Friend’s Number#) to call

his friend through ChiChi

STEP 1:

User dials the USSD String

USSD message on phone

Hey John Doe, Welcome back!

Would you like to:

1) Call

2) Text

3) Top-up your account

4) Update your profile

Chichi USSD menu is very simple & intuitive.

Customers are able to create their own user

profile, load more credit on their Chichi

account and make free calls or send free text.

User selects option 3 to top-up his

Chichi account.

STEP 3:

Loading Chichi account

USSD message on phone

Loading more credit on the Chichi account is

linked to additional purchase, in-store, of

particular products whose brand sponsor calls.

Please enter the 12 digits Chichi code

found on your receipt print:

16EG34JH67873

Thomas

UNILEVER

Audio Ad

insert.

Making a call through the sponsored call service is

intuitive by following the USSD string instructions.

Thomas dial *134*130*0721424115#

This call was sponsored by

Unilever, you too can call for

free if you buy any Unilever

ORAL CARE product.

Sponsor their calls, get their ears.

Sponsored Call

Marketing

Chichi gives to brands up to 20 seconds

audio ad space to re-inforce their brand story

in their clients’ mind before connecting calls.

Instant Airtime Loyalty Program

If you liked this presentation,

you can contact us:

Website: www.justpalm.com

E-mail: info@justpalm.com

Tel: +27 (0) 10 035 1111

Skype: JUSTPALM.com