chicago’s largest circulation jewish newsmagazine kit 2017.pdf · 2017. 10. 19. · chicago...

2017 MEDIA KIT

CHICAGO’S LARGEST CIRCULATION JEWISH NEWSMAGAZINE THE MAGAZINE OF RECORD FOR THE JEWISH COMMUNITY OF CHICAGO

If it matters to the Chicago-area Jewish community, it matters to JUF News. Published by the Jewish United Fund of Metropolitan Chicago, JUF News is the Midwest’s largest-circulation Jewish

community publication. The magazine offers features, profiles, news, and commentaries about key facets of Jewish life, learning, and culture—locally, in Israel, and around the world.

JUF News 30 S. Wells Street Chicago, IL 60606 jufnews.org 312-357-4872 [email protected] [email protected]

READERSHIP DEMOGRAPHICS & STATISTICS

MARKET PENETRATION

A GROWING POPULATION

More than 1 in 3 Jews in Chicago

get JUF News every month

Chicago Jewish households have

increased by 38% since 1982

WHERE ARE CHICAGO’S JEWS FROM?

6% New York

56% Greater Chicago/IL10% Midwest

3% West

4% South

5% Northeast

6% Other Non-USA9% Former Soviet Union

8% 5 OR LESS10% 11-20 YEARS

7% 6-10 YEARS

21% 20+YEARS

54% BORN HERE

HOW MANY YEARS HAVE YOU LIVED IN THE CHICAGO AREA?

24.04% City North7% increase since 2000

22.14% Near North28% increase since 2000

19.29% North/Far North1% increase since 2000

17.80% Northwest Suburbs<1% increase since 2000

7.98% Western Suburbs43% increase since 20006.55% Rest of Chicago4% increase since 20002.19% Southern Suburbs47% decrease since 2000

JEWISH GEOGRAPHY IN CHICAGO

JUF NEWS DISTRIBUTION & CIRCULATION, 2017

58% North Suburbs

21% Lakefront and Northside Chicago

21% Rest of Illinois

381,900 total people in Jewish households (276,800 in 1982)

City North: from the Loop through West Rogers Park. Includes north lakefront.Near North: from Evanston and Skokie through Park Ridge, including Glenview.North/Far North: from Wilmette to Wisconsin, west to include Northbrook, Deerfield, etc.Northwest Suburbs: parts of Lake County, all of McHenry County, northwest of Cook CountyWestern Suburbs: Oak Park and River Forest, plus all of DuPage and Kane countiesSouthern Suburbs: south and southwest Cook County, beyond Chicago to Indiana and Will County

19822013

44% OF CHICAGO JEWISH HOUSEHOLDS DONATE TO JUF – ALL JUF DONORS RECIEVE JUF NEWS

Monthly Print CirculationCirculation in North Shore Suburbs Alone

40,20023,300+

http://www.jufnews.org


2017 ADVERTISING & EDITORIAL DEADLINES

JANUARY

MARCH

FEBRUARY

APRIL

MAY

JUNE

JULY

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

Features: Israel ExperienceAd Space & Editorial: Dec. 2Materials: Dec. 2In Homes: Dec. 31

Features: Weddings/Relationships/ Marriage, JUF Campaign CloseAd Space & Editorial: Jan. 6Materials: Jan. 13In Homes: Feb. 7

Features: Education, Purim Ad Space & Editorial: Feb. 3Materials: Feb. 10In Homes: March 7

Features: Passover, Yom Ha’Shoah, Yom Ha’atzmautAd Space & Editorial: March 3Materials: March 10In Homes: April 4

Features: Young Adult Life, Israel Independence, ShavuotAd Space & Editorial: March 31Materials: April 7In Homes: May 9

Features: Senior Living, Schools/GraduationAd Space & Editorial: May 5Materials: May 12In Homes: June 7

Features: Health, Medicine, GeneticsAd Space & Editorial: June 2Materials: June 9In Homes: July 5

Features: Bar/Bat Mitzvah, Country Club Day (follow up)Ad Space & Editorial: July 7Materials: July 14In Homes: Aug. 8

Features: High Holidays, Sukkot, Jewish Federation Annual Meeting (pre-coverage) Ad Space & Editorial: Aug. 4Materials: Aug. 11In Homes: Sept. 6

Features: Travel, Vanguard Promo, Annual Meeting (follow up)Ad Space & Editorial: Sept. 1Materials: Sept. 1In Homes: Sept. 30

Features: Jewish Book MonthAd Space & Editorial: Oct. 4Materials: Oct. 11In Homes: Nov. 7

Features: Summer Camps, Food, ChanukahAd Space & Editorial: Nov. 3Materials: Nov. 3In Homes: Nov. 29



2017 ADVERTISING MATERIAL SPECIFICATIONS

FULL 10.125” x 11.125”

FULL WITH BLEED 11.125” x 12.25”

3/5 V 6” x 11.125”

1/4

V 4”

x 7

.3”

1/15

V

2” x

3.6

”

1/2 V 6” x 9.2”

2/5

V 4”

x 1

1.12

5”

1/10 BANNER 6” x 1.75”

1/5 H 6” x 3.6”

1/10 H 4” x 2.63”

1/15 H 4” x 1.75”

2/5 SQ 6” x 7.3”

1/5

V 4”

x 5

.46”

1/2 H 10.125” x 5.46”

1/8 SQ 4” x 3.6”

1/20 H 4” x 1.3”

1/4 SQ 6” x 5.46”

PRODUCTION REQUIREMENTSEmail ads to [email protected]

Trim size: 10.875” x 12”

Required material: Adobe PDF is the preferred format for artwork. Use the PDF/X-1a export option to create a proper PDF file for print production. PDF files should be delivered as CMYK or grayscale, fonts must be embedded, and transparent objects should be flattened. Live matter should be 1/2” from trim edges. Ads must be sent in PDF to be eligible to receive discounts. We may be able to accept other file formats. Please email [email protected] to discuss.

Specifications: Images should be composite CMYK or grayscale. Resolution for color images is 300 dpi. Resolution for grayscale images is 200 dpi.

If your ad requires formatting: Send text and any graphics via email to [email protected]. Send graphics as JPEG, TIFF or EPS at 300 dpi. Send clear instructions along with files. To insure your receipt of an ad proof, artwork must arrive at the JUF News office on or before noted deadline. Please see advertising and editorial calendar.

PRODUCTION CONTACTSRobert Feiger Publishing Director 312-357-4872, [email protected]

Lindsey Bissett Visual Communications Manager 312-357-4845, [email protected]

AD SIZES AVAILABLESizeFull pageFull page bleed 3/5 vertical1/2 vertical1/2 horizontal2/5 vertical2/5 square1/4 vertical1/4 square1/5 vertical1/5 horizontal1/8 square1/10 banner1/10 horizontal1/15 vertical1/15 horizontal1/20 horizontal

Width10.125”11.125”6”6”10.125”4”6”4”6”4”6”4”6”4”2”4”4”

Depth11.125”12.25”11.125”9.2”5.46”11.125”7.3”7.3”5.46”5.46”3.6”3.6”1.75”2.63”3.6”1.75”1.3”



2017 ADVERTISING RATES

FINE PRINTThese rates are effective for all ads to print on or after January 1, 2017, and supercede all previous rate cards. Rates are based on number of insertions advertiser schedules to run within the contract year. Advertiser’s sizes and copy may change during the course of a contract year without affecting earned frequency discount.Advertisers will be short-rated if they do not schedule the amount of insertions upon which their billing has been based. Pre-printed inserts are accepted depending on content and weight, at the discretion of the publisher. All ads must adhere to JUF News Advertising policies as stated in the “Advertising Terms & Policies” page available at jufnews.org/advertising.aspx. JUF News encourages all advertisers to participate actively in the community. Contributions to the Jewish United Fund and membership in appropriate affiliated agencies is strongly encouraged. For information about JUF’s Corporate Partners program contact Julie Ann Sklaver at 312-357-4877. Advertisers may not re-sell, donate, or transfer purchased or contracted advertising space in JUF News, The Guide to Jewish Living in Chicago, jufnews.org, juf.org/guide or oychicago.com to third parties.

SizeFull page 3/5 page1/2 page2/5 page1/4 page1/5 page1/8 page1/10 page1/15 page1/20 page

3X$3,237$2,115$1,714$1,450$939$730$497$411$326$219

6X$3,056$1,997$1,618$1,370$887$689$469$388$308$208

9X$2,887$1,880$1,523$1,289$834$649$442$365$290$195

12X$2,698$1,763$1,428$1,208$783$608$398$343$272$161

Color+$400+$260+$220+$180+$130+$100+$70+$55+$40+$25

1X$3,596$2,351$1,904$1,612$1,043$811$553$456$363$241

JUF NEWS ADVERTISING RATES

ADVERTISING CONTACTSRobert Feiger Advertising Sales 312-357-4872, [email protected]

Marie Lewis Not-For-Profit Advertising Sales 312-357-4867, [email protected]

TERMS & COMMISSIONSAdvertising Agencies: Commission of 15% is allowed to recognized agencies who provide camera-ready artwork. Insertion orders are required.

Not-For-Profit Organizations: A 20% discount on space charges is available to 501(c)3 not-for-profit organizations. Proof of non-for-profit standing as certified by a letter from the Internal Revenue Service is required. Not-for-profit organizations do not qualify for additional agency discounts. Contact your account executive for more information.

Payment Policies: Accounts over 30 days late will be considered past due. JUF News reserves the right to cancel future advertising for non-payment on past due accounts. In this case, advertiser will be short-rated for previous advertisements, and will also be required to prepay all future ads until credit is re-established.



2017 ONLINE ADVERTISING

JUFNEWS.ORG 16,000 pageviews monthly* Mobile responsive site

Website of JUF News. Covers local, national, and international news stories, features, and profiles on a wide array of topics facing the Jewish community.

Banner Ad: 1 ad available/month — $1,000/month Must be provided in two sizes: 728w X 90h pixels and 320w X 100h pixels Box Ad: 3 ads available/month — $250/month 380w X 320h pixels

*based on November 2016 data

OYCHICAGO.COM 9,000 visitors monthly* Mobile responsive site

Oy!Chicago—a special project of the Jewish United Fund of Metropolitan Chicago—is a living journal of personal stories, a catalog of Jewish (and Jew-ish) perspectives on a variety of interests and a showcase of up-and-coming local Jewish young adults and ideas.

Banner Ad: 1 ad available/month — $500/month Must be provided in two sizes: 728w X 90h pixels and 320w X 100h pixels Box Ad: 2 ads available/month — $115/month 380w X 320h pixels

BANNER AD

BOX AD

BANNER AD

BOX AD

PRODUCTION & ADVERTISING CONTACTSRobert Feiger Advertising Sales 312-357-4872, [email protected]


MATERIAL REQUIREMENTS • All ads are color • 72 dpi • RGB • Must be supplied in JPEG, GIF

or PNG format • Maximum file size per ad =

no more than 150 kb each• Email ads to [email protected]

Due to space limits on our web sites we will sometimes place two ads in the same space, and they will appear at random when the page refreshes. Advertisers will be notified prior to this happening.



http://www.oychicago.com

mailto:oychicagoads%40gmail.com%20?subject=oychicago.com


2017 ADVERTISING TERMS & POLICIES

The Jewish United Fund of Metropolitan Chicago appreciates the support of companies and organizations that advertise in JUF News, The Guide to Jewish Living in Chicago and JUF’s other media channels. JUF publications are intended to serve the community and reflect JUF’s mission to help people in need, create Jewish experiences, and strengthen community connections.

JUF reserves the right to determine what messaging, in whole or in part, is appropriate for our media and will reject advertisements deemed misleading, inflammatory or otherwise detrimental to JUF’s mission.

Please respect the following policies, which have been established by JUF’s Resource Development Policy and Marketing & Communications committees:

FUNDRAISING POLICIES • Given the primacy of JUF’s community-based fundraising objectives,

advertisements with a fundraising purpose will be evaluated according to JUF’s current Resource Development Policy Guidelines. (juf.org/pdf/news/resource_development_policy_guidelines.pdf)

• To reinforce the centrality of the community campaign and minimize overlap, will not accept advertisements from JUF-funded organizations for fundraising events that take place during the JUF Campaign Period (April 3-June 14, 2017). We also cannot accept ads during the JUF Campaign Period for fundraising events that occur outside the specified period.

• Advertisements that appear outside the JUF Campaign Period may list ticket or meal prices, minimum donation and giving level to attend an event up to $100. Advertisements may never solicit sponsorships, tickets or meal prices, or giving levels over $100.

• We do not accept advertisements that solicit limited or unlimited donations.

• Advertisements cannot solicit membership in a giving society/group or include a list of participants and/or their gifts to the organization.

OTHER POLICIES• Synagogues can list membership rates and High Holiday ticket prices,

and day schools can list tuition prices. Other kinds of memberships may not be listed if they exceed $100 per person annually.

• We only publish matchmaking advertisements from sources that honor requests to limit matches between Jews.

• Food/restaurant advertisements should not mention “traif” (pork, shellfish, etc.).

• We do not accept election-connected political advertisements.

• We will assess advertisements promoting a particular political or ideological position with regard to facts, tone and communal norms. If we accept such an ad, we will clearly identify it as a paid advertisement.

• We reserve the right to place the words “paid advertisement” above an advertisement that appears similar to editorial copy and layout.

• Advertising space may not be donated, transferred or re-sold to third parties.

• Ads placed by clergy that promote services related to Jewish ritual and practice can only be placed by those who are members in good standing with mainstream Jewish clerical organizations (e.g., Chicago Board of Rabbis, Chicago Rabbinical Council, Cantors Assembly and equivalents in other locales).

• Advertisements for JUF agencies and beneficiaries must adhere to JUF brand standards, including the following language: “A partner with the Jewish United Fund in serving our community,” as agreed in JUF’s Resource Development Policy Guidelines.

TERMS & COMMISSIONS Advertising Agencies: Recognized agencies that provide camera-ready artwork are allowed commission of 15%. Insertion orders are required.

Not-For-Profit Organizations: 501(c)3 not-for-profit organizations that show proof of nonprofit status can receive a 20% discount on space charges. Not-for-profit organizations do not qualify for additional agency discounts.

Payment: Pre-payment is required for an advertiser’s first placement in JUF News, after which normal credit procedures may be established. Payment is due within 30 days. JUF News reserves the right to cancel future advertising for non-payment on past due accounts. Advertisers will be short-rated for previous placements, and will need to prepay future ads until credit is re-established.

Placement: Ads are accepted and positioned at the discretion of the publisher. The advertiser assumes full responsibility for the content of all advertising space. We will be under no liability for failure, regardless of circumstances, to insert any advertising. Ads or copy that arrives after our published deadlines may not be allowed. This includes all ads and copy that fail to meet policies and standards.


http://juf.org/pdf/news/resource_development_policy_guidelines.pdf


2018 GUIDE TO JEWISH LIVING IN CHICAGO: PRINT EDITION

PUBLICATION DATES & DEADLINES The Guide to Jewish Living in Chicago is produced annually by JUF News and is published by the Jewish United Fund of Metropolitan Chicago. Its circulation is 45,000 copies, which are mailed to Jewish homes (contributors to the Jewish United Fund), synagogues, Jewish conventions, festivals, and major hotels throughout Chicagoland, including selected community centers, libraries, bookstores and shops. It will arrive in homes in February 2018 and be continuously available in the Metropolitan Chicago area throughout the year.

Space deadline: November 17, 2017 Art deadline: December 1, 2018

PRODUCTION REQUIREMENTS Email ads to [email protected]

Required material: Adobe PDF is the preferred format for artwork. Use the PDF/X-1a export option to create a proper PDF file for print production. PDF files should be delivered as CMYK or grayscale, fonts must be embedded, and transparent objects should be flattened. Live matter should be 1/2” from trim edges. Ads must be sent in PDF to be eligible to receive discounts. We may be able to accept other file formats. Please email [email protected] to discuss.

Specifications: Images should be composite CMYK or grayscale. Resolution for color images is 300 dpi. Resolution for grayscale images is 200 dpi.

If your ad requires formatting: Send text and any graphics via email to [email protected]. Send graphics as JPEG, TIFF or EPS at 300 dpi. Send clear instructions along with files. To insure your receipt of an ad proof, artwork must arrive at the JUF News office on or before noted deadline.

Please note: ad sizes and prices for the Guide to Jewish Living are different from those of the JUF News.

TERMS & COMMISSIONSAdvertising Agencies: Commission of 15% is allowed to recognized agencies (insertion orders required).

Invoices are payable within 30 days of contract date. Prepayment from new advertisers is requested.

ADVERTISING POLICIESAcceptance of all advertisements is subject to approval of the publisher. Advertiser assumes full responsibility for content of all advertising space. Sales representatives are not authorized to make any representation about editorial content.

Advertiser or agency agrees that the publisher will be under no liability for the publisher’s failure, regardless of circumstances, to insert any advertising.

PREFERRED POSITIONSContact your sales representative for availability and prices. With the exception of the premium positions offered, the publisher does not guarantee the position of any advertisement in the magazine. However, when possible, the publisher will strive to satisfy position requests. Ads received after the deadline will be placed at the discretion of the publisher.

DIMENSIONS & RATESSizeFull* 2/3 Pg (H)2/3 Pg (V)1/2 Pg (H)1/2 Pg (V)1/3 Pg (Q)1/3 Pg (V)1/6 Pg (H)1/6 Pg (V)1/12 Pg

Depth10”7.5”10”4.875”7.5”4.875”10”2.375”4.875”2.375”

B/W Rate$2,775$2,150$2,150$1,530$1,530$1,130$1,130$583$583$312

2C Rate$2,855$2,225$2,225$1,590$1,590$1,207$1,207$660$660$388

4C Rate$3,063$2,433$2,433$1,795$1,795$1,413$1,413$864$864$592

Width7”7”4.625”7”4.625”4.625”2.25”4.625”2.25”2.25”

*Full w/bleed = 8.5” x 11.25”, page trimmed to 8” x 10.75”

PRODUCTION & ADVERTISING CONTACTSRobert Feiger Advertising Sales 312-357-4872, [email protected]



chicago’s largest circulation jewish newsmagazine kit 2017.pdf · 2017. 10. 19. · chicago...

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