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Enabling Growth on the Cloud (Salesforce for Nonprofits, Google Apps) Ben Prozinski Nonprofit Practice Manager [email protected] Twitter: @benprozinski

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Page 1: Chicago COUNTS Salesforce

Enabling Growth on the Cloud (Salesforce

for Nonprofits, Google Apps)

Ben Prozinski

Nonprofit Practice Manager

[email protected]

Twitter: @benprozinski

Page 2: Chicago COUNTS Salesforce

Bio – Ben Prozinski

• Nonprofit Practice Manager @ Etherios

• 10 years in IT consulting

– CRM (Oracle CRM, Microsoft CRM, Salesforce)

– QA software testing

• Technology enthusiast

• Summer volunteership for Aspiritech and

many years in nonprofit organizations

Page 3: Chicago COUNTS Salesforce

Agenda

• Salesforce

- Nonprofit Edition (Donations, Services,

Collaboration)

• Google Apps

- Nonprofit Edition (Email, Documents)

• Aspiritech

Page 4: Chicago COUNTS Salesforce

Who is Salesforce.com?

Page 5: Chicago COUNTS Salesforce

200,000+ hours

community service

9,000+

non-profit clients

$20 million +

grants

1%Time

Equity

Product

Page 6: Chicago COUNTS Salesforce

Technology is moving to the Cloud

1960’s

Mainframe

1980’s

Client/serverToday

Enterprise Cloud

Computing

Page 7: Chicago COUNTS Salesforce

The Cloud Computing Model

Multi-tenant

Enterprise solution and service for

all customers

Automatic Upgrades

Pay-as-you-go

Real-time

IDC White Paper sponsored by Salesforce.com: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”, Doc # 219965,

September, 2009

Page 8: Chicago COUNTS Salesforce

Cloud Delivers Lower Total Cost of

Ownership

No Upfront License Fees

No Hardware Infrastructure

Lower Implementation Costs

Free Upgrades

No Ongoing Maintenance Fees

Predictable

1Source: Yankee Group: Hosted vs. Premise based Sales Solutions: TCO and Trade Offs

Cloud Computing: 46%

Lower TCO1

On Premises = Hidden

Costs

Hardware

Consultants

Infrastructure

Dedicated Staff

Upgrades

Licenses

Page 9: Chicago COUNTS Salesforce

Product Donations and Discounts Driving Huge Impact

Nonprofit Customers

9,000+9,000+

CY2010CY2009CY2008CY2007CY2006CY2005CY2004CY2003CY2002

Page 10: Chicago COUNTS Salesforce

Salesforce.com/Salesforce.com Foundation ClientsNonprofit clients benefit from a broad innovation pool

+ 9,000 NPO’s

Page 11: Chicago COUNTS Salesforce

Paying Customers

Strong Growth In New Customers

72,500+72,500+

Page 12: Chicago COUNTS Salesforce

Serving Nonprofits of Every Shape and Size

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And Across Every Segment

Health & Human Services

Arts & Culture

Environment & Animal

Public / Social Benefit

Education

Faith-Based

Wildlife Victoria

Heal the Bay

Rainforest Alliance

Nature Conservancy

Little Kids Rock

Bay Area Video Coalition

Arts & Bus. Council of Greater Philadelphia

Tibet House

Cross-Cultural Solutions

KIPP

New Leaders for New Schools

Breakthrough Collaborative

Villanova

Northeastern

American Thoracic Society

Union Rescue Mission

Family Service Agency SF

United Way

Susan G Komen

National Council on Aging

Npower

Taproot

Donors Choose

Center for American Progress

Points of Light Foundation

Christian Broadcasting Network

First Church of Christ Scientist

Austin Stone Community Church

Mizel Museum

Stadia New Church Strategies

Page 14: Chicago COUNTS Salesforce

Salesforce Demo Login

Page 15: Chicago COUNTS Salesforce

Fundraising in the Cloud

Donors & HouseholdsEverything you need to know about every

donor – all in one place

AffiliationsLearn how everyone is connected to make

stronger connections with your supporters

Marketing & LeadsRun and track campaigns across all

channels and know where to invest next

Donations & Recurring GiftsManage one-time and recurring donations

from pledge to collection

ECommerceQuickly set-up and manage online

payments from your donors

Real-time AnalyticsMove with speed and efficiency with the

insight you need to stay on track

Email & ProductivityWork seamlessly with the tools you already

use everyday

Content LibraryNo more aimless searching…all of your

collateral, right at your fingertips

Social Media IntegrationWherever your supporters are, you’ll be there.

Join the conversation

Volunteer & Event ManagementSet-up volunteer tracking and events with the

most usable CRM for nonprofits

Page 16: Chicago COUNTS Salesforce

Nonprofits Managing Every Kind of

Mission

Recruit, Train and Support Tomorrows Education Leaders

Manages program participants through the complete program cycle

ensuring increased program effectiveness

Connect Homeless With Care to Get Into Housing

Track and manage services delivered at events connecting thousands of

volunteers with thousands of individuals

Transform College Prep Education at Low Income School

Provides a platform for students, faculty, parents and advisors to engage

and manage the education process

Identify and Support Social Entrepreneurs Globally

Manage 9 programs globally to empower with tools needed to become

Changemakers and measure performance quickly

http://www.salesforcefoundation.org

Page 17: Chicago COUNTS Salesforce
Page 18: Chicago COUNTS Salesforce

Yesterday’s Support Center Needs to Evolve

Support Center

Companies invested

here:

Constituents (Clients, Donors, Partners)

are here:

Community

Sites

Page 19: Chicago COUNTS Salesforce
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Center for Employment Opportunities Helps Formerly

Incarcerated Find Long-Term Employment

Easily implemented total solution for case

management, workflow, and reporting

Customized to manage varied program requirements

and enhanced case management

Provides better support because now able to follow

the progress of program

Reports are easily accessible, providing faster

response to placement and retention trends

Page 21: Chicago COUNTS Salesforce
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Today, It’s Impossible To Stay On Top of Everything

Development

Donations

Donors

Page 23: Chicago COUNTS Salesforce

Bob IgerCEO, The Walt Disney CompanyFortune Brainstorm Tech 2009

On Facebook, The Insights Come To

You

Page 24: Chicago COUNTS Salesforce

With Chatter, Organization Insights

Come To You

People Documents Apps

Mark Silber

Qualcomm

Page 25: Chicago COUNTS Salesforce
Page 26: Chicago COUNTS Salesforce

Traditional Platforms Are Too Expensive, Complicated &

Slow

Too Expensive

1

2

3

4

5

6

Upgrade

Integrations

Upgrade

Software

Performance

TuningPatchin

gInstall Software

Set Up

Environments

Too Complicated Too Slow

Page 27: Chicago COUNTS Salesforce

Force.com Is A Better Way

Open your browser… and we take care of the rest.build your apps…

Network

Storage

Operating System

Database

App Server

Web Server

Data Center

Security

Sharing

Integration

Customization

Web Services

API

Multi-Language

Authentication

Availability

Monitoring

Patch Mgmt

Upgrades

Backup

NOC

Page 28: Chicago COUNTS Salesforce

Extending Salesforce for Donations

and Nonprofit Management

Page 29: Chicago COUNTS Salesforce

Complete Visibility

For Management Team

Source: Salesforce.com Customer Relationship Survey conducted June 2009, by an independent third-party MarketTools Inc on

6,000+ Customers randomly selected.

Liz Herbert

Forrester Research

Consumer

Web

Content Library

Donors &Constituents

Email & Productivity

Easy to Use

like the Consumer Web

Usability

Adoption

Visibility

Action

What Drives Adoption? “Easy to Use”

Page 30: Chicago COUNTS Salesforce

Check out the Nonprofit Starter Pack

• Manage complex relationships with

individuals and households

• Maximize the value of your relationships

by tracking affiliations

• Easily create recurring donations and

eliminate tedious manual entry

What is the Nonprofit

Starter Pack?

Implementation tool to get

up and running fast

Find out if the Nonprofit Starter Pack is right for you. Visit:

www.salesforcefoundation.org/products/nonprofit_starter_pack

http://www.salesforcefoundation.org

Page 31: Chicago COUNTS Salesforce

Google Apps

[email protected]

• Email

• Calendar

• Docs

• Sites

• Chat

• Google Voice

Page 32: Chicago COUNTS Salesforce

Bottom Line for Nonprofits

• Salesforce nonprofit edition is free for first 10

users licenses

- Enterprise Edition $125 /user/month

- $15,000 per year savings

• Google Apps nonprofit edition is free for first

50+ user licenses

- Premier Edition $50 /user/year

- $2,500 per year savings

Page 33: Chicago COUNTS Salesforce

Aspiritech NFP

• Community – Training and vocational rehabilitation (VR) for adults with higher functioning autism (HFA) and Aspergers’s Syndrome

• Services – Software testing for application development companies and other nonprofits

http://www.aspiritech.org

• Salesforce

• Google Apps

• Google Voice

• Google Places

• LinkedIn

• YouTube

• Facebook

• Twitter

• Techsoup.org

• …more

Page 34: Chicago COUNTS Salesforce
Page 35: Chicago COUNTS Salesforce

NFP Resources

• Salesforce Foundationwww.salesforcefoundation.org- Chicago Non-profit User Group (Chicago NPUG)

meeting on September 21st

• Google Appswww.google.com/apps/intl/en/nonprofit

• Democracy in Action (Salsa)- www.salsalabs.com

• Techsoup.org