The Social You:Position Yourself for Success

Jason M. BaumannFounder & Chief Strategist | Boxless Media

www.boxlessmedia.com

Personal Branding

IdentifyDefineLive

Why Social Media

“There is No Greater Place to Build a Brand

than on Social Media.”

Social Media Numbers

1.23 Billion Monthly Active Users on Facebook

244 Million Monthly Active Users on Twitter300 Million Users kinda on Google+

277 Million Users on LinkedIn2,996,749 Users in Chicagoland Area34,836 Attorneys in Chicagoland Area4,374 Recruiters/Legal Recruiters in CA

The Social Revolution

Social Media is Taking Over Business

▪ Social Media Marketing▪ Social Selling / Sales 2.0

▪ Social Recruiting

Social + ____________________

▪ Social Customer Service

The Genesis of Talent Research

YOUR NAME HERE

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Google Yourself FirstFix any issues…

▪ Secure data sources▪ Remove questionable sources▪ Flood with positive content

Platform: Facebook

Facebook is the largest of all social media platforms Current Numbers

1.23 billion monthly active users 757 million daily active users Most popular age group is 25 to 34 (29.7% of FB users)

It is okay to be personal on Facebook Are Your Privacy Settings Correct? Have You Enabled Timeline Review? Facebook accounts vs. pages

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Learn about your FB privacy

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Start with your future posts.

Set a globalpreset or youhave to do itfor each post.

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Use the ActivityLog to changeprevious posts.

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View your profilein the eyes of thepublic or any other specific user.

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Platform: Google+

Google+ is one of the most important platforms becauseof its relationship with Google Search / SEO

Current Numbers 540 million active users 300 million active users using the stream > 1.5 billion photos uploaded weekly

Amazing features include: Communities, Hangouts, Pages, Authorship andIntegration with Google Search

Recommendation

Engage on Google+Google+ Engagements

▪ Create & maintain professional image▪ Positive, indexed content▪ Content can be private but should

not be, because it’s Google

Platform: Twitter

Information spreads faster on Twitter than any other medium – even faster than an earthquake.

Current Numbers 560 million active users 342,000 tweets are shared each minutes

Micro-blogging site limited to 140 characters Originally designed for the mobile only Twitter is about conversation Twitter has a brand new look to be more

user-friendly (Facebook-like)

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Engage on TwitterTwitter Engagements

▪ Create a professional profile▪ Create positive content▪ Join conversations with hashtags

Platform: LinkedIn

LinkedIn is the new face of business networking Current Numbers

277 million active users 35+ is the most popular age group on LinkedIn 2,996,749 Users in Chicagoland Area 34,836 Attorneys in Chicagoland Area 94% of Recruiters use LinkedIn to vet candidates 100% of the Top 50 US Law Firms have a LI page Mobile LinkedIn users fill out an average

of 44,000 job apps daily

LinkedIn is about making connections Get involved with posts and groups

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Build a Professional ProfileProfiles starts a complete profile• Fill out entire profile• Click “Complete your profile” until the

button disappears

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Build a Professional ProfileUse a professional headshot or similar• No pets (unless you’re a vet)• No group shots• No children, babies, family pictures• No unprofessional pictures• No logos or avatars

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Build a Professional ProfileThe most important text is your summary• Never link the summary empty• Take advantage of the 2000 characters• Write for recruiters and their systems• Share specific accomplishments• Break it up visually

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Build a Professional ProfileInclude what you want recruiters to see• Don’t list your high school summer job• Include successes with jobs• Include volunteer experiences• Include skills/languages/interests/etc.• Seek out recommendations

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Research Future Employers

Research all of their social pages Look for connections with their

employees Seek referrals from employees Be an educated interviewee

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Build a Professional NetworkThe Bigger the Better…

▪ 1st, 2nd and 3rd Degrees of Connects▪ Use connection requests▪ Use “Get Introduced” buttons

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Engage on LinkedIn

Those who ENGAGE

will be FOUND

Tips from Recruiters/Others

“Warm usually trumps cold” “Bad social media can kill a referral” “If my software doesn’t find you, I

probably won’t find you”

Wrap Up

1. Google yourself before the recruiters do2. Learn about and fix your Facebook privacy3. Engage on Google+4. Engage on Twitter5. Build a professional profile on LinkedIn6. Research future employers7. Build a professional network8. Engage on LinkedInSIMPLY PUT…Check and Fix then Create and Engage

Contact Me for Help

Jason BaumannFounder and Chief Social Strategist

Boxless Media700 South Clinton Street, Chicago, Illinois 60607(773) 313-3530 Ext. 101

Twitter: @BoxlessMedia / @jbaumannEmail: jb@boxlessmedia.comWebsite: www.boxlessmedia.comBlog: www.denythebox.com