chennai newspaper weekly ppt from 1st to 7th aug'14

Ad Trends For Chennai 1st to 7th August 2014

Ad Trend

1st Aug Chennai TOI| Source TC&S

4% 4%

27%

65%

0%

10%

20%

30%

40%

50%

60%

70%

FULL PAGE HALF PAGE QUARTER PAGE SMALL

Ad Size

NA =Not Applicable ( No Ad Position available as it is a Full page Ad )

28%

24% 16%

8%

4%

4%

4%

4%

4% 4%

Ad Trend-1st Aug

ONLINE SHOPPING WEB SERVICES

EDUCATION TEXTILE & CLOTHING

BANKING/FINANCING/INVESTMENT PERSONAL ACCESSORIES

OTHERS COMPUTERS

AGRICULTURE FOOD & BEVERAGES

4%

12%

23%

31%

4%

4%

15%

4% 4% Ad Position

BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE LEFT CENTRE RIGHT NA TOP RIGHT

Ad Trend

15%

15%

13%

13%

11%

9%

8%

8%

4% 4%

Ad Trend-2nd Aug

DURABLES SERVICES TEXTILE & CLOTHING

REAL ESTATE HOUSEHOLD PRODUCTS PERSONAL ACCESSORIES

ONLINE SHOPPING WEB EDUCATION AUTOMOBILES

COMPUTERS

2nd Aug’14 Chennai TOI| Source TC&S

2%

13% 16% 22%

48%

0%

10%

20%

30%

40%

50%

60%

BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL

Ad Size


11% 8%

14%

16% 11%

5%

5%

13%

5%

2% 13% Ad Position

BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE LEFT CENTRE RIGHT NA TOP CENTRE TOP LEFT TOP RIGHT

Ad Trend

21%

18%

14%

11%

7%

7%

7%

7%

4% 4%

Ad Trend-3rd Aug

TEXTILE & CLOTHING PERSONAL ACCESSORIES SERVICES

HOUSEHOLD PRODUCTS PERSONAL HEALTHCARE OTHERS

TELECOM PRODUCTS ONLINE SHOPPING WEB AUTOMOBILES

FOOD & BEVERAGES

3rd Aug’14 Chennai TOI| Source TC&S

3% 6% 9% 9%

72%

0%

20%

40%

60%

80%


Ad Size

3%

9%

9%

41%

6%

13%

6%

3% 6%

3% Ad Position

BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE RIGHT NA TOP TOP LEFT TOP RIGHT


Ad Trend

4th Aug ‘14 Chennai TOI| Source TC&S

7%

50% 43%

0%

10%

20%

30%

40%

50%

60%

BANNER QUARTER PAGE SMALL

Ad Size

7%

14%

7%

57%

7% 7%

Ad Position

BOTTOM BOTTOM CENTRE BOTTOM LEFT

BOTTOM RIGHT CENTRE CENTRE RIGHT


29%

14%

14%

14%

7%

7%

7%

7%

Ad Trend-4th Aug

SERVICES ONLINE SHOPPING WEB

EDUCATION MEDIA

PERSONAL CARE HAIR CARE

FOOD & BEVERAGES BANKING/FINANCING/INVESTMENT

Ad Trend

39%

22%

11%

11%

6%

6%

6%

Ad Trend-5th Aug

ONLINE SHOPPING WEB SERVICES

BANKING/FINANCING/INVESTMENT EDUCATION

PERSONAL CARE OTHERS

M-COMMERCE

5th Aug’14 Chennai TOI| Source TC&S

6%

17% 11%

67%

0%

20%

40%

60%

80%

BANNER FULL PAGE QUARTER PAGE SMALL

Ad Size

11%

22%

22% 11%

6%

6%

11%

6% 6%

Ad Position

BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT

CENTRE CENTRE LEFT CENTRE RIGHT

NA TOP TOP RIGHT


Ad Trend

17%

17%

17% 11%

11%

6%

6%

6%

6%

6%

Ad Trend-6th Aug

SERVICES ONLINE SHOPPING WEB AUTOMOBILES

TELECOM PRODUCTS TEXTILE & CLOTHING PERSONAL CARE

EDUCATION COMPUTERS OTHERS

PERSONAL ACCESSORIES


5% 5% 11%

16%

63%

0%

20%

40%

60%

80%


Ad Size

16%

16%

5%

16% 5% 5%

21%

5% 5%

5% Ad Position

BOTTOM BOTTOM CENTRE BOTTOM LEFT

BOTTOM RIGHT CENTRE CENTRE LEFT

CENTRE RIGHT NA TOP CENTRE


Ad Trend

25%

17%

17%

13%

4%

4%

4%

4%

4%

4% 4%

Ad Trend-7th Aug

SERVICES ONLINE SHOPPING WEB EDUCATION

PERSONAL ACCESSORIES AUTOMOBILES COSMETICS

M-COMMERCE AGRICULTURE CORPORATE/BRAND IMAGE

PERSONAL CARE TEXTILES


4% 8%

20%

68%

0%

20%

40%

60%

80%

FULL PAGE HALF PAGE QUARTER PAGE SMALL

Ad Size

8%

24%

32%

12%

12%

4% 4%

4% Ad Position

BOTTOM BOTTOM LEFT BOTTOM RIGHT CENTRE

CENTRE RIGHT NA TOP CENTRE TOP RIGHT


Weekly Ad Trend

18%

15%

9%

9% 8%

5%

5%

4%

4%

4%

22%

1st to 7th Aug

SERVICES ONLINE SHOPPING WEB TEXTILE & CLOTHING

EDUCATION PERSONAL ACCESSORIES DURABLES

HOUSEHOLD PRODUCTS AUTOMOBILES REAL ESTATE

M-COMMERCE OTHER

1st to 7th Aug’14 Chennai TOI| Source TC&S

3% 8% 9%

21%

60%

0%

20%

40%

60%

80%


Ad Size

8%

9%

15%

27%

9% 3%

10%

8%

1% 3%

2%

7% Ad Position

BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT

CENTRE CENTRE LEFT CENTRE RIGHT FULL PAGE

TOP TOP CENTRE TOP LEFT TOP RIGHT


Ad Trend For Online Shopping Web Sector

0%

5%

10%

15%

20%

25%

30%

Day wise Trend

13%

9%

13% 13%

9%

4%

9% 9%

13%

9%

0%

5%

10%

15%

20%

6 13 17 19 23 26 28 29 30 40

Page No’s

Top 10 Page no’s

41%

59%

Page Type

LHP

RHP

7%

38%

28%

10% 10%

0%

10%

20%

30%

40%

BOTTOM CENTRE

BOTTOM LEFT BOTTOM RIGHT CENTRE LEFT CENTRE RIGHT

Ad Position

1st to 7th Aug ‘14 Chennai TOI| Source TC&S

1st Rank

Ad Trend For Education Sector

0% 5%

10% 15% 20% 25% 30% 35% 40%

Day wise Trend

11%

28%

17% 17%

6% 6% 6% 6% 6%

0%

5%

10%

15%

20%

25%

30%

1 3 5 7 22 27 30 36 41

Page No’s

Top 10 Page no’s

17%

28% 28%

17%

11%

0%

5%

10%

15%

20%

25%

30%

BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE RIGHT

Ad Position

17%

83%

Page Type

LHP

RHP


2nd Rank

Ad Trend For Personal Accessories Sector

7% 7% 7% 7% 7%

14%

21%

14%

7% 7%

0%

10%

20%

30%

40%

50%

3 7 9 11 17 23 25 27 33 38

Page No’s

Top 10 Page no’s

13%

7%

33%

7% 7%

27%

7%

0% 5%

10% 15% 20% 25% 30% 35%

BOTTOM CENTRE

BOTTOM LEFT

BOTTOM RIGHT

CENTRE CENTRE LEFT

CENTRE RIGHT

FULL PAGE

Ad Position 7%

93%

Page Type

LHP

RHP


3rd Rank

0% 5%

10% 15% 20% 25% 30% 35% 40%

Day wise Trend

Ad Trend For Services Sector

8%

12% 12%

8%

20%

12%

4%

8% 8% 8%

0%

5%

10%

15%

20%

2 3 5 9 25 27 36 40 41 42

Page No’s

Top 10 Page no’s

3% 3%

20%

31%

17%

3%

14%

6% 3%

0%

10%

20%

30%

40%

BOTTOM BOTTOM CENTRE

BOTTOM LEFT

BOTTOM RIGHT

CENTRE CENTRE LEFT

CENTRE RIGHT

TOP CENTRE

TOP LEFT

Ad Position

0% 5%

10% 15% 20% 25% 30% 35% 40% 45%

Day wise Trend


4th Rank

34%

66%

Page Type

LHP

RHP

Ad Trend For Textile & Clothing Sector

5% 10% 15% 20% 25% 30% 35% 40% 45%

Day wise Trend

8% 8% 8% 8%

17%

8%

17%

8% 8% 8%

0%

5%

10%

15%

20%

3 7 19 20 30 33 34 37 43 47

Page No’s

Top 10 Page no’s

11%

17%

6%

17%

6% 6%

11% 11%

6%

11%

0%

5%

10%

15%

20% Ad Position

39%

61%

Page Type

LHP

RHP


5th Rank

Ad Size For Top 5 Sectors


0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9

1

EDUCATION ONLINE SHOPPING WEB

PERSONAL ACCESSORIES

SERVICES TEXTILE & CLOTHING

7% 7% 11%

3%

11% 28%

3%

27% 29%

6%

72%

90%

60% 69% 72%

SMALL

QUARTER PAGE

HALF PAGE

FULL PAGE

Top 10 Page Genre For Online Shopping Web & Education Sectors

0%

5%

10%

15%

20%

25%

30%

Online Shopping Web

-8%

2%

12%

22%

32%

42%

52%

CITY NEWS VARIETY GENERAL NATIONAL NEWS

SPORTS NEWS ART

Education


Top 10 Page Genre For Personal Accessories & Services

0%

5%

10%

15%

20%

25%

30%

35%

Personal Accessories

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

VARIETY CITY NEWS SPORTS NEWS

CINEMA GENERAL BUSINESS NEWS

BACKBEAT

Services


Top 10 Page Genre For Textile & Clothing Sector

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

Textile & Clothing


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About Therefore Solutions

Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytics solution provider

Our pioneering research and analytical methods help business measure equity, perception and position a Brand appropriately amongst its target audience

Our analytics are designed to help a business understand the efficiency of the marketing and communication plan

In a nutshell, we provide an integrated platform in order to arrive at an informed decision

Dr. Anar Rupji Chief Information Officer /Co-Founder

Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in Plasma Physics and another Media Research

His professional journey started with University of Mumbai where he was credited with quite a few achievements. Notable amongst them being, the conceptualization and managing diploma course in IT (PGDIT), which went on to become a money spinner for the University of Mumbai. He also created an e-learning platform which enhanced the distance learning program for the Institute of Distance Education (IDE), which became popular overseas as well.

During the same period he built a strong network with many people in the IT Industry. Leveraged on the same he served as an active member with the renounced bodies like CSI and NASSCOM on honorary bases. This also included incorporation and support to the Cyber Security Cell Mumbai Police.

This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation) measurement tool.

Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on Perception mapping solutions and driving consultancy for optimizing media spends.

Email: [email protected]

Dayanidhi M. VP Operations /Co-Founder

An entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of technology and business experience. He has a track record to solve complex business challenges with a visionary that pushes technology to the limit and helps organizations realize true value and business benefits from the right technology.

Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple startups within as well as outside the country, travelling and done business in countries like Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries.

Graduated with a Degree in Computer Science and with 9 years of experience, he started his career as an entrepreneur working around his father’s business without actually getting involved with him. Learning and maturing through the path with success and failures he has developed within himself deep analytics capabilities to build teams that can transform technology into a hard core Business.

Email: [email protected]

You Plan Therefore You Succeed

Thank You

Disclaimer

Disclaimer:The research report or any part of the analysis provided by Therefore Consultancy and Services Pvt. Ltd. is strictly meant for its intended recipient/s only. Reproduction in any form, either in part or whole for personal benefit or redistribution without prior permission is strictly prohibited. The information provided in the research documents is an outcome from various methods and data points available which are reliable to the best of our knowledge. However Therefore Consultancy and Services Pvt. Ltd. and/or any of its affiliates and/or employees shall not be liable for loss or damage that may arise from use of this research/ analysis. Therefore Consultancy and Services Pvt. Ltd and/ or any of its affiliates and/ or employees may or may not hold positions in any of the representations mentioned in the document. The report also includes analysis and views expressed by our research team. The research report is purely for information purposes and does not construe to be investment recommendation/ advice or an offer or solicitation of an offer to buy/ sell any media Properties. The opinions expressed are our current opinions as of on the date appearing in the material and may be subject to change from time to time without prior notice. Neither this report, nor any opinion expressed herein, should be construed as an offer to sell or a solicitation of any sort. The company accepts no liability whatsoever for any direct or consequential loss arising from the use of this report or its contents.

chennai newspaper weekly ppt from 1st to 7th aug'14

Marketing

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right centre centre

centre na

ad trends

ad position available

weekly ad trend

page nos

page type lhp rhp