chemistry of the landing page sales engine

©@bmassey © 2014-2016 Conversion Sciences

The Chemistry of the Landing Pagewith Live Critiques

Brian Massey, Conversion Scientist™

Conversion Sciences LLCwww.ConversionSciences.com


What is a Landing Page

A single-minded page dead set on keeping the promise made by an ad, link or email and on getting the visitor to take action.


Components of a Landing Page


The Basic Landing Page Reaction

+OfOffer

OfferFmForm

FormLp

Landing PageLanding Page


The Simplest Landing Page


Don’t Start with This


OfOffer

OfferFmForm

Form


Perhaps a Better Offer Than “Submit”


The Page Must Match the Ad

The Relevant Offer found on a Landing Page depends on where the visitors are

coming from.

OfAd

Offer

OfferOf

Landing PageOffer

Offer=


Discounted Dollar BillsFrom the leader in Dollar resales.www.mint.gov

Discounted Dollar Bills50% off of new US dollarsfrom the leading reseller.www.mint.gov

A B


Ask a Designer(But keep her away from our page)


Add Something That Helps the Business


Enter a “Friend’s” Credit Card Number


ArAbandon


Ask the Copywriter

How can we overcome objections that may cause visitors

to abandon our landing page?


Build Some Trust

If your company or brand is known to the

visitors, make it prominent to build trust.

TrTrust


Provide ProofPrProof


13,040,343,961,001 Sold!


Show the Product!IImage


Avoid Stock Images

SolarDirect.com

http://www.sxc.hu/profile/guitargoa

http://www.sxc.hu/profile/acerin

Business Porn


Wait! The Call to Action needs to POP


Get Your Discount Dollar Bills


Now, let the designer move things around.


Get Your Discount Dollar Bills


The Highly Reactive Combination

+OfOffer

OfferFmForm

FormLp


PrProof

TrTrust

IImage

+ + +Proof Trust Image


This planner ensures all of the elements are present for high-converting landing pages.

A Checklist for yourLanding Pages

http://conversci.com/LandingPageChecklist

Examples


What’s Missing?

+OfOffer

OfferFmForm

FormLp


PrProof

TrTrust

IImage

+ + +

Get a free Consultation atwww.ConversionSciences.com

Contact:[email protected]

Brian Massey, Conversion Scientist


OfOffer

FmForm

PrProof

TrTrust

IImage

ArAbandon


OfOffer

FmForm

PrProof

TrTrust

IImage

ArAbandon

Technical Issues http://landing.directcapital.com/4718.html

http://landing.directcapital.com/4718.html



OfOffer

FmForm

PrProof

TrTrust

IImage

ArAbandon


Which will have a better conversion rate?






OfOffer

FmForm

PrProof

TrTrust

IImage

ArAbandon

http://marketing.lowrysolutions.com/acton/media/7009/lowry-solutions-support-services





OfOffer

FmForm

PrProof

TrTrust

IImage

ArAbandon http://

marketing.lowrysolutions.com/acton/media/7009/food-safety

http://marketing.lowrysolutions.com/acton/media/7009/food-safety




OfOffer

FmForm

PrProof

TrTrust

IImage

ArAbandon

A word about thank you pages.


OfOffer

FmForm

PrProof

TrTrust

IImage

ArAbandon


Questions

Sales Engine Mediawww.SalesEngineMedia.com

For a copy of this presentation:[email protected]