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TEXT: 90 characters SLIDESHOW HEADLINE: 25 characters THUMBNAIL IMAGE: Match aspect ratio of video, image may not include more than 20% text VIDEO: H.264 video compression, high profile, square pixels, fixed frame rate, progressive scan FORMAT: .mp4 container with leading mov atom, no edit lists RECOMMENDED ASPECT RATIO: 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77 / 16.9 / HDTV, 1.85:1 / film, 2:39:1 or 2:40:1 / Widescreen, no pillar boxing or letter boxing AUDIO: Stereo AAC audio compression, 128kbps + preferred MAX FILE SIZE: 4GB BITRATE: No limit on two pass encoding, file <1GB or 8MB/sec for 1080p, 4mb/sec for 720p MAX LENGTH: 120 mins A video created from static images. IMAGE SIZE: 1,280 x 720 pixels IMAGE RATIO: 16:9 (max 4:3) TEXT: 90 characters Image may not include more than 20% text Tell a story using a video in your Facebook advert INCREASE VIDEO VIEWS CREATIVE PLACEMENTS AVAILABLE Desktop & Mobile News Feed, Desktop Right Column CHARGED BY CPM / 10 Second Video View OPTIMISED Video Views / Daily Unique Reach LAYOUT EXAMPLE (MOBILE) Video / Slideshow VIDEO Watch See specs under “Increase video views” VIDEO See specs under “Increase video views” SLIDESHOW Send people to important sections of your website SEND FANS TO WEBSITE CREATIVE Image / Video / Slideshow / Carousel / Canvas* PLACEMENTS AVAILABLE Desktop & Mobile Newsfeed, Desktop Right Column, Audience Network CHARGED BY CPM / CPC OPTIMISED Link Clicks / Impressions / Daily Unique Reach LAYOUT EXAMPLE (MOBILE) SIZE: 1,200 x 628 pixels RATIO: 1.9:1 TEXT: 90 characters HEADLINE: 25 characters LINK DESCRIPTION: 30 characters Image may not include more than 20% text IMAGE SIZE: 600 x 600 pixels RATIO: 1:1 TEXT: 90 characters HEADLINE: 40 characters LINK DESCRIPTION: 20 characters Image may not include more than 20% text CAROUSEL (3 - 5 IMAGES) * For info on how to create this creative format, please refer to: https://canvas.facebook.com cheat sheet ad sizes and dimensions PLACEMENTS AVAILABLE Desktop & Mobile News Feed, Desktop Right Column, Audience Network CHARGED BY CPM Get people to take specific actions on your website, e.g signing up for a newsletter or buying a product INCREASE WEBSITE CONVERSIONS CREATIVE Image / Video / Carousel / Slideshow OPTIMISED Conversions / Impressions / Link Clicks / Daily Unique Reach LAYOUT EXAMPLE (MOBILE) SIZE: 1,200 x 628 pixels RATIO: 1.9:1 TEXT: 90 characters HEADLINE: 25 characters LINK DESCRIPTION: 30 characters Image may not include more than 20% text IMAGE See specs under “Increase video views” VIDEO See specs under “Increase video views” CAROUSEL: See specs under ‘Send fans to website’ SLIDESHOW Get more activity on your mobile or desktop app INCREASE APP ENGAGEMENT CREATIVE Image / Video PLACEMENTS AVAILABLE MOBILE: Mobile News Feed, Audience Network DESKTOP: Desktop News Feed, Desktop Right Column CHARGED BY MOBILE: CPM / CPC DESKTOP: CPM OPTIMISED MOBILE: Link Clicks / Daily Unique Reach / App Events DESKTOP: Engaged Users / Post Engagement / Daily Unique Reach LAYOUT EXAMPLE (MOBILE) SIZE: 1,200 x 628 pixels RATIO: 16:9 TEXT: 90 characters Image may not include more than 20% text. Your star rating from the App Store or Google Play store will automatically show on your ad IMAGE See specs under “Increase video views” VIDEO Promote your Facebook event to get more responses INCREASE EVENT RESPONSES CREATIVE Image / Carousel PLACEMENTS AVAILABLE Desktop & Mobile News Feed, Desktop Right Column CHARGED BY CPM OPTIMISED Event Response / Impressions / Post Engagement / Daily Unique Reach LAYOUT EXAMPLE (MOBILE) SIZE: 1,200 x 628 pixels RATIO: 2.7:1 TEXT: 90 characters HEADLINE: 25 characters Image may not include more than 20% text The date and time of event will automatically show in your ad CAROUSEL: See specs under ‘Send fans to website’ IMAGE Automatically promote relevant products from your entire catalogue across any device PROMOTE PRODUCTS FROM YOUR CATALOGUES CREATIVE Image / Carousel PLACEMENTS AVAILABLE Desktop & Mobile News Feed / Desktop Right Column / Audience Network CHARGED BY CPM / CPC OPTIMISED Impressions / Link Clicks / Conversion Events LAYOUT EXAMPLE (MOBILE) For info on how to set-up this type of advert, please refer to: https://developers.facebook/ docs/marketing-api/ dynamic-product-ads SPECS Capture leads within Facebook’s native platform GENERATE LEADS CREATIVE Image PLACEMENTS AVAILABLE Desktop & Mobile News Feed CHARGED BY CPM OPTIMISED Leads / Link Clicks LAYOUT EXAMPLE (MOBILE) SIZE: 1,200 x 628 pixels RATIO: 1.9:1 TEXT: 90 characters HEADLINE: 25 characters NEWS FEED DESCRIPTION: 30 characters Image may not include more than 20% text IMAGE Promote timely discounts or other deals for people to claim in store GENERATE OFFER CLAIMS CREATIVE Image PLACEMENTS AVAILABLE Desktop & Mobile News Feed, Desktop Right Column CHARGED BY CPM OPTIMISED Offer Claims / Post Engagement LAYOUT EXAMPLE (MOBILE) IMAGE SIZE: 1,200 x 628 pixels RATIO: 2.7:1 TEXT: 90 characters HEADLINE: 25 characters Image may not include more than 20% text Create ads that reach people near your business GAIN LOCAL AWARENESS CREATIVE Image PLACEMENTS AVAILABLE Desktop & Mobile News Feed CHARGED BY CPM OPTIMISED Daily Unique Reach LAYOUT EXAMPLE (MOBILE) SIZE: 1,200 x 628 pixels RATIO: 1.9:1 TEXT: 90 characters HEADLINE: 25 characters NEWS FEED DESCRIPTION: 30 characters Image may not include more than 20% text IMAGE Get people to install your mobile or desktop app INCREASE APP INSTALLS CREATIVE Image / Video PLACEMENTS AVAILABLE MOBILE: Mobile News Feed, Audience Network DESKTOP: Desktop News Feed, Desktop Right Column CHARGED BY Impressions / App install OPTIMISED MOBILE: App Install / Link Clicks DESKTOP: App Install / Post Engagement LAYOUT EXAMPLE (MOBILE) SIZE: 1,200 x 628 pixels RATIO: 1.9:1 TEXT: 90 characters LINK DESCRIPTION: Image may not include more than 20% text Your star rating from the App Store or Google Play store will automatically show on your ad IMAGE See specs under “Increase video views” VIDEO Connect with all the people that matter to your business PROMOTE YOUR PAGE CREATIVE Image / Video PLACEMENTS AVAILABLE Desktop & Mobile Newsfeed, Desktop Right Column CHARGED BY CPM / Page Likes OPTIMISED Page Likes LAYOUT EXAMPLE (MOBILE) SIZE: 1,200 x 444 pixels RATIO: 2.7:1 TEXT: 90 characters HEADLINE: 25 characters LINK DESCRIPTION: Image may not include more than 20% text IMAGE See specs under “Increase video views” VIDEO SIZE: 1,200 x 900 pixels RATIO: 4:3 RIGHT COLUMN IMAGE SIZE: 254 x 133 pixels RIGHT COLUMN IMAGE RATIO: 1.9:1 TEXT: 90 characters Image may not include more than 20% text IMAGE Boost posts to reach a larger audience BOOST POSTS CREATIVE Image / Video / Slideshow PLACEMENTS AVAILABLE Desktop & Mobile News Feed, Desktop Right Column CHARGED BY CPM / Post Engagement / 10 Second Video View OPTIMISED Post Engagement / Impressions / Daily Unique Reach LAYOUT EXAMPLE (MOBILE) See specs under “Increase video views” VIDEO See specs under “Increase video views” SLIDESHOW Spark Media

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Page 1: Cheat Sheet FB - Spark Mediasparkmedia.co.za/wp-content/uploads/2016/04/Spark... · SLIDESHOW HEADLINE: 25 characters THUMBNAIL IMAGE: Match aspect ratio of video, image may not include

TEXT: 90 characters

SLIDESHOW

HEADLINE: 25 charactersTHUMBNAIL IMAGE: Matchaspect ratio of video, image maynot include more than 20% textVIDEO: H.264 video compression,high profile, square pixels, fixedframe rate, progressive scanFORMAT: .mp4 container withleading mov atom, no edit listsRECOMMENDED ASPECT RATIO: 1.33:1 / 4:3 / SDTV, 1.375:1 / film,1.77 / 16.9 / HDTV, 1.85:1 / film,2:39:1 or 2:40:1 / Widescreen, nopillar boxing or letter boxingAUDIO: Stereo AAC audio compression, 128kbps + preferredMAX FILE SIZE: 4GBBITRATE: No limit on two passencoding, file <1GB or 8MB/sec for1080p, 4mb/sec for 720pMAX LENGTH: 120 mins

A video created from static images.IMAGE SIZE: 1,280 x 720 pixelsIMAGE RATIO: 16:9 (max 4:3)TEXT: 90 charactersImage may not include more than 20% text

Tell a story using a video in your Facebook advert

INCREASE VIDEO VIEWS

CREATIVE

PLACEMENTS AVAILABLEDesktop & Mobile News Feed, Desktop Right Column

CHARGED BYCPM / 10 Second Video View

OPTIMISEDVideo Views / Daily Unique Reach

LAYOUT EXAMPLE (MOBILE)

Video / Slideshow

VIDEO

Watch

See specs under “Increase video views”

VIDEO

See specs under “Increase video views”

SLIDESHOW

Send people to important sections of your website

SEND FANS TO WEBSITE

CREATIVEImage / Video / Slideshow / Carousel / Canvas*

PLACEMENTS AVAILABLEDesktop & Mobile Newsfeed, Desktop Right Column, Audience Network

CHARGED BYCPM / CPC

OPTIMISEDLink Clicks / Impressions /Daily Unique Reach

LAYOUT EXAMPLE (MOBILE)

SIZE: 1,200 x 628 pixelsRATIO: 1.9:1TEXT: 90 charactersHEADLINE: 25 charactersLINK DESCRIPTION: 30 charactersImage may not include more than 20% text

IMAGE

SIZE: 600 x 600 pixelsRATIO: 1:1TEXT: 90 charactersHEADLINE: 40 charactersLINK DESCRIPTION: 20 charactersImage may not include more than 20% text

CAROUSEL (3 - 5 IMAGES)

* For info on how to create this creative format, please refer to: https://canvas.facebook.com

cheat sheetad sizes and dimensions

PLACEMENTS AVAILABLEDesktop & Mobile News Feed, Desktop Right Column, Audience Network

CHARGED BYCPM

Get people to take specific actions on your website, e.g signing up for a newsletter or buying a product

INCREASE WEBSITE CONVERSIONS

CREATIVEImage / Video / Carousel / Slideshow

OPTIMISEDConversions / Impressions / Link Clicks / Daily Unique Reach

LAYOUT EXAMPLE (MOBILE)

SIZE: 1,200 x 628 pixelsRATIO: 1.9:1TEXT: 90 charactersHEADLINE: 25 charactersLINK DESCRIPTION: 30 charactersImage may not include more than 20% text

IMAGE

See specs under “Increase video views”

VIDEO

See specs under “Increase video views”

CAROUSEL: See specs under‘Send fans to website’

SLIDESHOW

Get more activity on your mobile or desktop app

INCREASE APP ENGAGEMENT

CREATIVEImage / Video

PLACEMENTS AVAILABLEMOBILE: Mobile News Feed, Audience NetworkDESKTOP: Desktop News Feed, Desktop Right Column

CHARGED BYMOBILE: CPM / CPCDESKTOP: CPM

OPTIMISEDMOBILE: Link Clicks / Daily Unique Reach / App EventsDESKTOP: Engaged Users / PostEngagement / Daily Unique Reach

LAYOUT EXAMPLE (MOBILE)

SIZE: 1,200 x 628 pixelsRATIO: 16:9TEXT: 90 charactersImage may not include more than 20% text.Your star rating from the App Storeor Google Play store will automatically show on your ad

IMAGE

See specs under “Increase video views”

VIDEO

Promote your Facebook event to get more responses

INCREASE EVENT RESPONSES

CREATIVEImage / Carousel

PLACEMENTS AVAILABLEDesktop & Mobile News Feed, Desktop Right Column CHARGED BY

CPM

OPTIMISEDEvent Response / Impressions /Post Engagement / Daily Unique Reach

LAYOUT EXAMPLE (MOBILE)

SIZE: 1,200 x 628 pixelsRATIO: 2.7:1TEXT: 90 charactersHEADLINE: 25 charactersImage may not include more than 20% textThe date and time of event willautomatically show in your ad

CAROUSEL: See specs under‘Send fans to website’

IMAGE

Automatically promote relevant products from your entire catalogue across any device

PROMOTE PRODUCTS FROM YOUR CATALOGUES

CREATIVEImage / Carousel

PLACEMENTS AVAILABLEDesktop & Mobile News Feed / Desktop Right Column / AudienceNetwork

CHARGED BYCPM / CPC

OPTIMISEDImpressions / Link Clicks / Conversion Events

LAYOUT EXAMPLE (MOBILE)

For info on how to set-up this typeof advert, please refer to:https://developers.facebook/docs/marketing-api/dynamic-product-ads

SPECS

Capture leads within Facebook’s native platform

GENERATE LEADS

CREATIVEImage

PLACEMENTS AVAILABLEDesktop & Mobile News Feed

CHARGED BYCPM

OPTIMISEDLeads / Link Clicks

LAYOUT EXAMPLE (MOBILE)

SIZE: 1,200 x 628 pixelsRATIO: 1.9:1TEXT: 90 charactersHEADLINE: 25 charactersNEWS FEED DESCRIPTION: 30 charactersImage may not include more than 20% text

IMAGE

Promote timely discounts or other deals for people to claim in store

GENERATE OFFER CLAIMS

CREATIVEImage

PLACEMENTS AVAILABLEDesktop & Mobile News Feed, Desktop Right Column

CHARGED BYCPM

OPTIMISEDOffer Claims / Post Engagement

LAYOUT EXAMPLE (MOBILE)

IMAGESIZE: 1,200 x 628 pixelsRATIO: 2.7:1TEXT: 90 charactersHEADLINE: 25 charactersImage may not include more than 20% text

Create ads that reach people near your business

GAIN LOCAL AWARENESS

CREATIVEImage

PLACEMENTS AVAILABLEDesktop & Mobile News Feed

CHARGED BYCPM

OPTIMISEDDaily Unique Reach

LAYOUT EXAMPLE (MOBILE)

SIZE: 1,200 x 628 pixelsRATIO: 1.9:1TEXT: 90 charactersHEADLINE: 25 charactersNEWS FEED DESCRIPTION: 30 charactersImage may not include more than 20% text

IMAGE

Get people to install your mobile or desktop app

INCREASE APP INSTALLS

CREATIVEImage / Video

PLACEMENTS AVAILABLEMOBILE: Mobile News Feed, Audience NetworkDESKTOP: Desktop News Feed, Desktop Right Column

CHARGED BYImpressions / App install

OPTIMISEDMOBILE: App Install / Link ClicksDESKTOP: App Install / Post Engagement

LAYOUT EXAMPLE (MOBILE)

SIZE: 1,200 x 628 pixelsRATIO: 1.9:1TEXT: 90 charactersLINK DESCRIPTION: Image may not include more than 20% textYour star rating from the App Store or Google Play store will automatically show on your ad

IMAGE

See specs under “Increase video views”

VIDEO

Connect with all the people that matter to your business

PROMOTE YOUR PAGE

CREATIVEImage / Video

PLACEMENTS AVAILABLEDesktop & Mobile Newsfeed, Desktop Right Column

CHARGED BYCPM / Page Likes

OPTIMISEDPage Likes

LAYOUT EXAMPLE (MOBILE)

SIZE: 1,200 x 444 pixelsRATIO: 2.7:1TEXT: 90 charactersHEADLINE: 25 charactersLINK DESCRIPTION: Image may not include more than 20% text

IMAGE

See specs under “Increase video views”

VIDEO

SIZE: 1,200 x 900 pixelsRATIO: 4:3RIGHT COLUMN IMAGE SIZE: 254 x 133 pixelsRIGHT COLUMN IMAGE RATIO: 1.9:1TEXT: 90 charactersImage may not include more than 20% text

IMAGE

Boost posts to reach a larger audience

BOOST POSTS

CREATIVEImage / Video / Slideshow

PLACEMENTS AVAILABLEDesktop & Mobile News Feed, Desktop Right Column

CHARGED BYCPM / Post Engagement / 10Second Video View

OPTIMISEDPost Engagement / Impressions /Daily Unique Reach

LAYOUT EXAMPLE (MOBILE)

See specs under “Increase video views”

VIDEO

See specs under “Increase video views”

SLIDESHOW

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