chatthreads-ogilvy brandencounter study: integrated social media impact findings preview
TRANSCRIPT
2011 Ogilvy-ChatThreads Brand Encounter™ Study: Integrated Social Media Sales Impact*
EXPOSURE
+17% increase in spend (category)
Social+PR Exposure
2x greater likelihood of higher consumption (Wendy’s)
Social+TV Exposure
7x greater likelihood of higher spend (KFC)
Social only Exposure
1.5x greater likelihood of higher spend or consumption (category)
Social+OOH Exposure
3x greater likelihood of higher spend (Taco Bell)
TV only Exposure
*Quick service restaurant (QSR) customer sample touchpoint exposure Jan-May 2011
