Charlotte Martin

Company Magazine

OverviewGenre: Fashion, beauty, celebrity & lifestyleLaunch date: 1978Editor: Victoria WhiteWebsite: www.Company.co.uk

• Published by NAT Mags (National Magazine Company) and is published monthly at £2.60 and involves the latest season trends. Although the yearly subscription is £20.99

• The content is largely focussed on celebrities, fashion, beauty products and lifestyle giving tips. This is presented attractively on each page as all the pages are colourful and the words are in a ditzy pretty font which get the reader’s attention. The magazine overall is very pretty and lovely to look at whilst there is commentary on involving the public in street fashion, high-end fashion, the latest album releases and the popular fashion websites.

Content• Informal and colloquial as it is based on beauty, fashion and

celebrities. Because of this in the articles they use catchy phrases which are used to attract the young readers.

• There are 6 different sections: ‘High-street edit’, which involves the latest high-street fashion and the prices as well as a model wearing the clothes and the details.

• ‘Celeb’, where they talk to at least two celebrities in each magazine, usually two different types, for example in the February 2014 magazine the actress Jennifer Lawrence and The band Haim.

• ‘Generation Company’ involves more celebrity stories but also random fashion and news things such as new album releases or what is trending at the moment.

• ‘Features’ involve different articles from other countries from France, Paris, Japan or London and so on.

• ‘Music Edit’ which usually involves three or four artists.• ‘Fashion & Beauty’ which is the longest section in most of the

magazines, this involves nail art, perfumes and fashion tips and more higher-end edits.

The audience• As there are advertisements for websites such as www.BYPAS.com which is the British Pregnancy Advisory Service it suggests the target audience for Company is women.

• The women are interested in beauty, fashion or celebrities. The main genre of this magazine is fashion, so this could relate to younger girls who are trying to find fashion tips or older women who are still interested.

• The main target audience for Company is from the age of 15-25 years old.

Audience Theory • Audience demographics, Company is a mix of demographic E (unemployed/student) and demographic D (Semi-skilled/blue collar). This is because there is a wider range of women who are seen to have bought this magazine constantly and women who are older and have a skilled job can still read fashion magazines although it is mainly targeted at the younger generation.

• Maslow’s hierarchy of needs- Company falls into the Esteem section as it gives fashion & beauty tips which helps the reader gain more confidence and gives inspiration to try different things.

• Hypodermic model- which is directed at a specific group of people, in this case Company influences fashion and targets the women who are interested in fashion and want to explore this. Company gives influences on what is good or bad to wear by having pages of the latest trends on celebrities.

Marketing• The cover- A famous celebrity, this person is always a famous girl or a girl band. These women will be popular in any industry which could be fashion, acting or musicians. They will use a fairly famous women who are wearing lovely clothes which draws the readers in as they would like to know where the clothes are from or find out more about this woman as they could be a good influence/idol.

• Inside the magazine there are advertisements for beauty products such as L’Oreal Paris superliner which usually take up one or two pages together

• On the cover words such as ‘Fashion lust list’, ‘Lessons in liner’, ‘Shopping secrets’ and ‘The new’ is part of Company’s marketing the words are to do with fashion and beauty will immediately draw the readers in and when words such as ‘secrets’ are used, the audience of women will want to know the secrets and the easiest way they can try beauty tips and products and so on.

Marketing• The contents- key words in bold with smaller text underneath to give the reader an insight into what will be involved in each article. The bold words are the most important and will most likely be the title of the article on the actual page.

• Involves images of models and also explains the cover image and adds details into what the women on the cover are wearing, the shop and the prices.

• There is a marketing technique of subscribing to the magazine, if the readers do this they will receive a free gift for example a Bourjois make-up set worth £43.50 which is a bribe.

• Website- marketing techniques used in the ‘play’ tab as there is an option for ‘Competitions and offers’ which involves having the opportunity to win beauty products with issues.

Company production• The publisher of Company magazine is Hearst. Hearst magazines UK is the trading name of National Magazine Company Ltd which was established in 1910 by William Randolph Hearst, this is one of the largest diversified media companies.

• Their reach extends to 1 in 3 UK women and 1 in 4 UK adults. Hearst magazines is a unit of Hearst Corporation, a multinational mass media group based in the Hearst Tower in Midtown Manhattan, New York City.

• Hearst portfolio publishes 20 consumer magazine titles in the UK and also 20 digital assets e.g. company.co.uk, these are available for anyone.

The circulation• Hearst Magazines, a unit of Hearst Corporation, is one of the world's largest publishers of monthly magazines, with 20 U.S. titles and close to 300 international editions. The Company also publishes 19 magazines in the United Kingdom through its wholly owned subsidiary, Hearst Magazines UK.

• The circulation of Company is 90,726 in the UK.• The digital multi-media circulation is 2,543. The combined circulation to be 93,269.

• The ABC1 Women is 66% which relates to the target audience as more women buy this magazine overall more than men.  

Distribution• The magazine itself is sold in stores at £2 and is distributed monthly and has a lot of detail inside as the producers spend all month adding more detail and so on.

• The website involves fashion news, fashion week and all things fashion ranging from ’10 of the best’ and ‘Street style’, celebrity fashion on the red carpet, interviews and festivals.

• Company has their own Facebook page and Twitter page that tweets links to their website, competitions, links to interviews and links to their online magazine which can be bought online and this involves a subscription also.

• Company have a newsletter which is available to click on, you have to be signed into this and emails are available of the newest newsletters available by Company

Regulations• Only one entry for a competition will be accepted per person, the competition is only open to the UK residents for the UK Company magazine, the competition is not open to employees of Hearst Magazines UK or their competition partners or their direct family members and there is no cash alternative.

• Subscriptions only offer valid for UK readers by Direct Debit only, subscriptions may not include promotional items packed with the magazine.

• You agree not to use any obscene, indecent or offensive language, or to place on the Sites any material that is false, defamatory, abusive, harassing or hateful.

My own experience

• I like the layout of the magazine as a whole, it isn’t completely word based as it contains pictures and little bits of information around the sides. I think this is a good balance as the interviews and articles involve lots of writing and information.

• The articles are always set out with pretty pastel colours with pretty fonts and the cover models are always people I like. I like how the magazine is small as it is easy to carry around with you. The pages aren’t like normal magazines they are matt-like instead of shiny which I like.

• The disadvantages of Company magazine is that it is only a monthly magazine, this can be seen as a disadvantage but as soon as I buy the magazine I read it straight away and have to wait one month to read the next issue.