charla n° 07: marketing digital - fernando rodríguez
DESCRIPTION
21° PROGRAMA DE CAPACITACIÓN EMPRESARIAL - COFIDETRANSCRIPT
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Expositor:Ing. Fernando Rodriguez H.
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Es el uso de técnicas y herramientas de la
MERCADOTECNIA aplicados Al INTERNET,
Para publicitar y vender Productos, servicios
y Marcas.
CONCEPTO:
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• Publicidad de pago por Clic (PPC)
• Avisos en paginas Web gratuitas
• Envío de correos masivos (Email Marketing)
• SEO – Optimización en motores de búsqueda
• Uso de Redes Sociales
• Bloggin (Contenido)
• Marketing Móvil
ESTRATEGIAS:
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Existen Cientos dePlataformas y Redes Sociales
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EMBUDO DE MARKETING
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AIDA
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- Landing Page- Página de captura- Página de aterrizaje
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ADWORDS EXPRESS
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ADWORDS EXPRESS
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GoogleAdwords
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Anunciosde Pagoó PPC
FacebookAdsPPC
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ESCENARIO I – Pagina Web
Pagina de captura Autorespondedor
Pagina de gracias
Correos de seguimiento
Pagina de venta
Anuncio en AdworsExpress
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ESCENARIO II - Facebook
Pagina de captura Autorespondedor
Pagina de gracias
Correos de seguimiento
Pagina de venta
Anuncio en AdworsExpress
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MARKETING DIGITAL
Expositor
Ing. Fernando Rodriguez H.
Cel: 964399222
http://www.fernandorodriguezh.com