charla feria del libro
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Conversación social en torno a la lecturaTRANSCRIPT
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Conversación social en
torno a la lectura
Eduardo Arriagada
Filsa 2011
www.blogsuc.cl
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Metrolectores.com, sept 2011
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Metrolectores.com, oct 2011
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De internautas a movinautas
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Lo Móvil + la Nube + lo Social
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De la lógica de los medios
masivos a las redes sociales
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La comunicación es más atractiva y tiene mayor potencial de WoM a través de tópicos de interés
BRAND - CENTRIC Communication TOPIC - CENTRIC Communication
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“Controlar la escasez de algo
que no es escaso no puede
funcionar”
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“Self expression is the
new entertainment”
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• http://storify.com/earriagada/leyendo-steve-jobs-de-isaacson
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“La Nueva oralidad: Una oralidad más
deliberada y consiente de si misma,
basada permanentemente en el uso de
lo escrito y lo impreso”
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juegos