Charismatic Leadership“Heroic & Inspiring”

What the theory is:States that if you have charisma you will most likely be

a successful leader“Charm and Grace are all that is needed to create

followers”“People follow others that they personally admire”Musser, S.J (1987) The Determination of Positive and

Negative Charismatic LeadershipHow it works:People are drawn to “magnetic” personalities and are

more likely to follow those leadersCharismatic leaders are more persuasive and use

storytelling to catch and keep followers