chapter01 multimedia

Multimedia: Making It Work, Eighth Edition, Instructors Manual Chapter 1

Chapter 1

What Is Multimedia?

Learning Objectives

This lesson introduces students to the course and multimedia. At the end of the lesson, the

students will be able to:

Define common multimedia terms such as multimedia, integration, interactive, HTML, and authoring and qualify various characteristics of multimedia: nonlinear

versus linear content

Describe several different environments in which multimedia might be used, and several different aspects of multimedia that provide a benefit over other forms of

information presentation

Describe the primary multimedia delivery methodsthe Internet, wireless, CD-ROM, and DVDas well as cite the history of multimedia and note important

projected changes in the future of multimedia

Estimated Time for Module: 2 hours, 30 minutes

Multimedia has become one of the most powerful presentation mediums of the last

century, although the history of multimedia dates back much further. Today, multimedia

is used for information, education, sales, entertainment, and a variety of other purposes.

This lesson introduces students to multimedia concepts that will be explored throughout

the course.

Preparing for Class

Ideally, this class should be conducted in a computer lab with Internet access as the

exercise in section IV, Delivering Multimedia, of the lesson requires online access. The

project at the end of the lesson also requires online access and a Java-capable Web browser.

Prerequisites for Class

Before coming to class, students should:

Copyright 2011 by The McGraw-Hill Companies Page 1 of 12


Obtain a copy of the book, Multimedia: Making It Work, Eighth Edition by Tay Vaughan.

Have read Chapter 1 in this book.

Class Preparation Notes

PowerPoint slides to accompany this lesson plan can be downloaded from the books

Online Learning Center. Extra time has been allotted in this lesson so that you can attend to

administrative matters at the beginning of the course.

General Teaching Tips

This lesson introduces the class to multimedia concepts. To achieve the primary objectives:

Define the basic elements of multimedia. Describe some of the situations in which multimedia may be used. Complete the project at the end of the lesson. Although the project is not critical

to the learning objectives, it does force students to evaluate a specific multimedia

presentation and think critically about its design.

Key Terms

authoring tools

bandwidth

browser

burner

CD-ROM

content

convergence

DHTML

digitally manipulated

distributed resource

DVD

environment

font



graphical user interface (GUI)

HTML

hypermedia

integrated multimedia

interactive multimedia

ITV

linear

multimedia

multimedia developer

multimedia element

multimedia project

multimedia title

nonlinear

platform

scripting

storyboarding

web site

XML

Lecture Outline

This lesson starts by introducing the course. It then introduces multimedia by defining basic

terms and concepts, and shows students when, where, and how multimedia is often used.

I. Introduction

A. Introduce self and course.

B. If possible, get to know students.

Teaching Tip

If you have students introduce themselves, take notes on their experience with

multimedia, and note who may already be using multimedia.

C. Cover any course or school policies with which the students must comply.

D. As a multimedia exercise, students can take digital photographs of themselves,

edit them, and insert the photographs and their contact information into a class



database or handout using Microsoft Word, WordPerfect, FileMaker, or other

application available in the classroom.

II. What Is Multimedia?

A. Defining multimedia

1. Multimedia is any combination of text, art, sound, animation, and video

delivered by computer or other electronic or digitally manipulated means.

Discussion Point

The quote by Glenn Ochsenreiter in the students textbook suggests that computer-

based multimedia is a creative outlet for people, much like other art forms throughout

human history. Consider having a student read this quote from the text and have

other students comment on this notion. Is computer-based multimedia the next leap

forward for human expression?

2. Multimedia can take many forms:

a) Virtual greeting cards

b) Real-time conferencing

c) Online movies and photo albums

d) Image catalogs

3. Types of multimedia:

a) Interactive multimedia

(1) The end user controls delivery of elements.

b) Hypermedia

(1) The end user can navigate between linked elements.

c) Linear multimedia

(1) The end user sits back and watches the presentation.

(2) A movie is a common type of linear multimedia.

4. Multimedia is created by multimedia developers.



5. The software vehicle, the messages, and the content constitute a multimedia

project.

6. The shipped or delivered product to consumers or end user is a multimedia

title.

a) The multimedia title may be delivered in various forms:

(1) In a box

(2) In a sleeve

(3) Online

7. Developers create multimedia content using authoring tools.

8. A project is usually presented to the end user using a graphical user

interface (GUI).

B. Multimedia requirements.

1. To create multimedia you need:

a) Creative skills

b) Technology tools

c) Organizational and business talent

Teaching Tip

The terms defined previouslydevelopers, project, title, authoring tools, GUIwill

be used throughout this course. The language of this course and the textbook rely on

the students understanding of these terms and the concepts behind them.

III. Where to Use Multimedia

A. In business

1. Training

2. Online conferencing

3. Sales and product demonstrations



Teaching Tip

The sidebar that begins Multimedia is a very effective presentation and sales tool

shows how multimedia is a very effective presentation and sales tool that greatly

increases viewers retention rates.

B. In schools

1. Visual aids

2. Self-guided tutorials

Teaching Tip

Figure 1-1 in the textbook shows a selection of instructional videos used for training

emergency medicine specialists.

3. ITV (Interactive TV)

C. At home

Discussion Point

Have students list multimedia devices or programs that they might already have

at home.

1. Home design and remodeling software

2. Games

3. Genealogy software

Teaching Tip

Figure 1-2 in the textbook shows screen shots of genealogy software that lets families

add text, image, sounds, and video clips as they build their family trees.

D. In public places

1. Information kiosks in grocery stores, hotels, airports, and more

Teaching Tip

Figure 1-3 in the textbook provides a sample of a multimedia presentation designed

for a grocery store kiosk. Note that it provides information on services, special offers,

recipes, tools for building a shopping list, and an in-store reference.



E. Virtual reality (VR)

1. VR hardwaregloves, goggles, and other human interfaceslet the user

get inside the experience.

2. VR requires a great deal of computing power to be realistic.

3. Virtual Reality Modeling Language (VRML) is used to create VR

experiences online.

IV. Delivering Multimedia

A. CD-ROMs, DVDs, Flash Drives

1. Bandwidth

a) Multimedia requires a great deal of storage and transmission capacity,

also called bandwidth.

2. About CD-ROMs

a) CD-ROM stands for compact discread only memory.

(1) The discs are read only because the user cannot delete data or

record new data on them.

b) CD-ROMs usually hold 650MB or 700MB, depending on the media.

(1) Many CD-ROMs can hold up to 80 minutes of audio and video.

Insider Information

Disc (as opposed to disk) is indeed the proper spelling when referring to CDs or

DVDs. CD technology was jointly developed by Philips and Sony and was released to

the public in 1982.

3. About DVD-ROMs

a) DVD-ROM stands for Digital Versatile DiscRead Only Memory

(DVD-ROM).

b) Depending on the format, DVDs can hold between 4.7GB and 17.08GB

of information.



Teaching Tip

CD and DVD technology will be covered in greater detail in Chapter 4.

B. The broadband Internet

1. The telecommunications network

a) The global telecommunications network provides a data highway for

transmitting multimedia content.

b) In the U.S.A., many cables that make up the data highway are owned

by railways and pipeline companies.

2. Uses for the Internet include:

a) Online book and magazine content

b) Feature-length movies played at home

c) Live news and weather reports

d) Distance education

e) Maps, restaurant listings, and other regional guides

Exercise

Have the class visit several Web sites that illustrate the uses of the

telecommunications highway. Prepare a list of the sites that make use of multimedia

content. Recommended sites are listed in the students textbook. A good source for

online maps is http://www.mapquest.com/. Various institutions offer online courses.

You may also direct students to online courses at your own school, or visit the

University of Minnesotas Department of Rhetoric at http://www.rhetoric.umn.edu/.

Project

Instruct students to visit the International Space Station (ISS) Virtual Tour at

http://spaceflight.nasa.gov/gallery/vrml/station/. Tour the ISS and answer the following

questions:

1. Enter the Cupola and scroll approximately 90 degrees to the right. Now scroll

down. What do you see?



2. In Node 2, what does the PMA-2 serve as a docking interface to?

3. The Japanese Experiment Module is named Kibo. What does Kibo mean in

English?

This project takes students on a tour of a well-done multimedia presentation.

Instruct students to tour the ISS with a critical eye toward the overall multimedia

presentation. When debriefing the class on the project, consider asking students for

feedback on elements of the tour that they liked and those that they did not like. Beyond

simple Internet access, the ISS Virtual Tour requires a Java-capable web browser. Check

the ISS Tour URL before class to ensure that it is still accessible to students. If time is

short, download the tour before class and provide it to students offline for this project.

Allow approximately one hour of class time for this project.

Project Solution

Answers for the project questions are:

1. Enter the Cupola and scroll approximately 90 degrees to the right. Now scroll

down. You should see a computer workstation called The Robotic Workstation.

2. In Node 2, the PMA-2 serves as a docking interface to the Shuttle Orbiter.

3. The Japanese Experiment Module is named Kibo, which means Hope in

English.

Chapter Review

This lesson introduced students to this course and to multimedia. Objectives included:

Defining common multimedia terms such as multimedia, integration, interactive, HTML, and authoring, as well as qualifying various characteristics of multimedia:

nonlinear versus linear content

Describing several different environments in which multimedia might be used, and several different aspects of multimedia that provide a benefit over other forms of

information presentation



Describing the primary multimedia delivery methodsthe Internet, wireless, CD-ROM, and DVDas well as citing the history of multimedia and noting

important projected changes in the future of multimedia

Assessment Quiz

Produce a handout and have students answer the following questions.



Questions

1. List one example of a linear multimedia presentation.

2. How much material can a CD-ROM hold?

3. When is multimedia appropriate to use?

4. List three possible uses for multimedia in a business environment.

5. List two possible uses for multimedia at home.

6. What is the predominant programming language for presenting material in a

virtual reality format online?

7. Fill in the blank: The type of multimedia that lets the end user control the delivery

of media elements is called ____________________ multimedia.

8. Fill in the blank: The people who create multimedia are called multimedia

____________________.

9. Fill in the blank: When transmitted over the Internet or other networks,

multimedia requires a lot of ____________________.

10. True or false? Multimedia presentations often include word processing documents

and spreadsheets.

11. True or false? Multimedia creation is all about creativity and technical skill.

Organizational and business management tasks should be kept away from the

process to ensure they dont stifle creativity.



Answers

1. Examples of linear multimedia presentations include movies, television shows,

and music.

2. Depending on the format of the media, a CD-ROM can hold 650MB or 74

minutes of material. Some CD-ROMs can hold 700MB or 80 minutes of material.

3. Multimedia is appropriate whenever a human interface connects a user to

electronic information of any kind.

4. Uses for multimedia in a business environment include training, sales, product

demonstrations, conferencing, and informational presentations.

5. Possible uses for multimedia in the home include entertainment, games, and

family records such as genealogy.

6. The predominant programming language for presenting material in a virtual

reality format online is VRML.

7. The type of multimedia that lets the end user control the delivery of media

elements is called interactive multimedia.

8. The people who create multimedia are called multimedia developers.

9. When transmitted over the Internet or other network, multimedia requires a lot of

bandwidth.

10. True. Multimedia presentations often include word processing documents and

spreadsheets.

11. False. Multimedia creation requires creativity and technical skill as well as

business and organizational talents.


Preparing for ClassPrerequisites for ClassClass Preparation NotesGeneral Teaching TipsKey Terms

Lecture OutlineProjectProject Solution

Chapter ReviewAssessment Quiz Questions Answers

chapter01 multimedia

Documents