chapter three
TRANSCRIPT
Chapter Three
Psychology of travel
Motivation for travel
1.Escape2.Relaxation3.Relief of tension4.Sunlust5.Physical6.Health7.Family togetherness8.Interpersonal relation9.Root or ethnic10.Maintain social contact
11.Convince one’s self of one’s achievement12.Show ones importance to others13.Status and prestige14.Culture15.Education 16.Professiona/Business17.Wonderlust 18.Self-discovery19.Scenery20. Interest in foreign areas
Four Classes of Travel Motivators:
Physical-this is related to physical rest, sports participation & and other directly connected with health
Cultural-the desire to know about other countries
Interpersonal-the desire to meet other people, visit friends, etc.
Status and prestige-concern ego needs and personal development
Relationship of needs want and motives
Needs Awareness Wants
satisfy marketing
motivation suggests
objectives
Maslow’s Needs and Motivation Listed in Travel Literature
Need
Psychological
Safety
Belonging
Esteem
Motive
Relaxation
Security
Love
Achievement Status
Tourism Literature ReferencesEscape, RelaxationRelief of TensionHealth, Recreation,FutureFamily Togetherness,CompanionshipSocial Recognition, Prestige
Reasons Why People Travel
Need for escape or change-they are seeking for a change in their life and familiarity
Travel for health-thinking that by doing so they will be able to regain one’s energy and interest at the same time enthusiasm for the job.
Sports-people demand activity and excitement during their leisure hours to relieve them from the boredom of their work
Social contact-human beings are social animals. they need contact and communication with others.
Reasons Why People Travel
Status and prestige-travel provides the means of mingling with the wealthy and social elite, at the same time this gives the traveler the feeling of superiority.
Travel for Education-travels offers an opportunity to satisfy the urge to learn
Personal values-many people are urged to travel to satisfy personal values such as the search for spiritual experience
Reasons Why People Travel
Cultural experience-a lot of people want to experience how other people live and curious enough about their cultures.
Shopping and Bargain hunting-people at times derive their joys in buying.
Professional and business motives- a great number of people travel for professional and business motives
Search for natural beauty-travel can satisfy ones search for natural beauty in the environment and in the scenery
Tourist Learning Process - CommercialInformation Same Vacation Similar
Vacation - Social
Previous Vacation Purchase
Inclination
Motives Alternatives
Criteria
Combined
Effect of consistency and complexity on leisure
To much repetition and consistency result in boredom and a corresponding amount of psychological tension greater than he could handle, to reduce the tension, he will attempt to introduce some complexity in his life. the opposite is also the same.
Classification of travelers based on Personality
Psychocentrics- people centered on self, unadventuresome. Have the strong desire for consistency and the familiar, they look for experiences that will not result in personal stress or involve in unusual situation
Allocentrics- the people having interest and attention on other persons, are highly curios and thrive on stimulation and change
Classification of travelers based on purpose
1.)Business Travelersa. Regular Travelersb. Business Travelers attending
Meetings, Conventions and Congress
c. Incentive Travelers
Regular Business Travel
The cost of the trip is shouldered by the company. hence, travel is not influenced by personal income.
Business Travelers attending Meetings, Conventions and Congress
Travel pulse surveys indicate that 20% of all business travel trips are for the purpose of attending meeting convention, congress.
Incentive travelers
It is given by firms to employees as a reward for some accomplishments or to encourage employees to achieve more than what is required.
2.Plesure/Personal Travelers Are also called non business travelers, their
demand for business travel is elastic, meaning they are concern with the cost of travel, since it is the traveler himself who shoulder it. They travel for purposes.
a.) Resort Travelersb.) Family Pleasure Travelers c.) The Elderlyd.) Singles and Couples
Resort travelers
Resort travelers are better educated, have higher house hold income and are more likely to have professional managerial positions.
Family Pleasure Travelers
Family pleasure travel trips are used as an educational experience to the children, making it possible to do something different that will bring the family closer together
The Elderly
They are the active “affluent’s”, and have the desire to travel extensively at the same time they search for Learning Experience, Cultural Enrichment, Socialization and etc..
Travel Constraints
1.) Lack of Money- this is the major travel constraints, lack of money means less travel
2.) Lack of Time- the desire to travel and the financial ability to travel are insufficient if one does not have the time to travel, you may have plenty of money but less time available.
3.) Lack of Safety and Security- people won’t go to a dangerous place they would prefer to remain in the security of their neighborhood and home.
Continuation: 4.) Physical Disability- people experiencing
bad health or physical handicap would prefer to stay at their home than to travel.
5.) Family Commitments- family commitment inhibit travel. Parents with young children find it inconvenient and expensive to go on holiday
6.) Lack of Interest to Travel- an individual would prefer to stay at home if he dislike to travel, shy of meeting other people and dislike changing daily routine etc.
Continuation: 7.) Fears-some people don’t want to travel
because of fears to travel. Fears of the unknown holds people from traveling
“OUR HEART ARE MADE FOR GOD ALONE AND IT WILL BE RESTLESS UNTIL IT REST
IN HIM”