READ OUT LOUDTHE STORY BEHIND

THE BODY SHOP

TRULY GREEN

BEFORE YOU START….

please look into your camera and tell us slowly your name, city and country… Then you can start reading this paragraph out loud… Have fun!

In 2007, at age 64, Anita unexpectedly passed away. “Despite this great loss, we will continue to emphasize the values with whichshe made this company great, for instance, by expanding upon our

Community Fair Trade program. To this end, we have recently startedworking together with new suppliers in marginalized communities in Ecuador, Kenya, Ethiopia and Cameroon.” “In order to safeguard

our values for the future, every new employee goes through an induction program. Through workshops, store visits and short internships, they get to know the various departments ofthe company and are schooled in the

history of the company and the importance of innovation and product development in the beauty sector.” The realization that, in the end, everythinghappens on the shop floor, is something they are more than aware

of at The Body Shop. “We make sure that all the employees within our organization remain in touch with the shop floor.

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